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Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. Thought leadership can span across almost any industry, and companies big and small.

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Using Industry Research to Fuel Category Leadership

Heinz Marketing

Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. How does industry research fuel category leadership? For example, you can release tenants of research to gather initial feedback. How do I get started?

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Sourcing Content Syndication Vendors [Research Tips Included]

PureB2B

How, where, and why do I begin this research? Research Recommendations. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Add in demos, proposals, the countless emails; it can be daunting for sure. Research Recommendation.

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How to Write a Client-Winning Social Media Proposal + [FREE Template]

SocialPilot

And that something my friend is a fine-looking “ Social media proposal ”. Whether you are a freelancer or work at a social media management agency , it’s essential to create a social media proposal to convert new prospects into clients. What is a Social Media Proposal? However, the task is a bit tricky. Want a more simple route?

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Informa Tech/TechTarget merger would create a B2B data giant

Martech

The proposed combination of London-based media and data company Informa PLC’s Informa Tech and Massachusetts-based TechTarget would create a B2B data giant. Many of the B2B tech media brands in the proposed deal are well-known to B2B marketers. The deal, announced Wednesday, is subject to approval by TechTarget shareholders.

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Hiring a business analyst: Best of the MarTechBot

Martech

Can you provide examples of books, articles, or industry experts you follow to enhance your knowledge in this field? How did you use data analysis to propose data-driven solutions for optimization? Martech tool: SurveyMonkey or Google Forms can be used for conducting surveys and collecting market research data.

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Why Most B2B Companies Don’t Use Earned Media (Public Relations)

Marketing Craftmanship

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. Historically, the insurance industry looked down upon term life insurance, and had low regard for part-time agents.