Launch Marketing

AUGUST 25, 2021

A B2B product launch relies heavily on marketing to generate awareness and interest in the new product. When compared to articles, eBooks, white papers and other long-form written content, blogs are typically the shortest in length, making them helpful for releasing tidbits of information about a new product. Download it now.

Product 133

Product B2B FAQ Verticals 133

MKT1

MARCH 14, 2024

Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product. They are 2x Y Combinator alumni who’ve scaled SEO to millions of visitors in the most competitive industries. Big vision!)

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Lead Forensics

MARCH 5, 2024

Here are ten productivity hacks – from quick wins to tools that can help you get ahead of the game – all designed to help you streamline, refine and get smart with your time. Try sorting your list by industry and then by job title – or any other vertical you use to change your script.

B2B Sales 52

B2B Sales Top of Funnel Product B2B 52

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. To help you understand the value this new feature can bring you, let’s get a closer look at the what, why and how of LinkedIn Product Pages. What is a LinkedIn Product Page?

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Vision Edge Marketing

JANUARY 12, 2021

Companies pursing niches, need strategies that organize a product, associated content, and offers around this specific specialized segment. The idea of niches applies nicely to the B2B technology customer who was successful in several verticals, such as healthcare. The hotel industry helps illustrate this idea.

Verticals 181

Verticals Business Segmentation Work Management 181

Zoominfo

DECEMBER 23, 2020

A database hygiene strategy should include: Reliable data sources Scheduled data audits Consistent data points across all vertical Compliance — both from customers and in-house database specialists. Dive into New Verticals. As your customer base grows, so does your amount of industries and verticals that pop into your company’s radar.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Heinz Marketing

JUNE 22, 2023

What if your product or service addresses multiple verticals? What if your product/service addresses multiple use cases that different personas and different verticals might care about for different reasons? Who might be added, removed, or moved around depending on the industry?

Buy 93

Buy Ideal Customer Profiles Work Management Verticals 93

Zoominfo

OCTOBER 10, 2023

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

ClearVoice

AUGUST 1, 2023

In the digital era, products and services range from the tangible to the intangible. The line between objective and subjective products has blurred. Subjective products rely heavily on an individual’s perception, making them more elusive when measuring their efficacy and value. Enter the Customer Success Manager (CSM).

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

Vision Edge Marketing

DECEMBER 5, 2023

Moore said, “In a business ecosystem, companies co-evolve capabilities around a new innovation: they work cooperatively and competitively to support new products, satisfy customer needs, and eventually incorporate the next round of innovations.” Are you at risk in any of your vertical markets ?

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Martech

APRIL 12, 2024

CDP market makers Here are just some of the key players in the CDP market space: ActionIQ ActionIQ specializes in the enterprise market across a broad spectrum of verticals. Salesforce Data Cloud Aimed at high-growth companies to enterprise-level organizations across all industries, market segments and geographies.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Webbiquity

OCTOBER 16, 2018

And your product or service may be exactly what they need to solve it. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others. The product sets don’t compete but do both appeal to the same business security system buyer. Work With Industry Influencers.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Buffer

OCTOBER 31, 2022

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. What are vertical networks?

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Martech

SEPTEMBER 18, 2023

A: Outside of regulated industries, like schools, municipalities and government, the majority of organizations where we find the most need are manufacturing, production, construction and agriculture services. Q: So who are your customers? Are you able to personalize your marketing? Trying to iterate on messaging AI creates.

Ideal Customer Profiles 115

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 115

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Influencers take on new role: product development Content creators continue to break through new barriers in the creator economy, which is free from traditional business constraints.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. The dynamic industry landscape demands social media teams adapt fast, remain hyper vigilant to unpredictable user preferences and make room for experimentation.

Social Media 109

Social Media Allocation Media Marketing & Strategy 109

6sense

JANUARY 20, 2022

We’ve released a product update to multiple areas of our industry-leading account engagement platform, and want to tell you all about it! To help align GTM teams closer to revenue, our January 2022 product release brings marketers even closer to where sellers work. For your GTM team, that means every touchpoint counts.

Marketing Analytics Tools 62

Marketing Analytics Tools Product Marketing Qualified Leads Lead Ranking 62

Zoominfo

OCTOBER 18, 2022

Do you have a product everybody already knows, or are you in a new category that’s somewhat nascent? Is this a brand-new thing you’re creating with this product?” According to Forrester, there are four main types of programs marketers can use to create awareness of their brands, products, and services: 1.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Kaon

JULY 20, 2015

Finn: We provide interactive 3D product storytelling applications for sales, marketing and channel partners to use at live events and sales meetings. These are interactive, 3-dimensional product and solution tours. What industries do your serve? Think about the companies who buy your product. Give us a real-life example.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Seismic

MARCH 12, 2024

We’ve partnered closely with industry giants, sharing our expertise and developing technology and plans that address the unique needs of Financial Services clients. Optimizing content distribution gives teams access to the most relevant materials precisely when needed, bolstering productivity and decision-making capabilities.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Buffer

DECEMBER 10, 2018

This week we’re looking to help you increase brand awareness and product sales using the highly-engaging format of video. No matter what industry or vertical you’re in, video can help you promote your business in fresh and effective ways. How to use video content to increase brand awareness and sell your product.

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

Zoominfo

MAY 11, 2020

However, in our digital age, some companies have expanded their definition of sales territories beyond geography — choosing to include other data points like industry and company size. Are you taking full advantage of sales territory mapping , or are there other untapped regions or verticals that should be getting more attention?

Planning 100

Planning Ideal Customer Profiles SWOT Verticals 100

Oktopost

MARCH 4, 2024

SaaS is synonymous with innovative and ground-breaking products. SaaS is a particularly competitive market, so B2B SaaS-specific marketing is crucial to get your product in front of the right prospects. Source Long-term relationships SaaS products are often subscription-based, with many upselling and cross-selling opportunities.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Hubspot

FEBRUARY 12, 2024

Every new customer you bring on who isn’t the right fit presents a churn risk — and if they don’t follow through, take direction when it comes to implementation, or see value from the product, their bad customer experience reflects poorly on you and your company. Their vertical market (i.e. industry) does not fit your target market.

Hubspot 80

Hubspot Process Verticals Marketing Prospects 80

Content Standard

FEBRUARY 4, 2019

Part of Under Armour’s sweeping success has been credited to its rapid growth across a number of verticals, and among a wide range of consumer groups, including football players, golf enthusiasts, NBA fans, and running/lifestyle consumers. In Search of a Flagship Product. The food/beverage company Soylent is a timely example.

Product 77

Product Brand Identity Branding Verticals 77

ClearVoice

MARCH 10, 2020

Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. What is vertical content? Vertical content is a piece of content that appeals to a business niche.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Webbiquity

MAY 25, 2021

Twitter is compelling for certain verticals, news, politics, sports. In the right verticals within B2B, Instagram works out. If you’re a product marketer who wants people to download your new app or buy your products, is TikTok right for you? We’re not in the business of just selling this productivity application.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Sprout Social

FEBRUARY 22, 2022

Because the vertical micro-videos have proven to be so popular, a number of platforms are trying to get a piece of the pie (we’ve got our eyes on you too, Instagram Reels ). YouTube is filling the gap of vertical short-form videos on its platform as well. Record in vertical format. So just keep it easy and stick to vertical.

Youtube 133

Youtube Verticals Mobile Marketing Video Marketing 133

Martech

JUNE 7, 2022

The average score dropped in 10 industries and rose for only three. These industry-level losses leave nine industries with average scores lower than or essentially equal to their 2020 levels. . Not surprisingly, two industries hit the hardest by labor shortages did the worst. The hotel industry average was 74.5

Forrester 96

Forrester Verticals Business Case Studies 96

Kevin Indig

SEPTEMBER 26, 2023

Provide both qualitative and quantitative data in Keyword Planner to optimize your SEO strategy and content production. What I found is that growth rates depend on the vertical and business model. The affiliate industry expands by about 10% Y/Y on average, meaning Sleepfoundation grows much faster than the industry.

SEO 52

SEO Verticals Terms and Conditions Keywords 52

xiQ

MARCH 31, 2023

Instead, it focuses on identifying prospects that have a genuine need for your company’s product or services. Instead, it focuses on identifying prospects that have a genuine need for your company’s product or services. Ideal Customer Profile (ICP) An Ideal Customer Profile (ICP) is not a wish list of big-name logos.

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling Sales Cycle B2B Thought Leadership 118

Top Rank Marketing

MARCH 25, 2024

The approach is guided by personas, which often span verticals, functions, or buying committee roles. The 95-5 rule tells us that within any given B2B product category, only 5% of buyers are in-market and actively searching for a solution. A company’s SEO content strategy should be built around this core distinction.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Biznology

MARCH 8, 2017

There are different types of “blurring” that exist: between products and services, consumers and producers, virtual and physical presence, as well as across industry boundaries. At the same time, we live in times where we observe a strong fusion among traditional verticals.

Verticals 110

Verticals Paid Search Agency API Advertising Agencies 110

Martech

JANUARY 10, 2023

Those silos marketers are trying to crack today are a legacy of the industrial age, Schaub told us. Information then travels vertically, not laterally. The vertical, hierarchical structure of silos become ill-suited to operating in such a fast-moving, ever-changing business environment, Schaub pointed out. “It

Enterprise Management 93

Enterprise Management Work Management Ad Building Marketing Management 93

SmartBug Media

APRIL 4, 2019

It’s a culture of testing, iterating, and analyzing that helps Amazon swallow up more and more industries. However, beyond Amazon’s business model, there is much we can learn from its product page optimization. Invest in high-quality photography of your products at multiple angles and make it easier for users to filter through them.

Amazon 70

Amazon Optimization Product User-Generated Content 70

SmartBug Media

MAY 24, 2021

If you’re trying to make your strategy fit into a digital marketing strategy for any industry other than SaaS, you’re pretty much comparing apples with oranges. In a crowded industry, it's now more important than ever to find ways to stand out from the crowd. What makes the SaaS industry different from the rest?

Paid Search Agency 98

Paid Search Agency Marketing Strategy Marketing & Strategy Buyer Personas 98