Landing Pages for Industrial Lead Generation

Industrial Marketing Today

The importance of landing pages for industrial lead generation cannot be overstated. Read more The post, %Landing Pages for Industrial Lead Generation% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Industrial Customer Journey and the Digital Experience

Industrial Marketing Today

Understanding the industrial customer journey is essential to the success of digital marketing with content. Read more The post, %Industrial Customer Journey and the Digital Experience% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

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Industrial Blogs are Essential in Lead Generation

Industrial Marketing Today

Industrial blogs are not often talked about by manufacturers when it comes to lead generation. They are not completely wrong about their complaints, but don’t be too quick to discard industrial blogging. Let’s face it, your audience of engineers and industrial.

Industrial Marketing—You Want Coaching With That?

Industrial Marketing Today

Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. Read more The post, %Industrial Marketing—You Want Coaching With That?% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Industrial Lead Generation – MQL vs SQL

Industrial Marketing Today

Industrial lead generation is an important, if not the #1 goal of industrial marketers. Read more The post, %Industrial Lead Generation – MQL vs SQL% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

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How to Make Industrial Email Marketing Work for You

Industrial Marketing Today

Industrial email marketing may not get the same attention and love as it used to because of social media. Read more The post, %How to Make Industrial Email Marketing Work for You% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Content Preferences of Engineers and Industrial Buyers

Industrial Marketing Today

Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. Visit my website for more content on industrial marketing.].

Why Retrofitting Industrial Website Redesigns Usually Don’t Work

Industrial Marketing Today

Industrial website redesigns are major undertakings, not something you want to decide or do in a hurry. Read more The post, %Why Retrofitting Industrial Website Redesigns Usually Don’t Work% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Why Industrial Marketing Plans and Strategy Must Go Together

Industrial Marketing Today

I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” Visit my website for more content on industrial marketing.]. Industrial Marketing Industrial Marketing Strategies

Writing Technical Blog Posts for Engineers and Industrial Professionals

Industrial Marketing Today

In my experience, industrial blogging is an underused content marketing tactic for many of these companies. The two most common objections that I hear are: Writing fresh and relevant content regularly for industrial blogging is too consuming.

Manufacturing Marketing in the Age of Industry 4.0

Industrial Marketing Today

As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.” Read more The post, %Manufacturing Marketing in the Age of Industry 4.0%

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Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding.

Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for.

Industrial Buyers – Their Preferences and How to Market to Them

Industrial Marketing Today

Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing. You can find data on general B2B marketing, but it is somewhat limited when it comes […] The post Industrial Buyers – Their Preferences and How to Market to Them by Achinta Mitra appeared first on Industrial Marketing Today.

Take leadership through exponential growth publishing

Biznology

How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” What happens if publishers and media add a powerful “people-first” paradigm that “corporate-first” Google and Facebook find difficult to follow? Publishers win. Non-digital businesses and industries—not just tech-based companies. Lesson for leaders.

Adapting Your Industrial Content Marketing Strategy for COVID-19

Industrial Marketing Today

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Visit my website for more content on industrial marketing.].

Publishing insightful thought leadership to drive conversions for Cognite

Tomorrow People

An industry magazine with a laser focus on data fusion helped mark out Cognite as a true thought leader. Cognite provides data contextualization and analytics to the heavy asset industries.

New exponential publishing drives business growth and revenues

Biznology

How can publishers switch from being disrupted to exponential growth that disrupts others? When an exponential competitor succeeds, they rapidly scale their business and transform an industry. As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. Then they disrupt the industry’s business growth by changing the game. Today’s business: exponential disruptors capture industries.

Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?

Industrial Marketing Today

Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? In my last post, I talked about adapting your industrial content marketing strategy for COVID-19.

How exponential growth publishers can accelerate digital wealth

Biznology

There’s a new option with exponential growth publishing. When publishers switch the focus to a people-first digital Earth, interactive two-way publishing will be embedded inside every digital step. Each of the coming transformation processes are expanded immeasurably by exponential growth publishing. Publishers can deliver this widely and scale it worldwide. Some publishers can use this as a strategy to replace Google and Facebook. Lesson for leaders.

Cobotics Is Becoming a Media Industry Game Changer: AI-assisted work requires upskilling as cobotics changes an industry

Biznology

Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. Forward-thinking leaders are continually reimagining entertainment industry services. The global scope of the media industry: Jobs in the New WorldSource.

Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing

Industrial Marketing Today

The original post %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.].

Are marketers fueling the fake news industry?

Biznology

Tim Peter and I interviewed Jeff after he published a report from the Society for New Communications Research on marketers’ relationship to fake news. Despite all the discussions around how fake news affect public opinion — even election results — Jeff’s point is that it started as a way for fly-by-night publishers to rake in ad revenue, so marketers are actually funding fake news. The post Are marketers fueling the fake news industry?

Top 12 Industrial Marketing Posts of 2014

Industrial Marketing Today

It’s time to look back at the most read industrial marketing posts that I published in 2014. These industrial marketing posts are listed in the order of published dates –oldest to the newest. #1: The post Top 12 Industrial Marketing Posts of 2014 by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Content Marketing for Industrial Distributors

Industrial Marketing Today

Content marketing is proving to be a big challenge for industrial distributors that I have talked to. Weaning themselves from that reliance and becoming publishers of original content is [.] The post Content Marketing for Industrial Distributors by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing industrial lead generation Industrial Marketing ToFU

Industrial Marketing – Budgets, Challenges and Performance

Industrial Marketing Today

Curious about how your peers and competition are spending their industrial marketing dollars? I just finished reading the research report, 2018 Budget Trends in Industrial & Technology Marketing published by engineering.com. To put their findings in the right perspective, the top three segments of their […] The post Industrial Marketing – Budgets, Challenges and Performance by Achinta Mitra appeared first on Industrial Marketing Today.

Content Marketing for Manufacturers Isn’t Just Publishing More Content

Industrial Marketing Today

Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). The post Content Marketing for Manufacturers Isn’t Just Publishing More Content by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].

Use industrial content marketing to enable sales

Industrial Marketing Today

Industrial content marketing plays an important role in driving sales for manufacturers and engineering companies. Of course, going from publishing content to growing sales is not as easy as going from point A to point B. If you are a manufacturer of custom-engineered systems, you know that it is nearly impossible to generate Sales Qualified […] The post Use industrial content marketing to enable sales by Achinta Mitra appeared first on Industrial Marketing Today.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Publishing’s current digital and business models will be obsolete. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform. If used by one or more publishers, this will drive new exponential growth publishing. If publishing stands still, it will continue to fall behind and recede into the past.

The State of Publishing in 2020: Taking the Industry’s Pulse

Anyword

About a month ago, I asked you to fill out a survey so we could take the temperature of the publishing industry in this strange and surreal period we’re living through. In a nutshell – 91% of publishers are still investing in paid media to some extent. Publishers

Industrial Blog Sites Revisited

Industrial Marketing Today

The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Industrial companies have realized the importance of inbound marketing and its impact on lead generation.

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The 2019 Publishing Calendar

Anyword

Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. Fill out the form below to download the 2019 Publishing Calendar: * Did you know? The post The 2019 Publishing Calendar appeared first on Keywee. Content Marketing Publishers

Pinterest for publishers

Biznology

As a publisher, you’re probably already involved in Facebook and Twitter. For example, it can be used for branding and outreach, particularly when it comes to publishing. Just recently, the site started focusing even more on publishing. percent of social media traffic to publisher sites , putting it in front of Twitter, Reddit and LinkedIn (combined). Think about your own social media efforts or those of your company – particularly if publishing is your gig.

What Does a Content Marketing Strategy Mean for Industrial Companies?

Industrial Marketing Today

I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” That’s very good advice but what does it really mean if you are on the other side of the table and are responsible for marketing your industrial company? You are probably very familiar with the phrase “To succeed with content marketing, you have to think like a publisher.”

How a Small Company with Little Budget Can Rank #1 Through Consistent Blog Publishing

Marketing Insider Group

Consistent blog publishing is the heart of successful content marketing. It’s all about publishing content on these targeted topics regularly – and that means committing to blogging long-term. Or, perhaps a significant event or change took place in your industry.

News About Publishers’ Newsletter Strategies

Anyword

About a year ago, I realized that I could no longer keep up with the news, both industry and general, by visiting a million websites each day. These days, I have daily subscriptions to three current events digests and about eight industry newsletters (and I know that’s still a lot ).

Problem-centric Industrial Marketing

Industrial Marketing Today

Industrial and manufacturing marketers are trained to sell solutions. However, if you are a manufacturer or an industrial services company, ask yourself this question, why would anyone buy your products or services if they don’t know they have a problem? It seems to me that industrial marketers need to first focus on raising awareness of the problem before they can sell their solution. That’s what I’m calling problem-centric industrial marketing.