Marketing Insider Group

FEBRUARY 22, 2021

Every time you publish a piece of content, that gives you another chance to meet almost every one of them. Domain authority is a factor Moz developed (and now widely used) that judges how likely a page is to rank in search engine results, ranging from one to 100 with 100 being the highest authority possible.

Domain 334

Domain Long Tail Marketing Content Keywords 334

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. First Round Review.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Customer Experience Matrix

FEBRUARY 3, 2020

The CDP Institute published its semi-annual Industry Update report today, which you download here for free. Although every word and image in the report is a jewel, there’s no question that the main story in this edition is CDP industry consolidation. That is, they were bigger than most but not the industry's largest.

Buy 240

Buy Work Management Marketing Management Acquisitions 240

Marketing Insider Group

AUGUST 26, 2020

You can still get a good estimate of the potential of content marketing with numbers from surveys conducted with a wide range of companies. These content marketing metrics range from simple form completion (top-of-the-funnel leads) to multiple-item forms to qualify prospects to actual sales. Research various options thoroughly.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Webbiquity

AUGUST 6, 2020

But only half integrate their influencer marketing efforts with their SEO programs, or use influencer marketing tools to identify industry influencers. Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing.

Research 243

Research B2B Marketing B2B Budget Programs 243

Navigate the Channel

OCTOBER 10, 2023

To maximize this opportunity, align your blog topics with current news and trends in the industry. Regularly publishing well-crafted blog posts can elevate your brand to a position of authority within the building materials industry. How often should I publish new blog posts? How do I choose a blogging platform?

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Top Rank Marketing

MARCH 25, 2024

That math may not be exact for every industry or niche, but the underlying premise is universal: No matter what you sell, a vast majority of your potential audience is not looking to buy at this moment. Optimize and measure for a diverse range of conversion outcomes. In other words: It favors content creators with topical authority.”

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Webbiquity

MARCH 7, 2023

Affiliate sales support independent publishing But the consultant should also ask and help answer key questions, such as: What is a compelling topic for our target audience? Even agencies, though they may be able to offer a broader range of services, generally should (and do) focus on specific market segments.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Sprout Social

DECEMBER 15, 2023

If your internet is down or you can’t get to your computer, a scheduled Facebook post will still publish at the right time. Instead of staying up late or setting a 3am alarm just to publish a Facebook post, reach audiences across the globe with a scheduled post. And scheduling ensures that reliability.

Facebook 121

Facebook Social Media Profiling Urgency Marketing 121

Marketing Insider Group

JUNE 9, 2020

You learn every time you publish and share. An always-on strategy has the inside track on trends, breaking news, and the latest word on industry innovations. So I try to publish answers to those questions as often as I can. Repurpose the tips you published on your blog post into a how-to video for more visual learners.

Campaigns 307

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 307

Biznology

AUGUST 7, 2017

How can publishers switch from being disrupted to exponential growth that disrupts others? In a growing range of businesses, exponential growth disruption wins. When an exponential competitor succeeds, they rapidly scale their business and transform an industry. Today’s business: exponential disruptors capture industries.

Lead Ranking 159

Lead Ranking Business Custom Publishing Display 159

Marketing Insider Group

MAY 27, 2023

The podcast covers a wide range of topics, from AI and the Writer’s Strike to the future of event planning, and the Martech landscape. Penn , who record the show in a local coffee shop every week and then publish the show on Thursday mornings. This marketing podcast is hosted by John J. Wall and Christopher S.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Webbiquity

NOVEMBER 23, 2020

Sage helps small and midsized businesses manage production, operations, distribution, and inventory across industries. Find the ideal times to post, and easily publish similar content across your social networks simultaneously. The Deal: Get 70% off entry-level and small business accounting solutions for three months. OptinMonster.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Marketing Insider Group

APRIL 5, 2021

Google released its Search Quality Evaluator Guidelines in response to a leaked version published online. This category is wide-ranging, and the guide tells its raters to use their best judgment in evaluating if a page falls into this category. You become more like a publisher instead of just a seller of a product or service.

SEO 331

SEO SME Lead Ranking Content Marketing 331

Hinge Marketing

JANUARY 10, 2023

Over 700 firms participated, representing the six industry groups shown below. Full research reports are available for each of the industries. The sample contained firms of various size ranges, and they do business in every region of the globe. Pre-Order your Industry Report Here. Meet the High Growth Firms.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

B2B Marketing Directions

APRIL 20, 2024

Edelman and LinkedIn recently published the findings of their 2024 B2B thought leadership impact study. The study involved a survey of 3,484 business leaders (all LinkedIn members) from a wide range of industries and company sizes.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Content Standard

MARCH 12, 2024

Narrow your focus to your brand’s specialized solution areas, then explore each area through the wide-ranging ways it impacts your audience. IBM, a pioneer in technology and computing solutions, channels its industry knowledge into targeted publications like Security Intelligence, surpassing competitors covering the field more broadly.

Media 97

Media Brand Identity Branding Storytelling 97

Martech

FEBRUARY 20, 2024

It includes general topics related to your industry for customers in the early discovery stages, as well as more detailed content about specific products and services for customers close to making a purchase. Build personas based on key roles using demographics and industry-specific attributes.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Only B2B

JUNE 6, 2023

Understanding the Power of LinkedIn for B2B Marketing: LinkedIn boasts over 774 million members, including executives, industry leaders, and professionals from various sectors. Unlike other social media platforms, LinkedIn focuses on career development, industry insights, and fostering meaningful connections.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

Biznology

OCTOBER 16, 2017

Publishers have lost advertising revenues, content displays, and leadership. But what if they use exponential growth publishing to flip control, put people at the top, and give them the power to run a digital Earth as if it were one device—by using their devices in a new way, as a “family of devices.”.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Examining your industry peers will help you better understand your customers’ needs and brand perception. Emerging competitors are companies that just entered the market and have the potential to disrupt the industry.

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

SocialPilot

JANUARY 21, 2024

Mega Influencers Followers Range : Over 1 Million Followers Cost Range : $10K+ Mega influencers include individuals who have either been celebrities or have attained a celebrity-like status due to their massive follower base of over 1 million. Examples: Fashion brands, major tech companies, and global consumer goods. Who can use them?

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Vidyard

MAY 19, 2022

The report, which analyzed primary data from more than 1,350,000 videos published by more than 2,000 businesses during 2021, showed an extraordinary 178% increase in video creation compared to the same period in 2020. Among companies with fewer than 200 employees, 81% of videos published were user-generated.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. The model is further refined so it is specific to your business and industry.

Marketing AI 104

Marketing AI Work Management Automation Marketing Management 104

Oktopost

FEBRUARY 12, 2024

With much of the industry relying more today on social media to communicate and engage with customers, there also comes an increase in associated risks and challenges that require compliance with many regulations governing their outbound communications. Companies that fail face consequences that can be severe and far-reaching.

Marketing Management 62

Marketing Management API Ideal Customer Profiles Barriers 62

Liveintent

JULY 14, 2021

An original two-week lock down turned into four, then six, and so on, driving entire industries to a halt; advertising and publishing were not without exception. While things are looking up for the rest of the world, the future of digital publishing and advertising is still very much uncertain, however. Adapting to a new world.

Customer Surveys 127

Customer Surveys Newsletter Cost Per Thousand CPM 127

Martech

AUGUST 2, 2022

We used to publish this quarterly and our newest MarTech Innovation Report just came out. What’s clear from our data is that martech continues to be a healthy industry. The stacks range in size from 25 to 250 products, are a mix of B2B and B2B, and are in different stages of documentation. Innovation is driven by investment.

Marketing Automation Services 112

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 112

Buffer

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. This includes features in reputable publications, your own published work, or even your resume. This is the only place where you can give context to what people might see on your profile.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

Spiralytics

MARCH 13, 2024

As of 2024, the Filipino YouTube community boasts a range of vloggers who have amassed substantial subscriber counts—solidifying their positions as leading content creators in the region. Though this is primarily a media channel, it also publishes remote report segments as vlogs. With a whopping 27.3 Geo Ong (@geoongchannel) – 5.84

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Brandpoint

JULY 16, 2020

Many organizations come to the realization they’re missing out on potential customers if they’re not publishing relevant, engaging content to their websites and social media sites. Breadth of skills Content marketing agencies tend to employ a wide range of talented people who specialize in different tasks. If so, you’re far from alone.

Paid Search Agency 140

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 140

RebelMouse

FEBRUARY 13, 2023

The explosion of AI-enabled text editors like ChatGPT, and AI-empowered image generators like Stable Diffusion, have disrupted the tech industry, and now it’s Google time to turn on the heat. The advancement of platforms like ChatGPT pose a threat to Google’s dominance as the top player in the search industry. From Google.

CMS Development 97

CMS Development Google Lead Ranking Lead Scoring 97

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04 Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7

B2B Marketing 93

B2B Marketing Budget Programs ROI B2B 93

Animalz blog

MARCH 21, 2024

The publication mindset leads to a host of issues: Topics are horizontally integrated, meaning content creators cover a range of topics broadly rather than deeply. Posts are published on a strict schedule, making it hard to allocate time for more in-depth, high-value content.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Liveintent

NOVEMBER 2, 2021

Email newsletters were already enjoying a renaissance a few years ago — with D2C brands launching robust operations and email-forward publishers like Morning Brew emerging. I think a lot of publishers and brands, over the last 16 months, have realized that.” ” Email’s role as an identity solution.

Newsletter 126

Newsletter Paid Search Agency Ads Opt-out 126

Content4Demand

SEPTEMBER 28, 2022

The best agencies will have access to a battery of writers well versed in your industry, your solutions and your audience. Investing in an agency rather than a writer gives you access to a broader range of talents. Those new angles are likely to come from content producers with experience gleaned from additional clients and industries.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 92

Exo B2B

APRIL 10, 2024

These range from marketing and communication to sales and employee professional development. LinkedIn offers a range of tools to suit every need. It’s a dynamic ecosystem designed for professional development, networking, and visibility in each user’s industry. It serves as a central point for publishing updates.

Linkedin 52

Linkedin Paid Search Agency Advertising Agencies B2B Thought Leadership 52

ClearVoice

AUGUST 14, 2023

That’s because content marketing has several moving parts: Content strategy Keyword research Writing Editing Publishing Promoting And that’s just for written content. Content saturation : The sheer amount of content produced and published on the same topics can hamper the effectiveness of your content marketing.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Marketing Agencies 2 Content Marketing 97