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Google and marketing industry predictably hostile to proposed surveillance advertising ban

Martech

For example, the company warned that the proposed legislation would prevent it from: Showing directions from Google Maps in its search results. Industry says the bill goes too far. The post Google and marketing industry predictably hostile to proposed surveillance advertising ban appeared first on MarTech.

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Google’s Privacy Sandbox: What you need to know

Martech

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Nevertheless, she views the Privacy Sandbox proposals as a step backwards. It has worked with the U.K.

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How to Write a Client-Winning Social Media Proposal + [FREE Template]

SocialPilot

And that something my friend is a fine-looking “ Social media proposal ”. Whether you are a freelancer or work at a social media management agency , it’s essential to create a social media proposal to convert new prospects into clients. What is a Social Media Proposal? However, the task is a bit tricky. Want a more simple route?

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Why Most B2B Companies Don’t Use Earned Media (Public Relations)

Marketing Craftmanship

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. Historically, the insurance industry looked down upon term life insurance, and had low regard for part-time agents.

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IAB Tech Lab slams Google Privacy Sandbox

Martech

The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. Like the deprecation of cookies, it has been a stop-start-stop-again process; no wonder it is not commanding the confidence of the industry.

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Informa Tech/TechTarget merger would create a B2B data giant

Martech

The proposed combination of London-based media and data company Informa PLC’s Informa Tech and Massachusetts-based TechTarget would create a B2B data giant. Many of the B2B tech media brands in the proposed deal are well-known to B2B marketers. The deal, announced Wednesday, is subject to approval by TechTarget shareholders.

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How to Write a Business Proposal [Examples + Template]

Hubspot

That's where business proposals come in. A solid proposal can outline your value proposition and persuade a company or organization to do business with you. Here, we'll take a look at the various kinds of business proposals and go over how to write one. Jump to one of the following sections: What is a business proposal?