Webbiquity

AUGUST 6, 2020

But only half integrate their influencer marketing efforts with their SEO programs, or use influencer marketing tools to identify industry influencers. Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing.

Research 242

Research B2B Marketing B2B Budget Programs 242

Industrial Marketer

JUNE 28, 2022

Much has changed in the industrial web design in the past two-plus years, driven mostly by the massive shift to digital research. So it’s no surprise that industrial buyers have high expectations when they visit your website. They expect to learn how you can help alleviate their pain points, see what your products can do.

Design 59

Design Practices Best Practices Marketing Websites 59

Content Standard

DECEMBER 6, 2023

But for all the disruption that’s shaped our industry’s current condition, the concerns and needs of healthcare leaders aren’t a mystery. The answer is market research. A market research-enhanced content strategy keeps rhythm with the focus of healthcare decision makers.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

Modern B2B

MARCH 28, 2024

The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. With the AI industry expected to grow 120% year on year, around 48% of businesses are already using some form of AI to utilise big data effectively.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. Even well-known local mainstays can benefit from content marketing.

Paid Search Agency 332

Paid Search Agency Content Marketing Planning Advertising Agencies 332

Webbiquity

JULY 11, 2023

Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach. Research and find a solution that seamlessly integrates with your existing tech stack.

Marketing Management 190

Marketing Management B2B Marketing Planning B2B 190

Contently

JANUARY 17, 2023

If you’ve ever met a dyed-in-the-wool fact-checker trained in one of the iconic editorial departments that revere the practice , you’ll know they’re just built differently. All content teams do, however, need everyone to buy into and use the following practices. Common sense rules apply here. Find the original source.

Practices 151

Practices Generation Best Practices Content 151

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. See Content Preferences of Engineers and Industrial Buyers ). It will also recommend when it may make economic sense to outsource at least some of the work. What pain points do you address?

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Salesforce Marketing Cloud

DECEMBER 20, 2023

The research, led by Stanford University, found all 10 major foundation model companies, including Google and OpenAI, were “lacking” in transparency. It’s a new practice that, save for outliers like New York City , isn’t mandated by any local, state, or federal authority. And that’s being charitable.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

Zoominfo

FEBRUARY 17, 2021

Consider these following tips to get more success in your cold calls — before, during, and afterward: Do: Research your prospect (Who are they? Practice your cold calling script. So I’m working on an initiative for [lead’s industry] to improve their [industry-specific goal]. How is your [goal]?

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

Brightedge

APRIL 3, 2024

As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine models. That is why we have released some exciting new research on Perplexity AI today.

Research 64

Research Guidelines Communities Search Marketing 64

Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Understanding Your Market with Secondary Research.

Research 160

Research Process Training Customer Surveys 160

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

SmartBrief - Marketing

FEBRUARY 26, 2024

In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Sprout Social

MAY 18, 2023

Social media copywriting varies greatly by industry and brand. Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy. Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry.

Copywriting 124

Copywriting Social Media Practices Marketing AI 124

Top Rank Marketing

OCTOBER 17, 2023

At B2B Forum the two companies held a panel to discuss the research and share insights. Evolving Role of Webinars: Historical Context: Laura mentioned that her initial research on digitizing events did not catch much attention, but the pandemic changed that perspective.

Webinar Metrics 108

Webinar Metrics Forrester Top of Funnel Research 108

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 99

Research Case Studies Case Study Skype 99

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So now that we’re clear on that, let’s walk through ten demand generation best practices for 2021. Along the way we’ll explain the research that prompted these recommendations. Is research-based (40%).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Martech

OCTOBER 30, 2023

This article is a practical guide that explores the evolution of personalization and the complexities it presents. The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. Get MarTech!

Personalization 117

Personalization Practices Allocation Enterprise Management 117

Brightedge

FEBRUARY 15, 2022

We put together this list of international SEO best practices to equip you with what you need to know about driving qualified, high-intent global traffic to your organization. Work with native speakers for keyword research. Know the search engines used in your target countries. We’ve also published a comprehensive overview of Baidu.

Practices 141

Practices SEO Best Practices Domain 141

Tiecas

OCTOBER 2, 2023

As someone who has been creating industrial content and blog posts for engineers and industrial professionals for many years, I understand the difficulties and the importance of creating high-quality content that is informative, engaging, and easy to understand. Industrial content creation: what sets it apart?

Content 52

Content Marketing Agencies 1 Paid Search Agency High Quality Lead 52

BOP Design

JUNE 23, 2022

From time to time, it’s a good idea to check in on your B2B marketing plan and ensure you have considered or are using the top B2B marketing best practices. In this post, we take a look at the eight top marketing practices for B2B firms. Do the Research & Listen to the Results. Create a Specific Buyer Persona.

Work Management 121

Work Management Marketing Management B2B Marketing Practices 121

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Biznology

JUNE 2, 2021

Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. Forward-thinking leaders are continually reimagining entertainment industry services. Much of AI is targeted toward practical skills in media jobs.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

FMG Suite

FEBRUARY 21, 2024

Feb 21, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, has been recognized as a Practice Management Solutions Provider of the Year by Wealth Solutions Report’s (WSR) Wealth Exemplar Awards. SAN DIEGO, Calif.,

Marketing Management 59

Marketing Management Marketing Automation Services Practices Customer Satisfaction 59

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Zoominfo

APRIL 20, 2021

TrustArc, a global provider of compliance solutions, spent months rigorously combing through our data privacy practices and procedures looking for weaknesses. As a result of that review, we recently attained the General Data Protection Regulation (GDPR ) Practices Validation.

Zoominfo 130

Zoominfo Validation Privacy Practices 130

Zoominfo

APRIL 20, 2021

TrustArc, a global provider of compliance solutions, spent months rigorously combing through our data privacy practices and procedures looking for weaknesses. As a result of that review, we recently attained the General Data Protection Regulation (GDPR) Practices Validation. GDPR Influences Corporate Data Protection Measures.

Zoominfo 130

Zoominfo Validation Privacy Practices 130

BOP Design

DECEMBER 21, 2021

In this article, we take a look at B2B content marketing practices that work and why they are effective. These types of pieces can range in length, but the main thing they have in common is that an experienced industry insider is sharing their expertise and knowledge. Thought Leadership Articles. Case Studies or Use Cases.

Top of Funnel 113

Top of Funnel B2B Marketing Practices B2B Thought Leadership 113

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Salesforce Marketing Cloud

FEBRUARY 16, 2024

In my 20-plus-year career, and as founder of the Harris Consulting Group, I’ve learned some valuable lessons, tips, and best practices when it comes to structuring sales commissions. In my experience, the perfect number for every industry does not exist. What you’ll learn: What is sales commission?

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Oktopost

FEBRUARY 19, 2024

And increasingly, people are seeing LinkedIn as the place to go for industry insights, connecting with like-minded individuals, networking, and honing their craft. According to our research, yes. Does Advocacy Posting Vary by Industry? Why Do Some Industries Post More Than Others? However, this is also an opportunity.

Trends 70

Trends Practices B2B Thought Leadership Best Practices 70

Only B2B

JUNE 8, 2021

In one of the surveys conducted by CMI, 93% of marketers still practice email marketing for efficacious branding and promotions. The answer is simple – by effective and impactful email marketing practices. The post Why Is Email Marketing Vital For The B2B Industry? Before this, let’s learn about email marketing.

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. Case Study for PitchBook: Successful ABM Campaign in the FinTech Industry Our first case study begins with Seattle-based research.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

TrustRadius Marketing

MARCH 11, 2022

For students who need to spend more time practicing a concept, online exercises and curriculum can also help them work at their own pace and still keep up with their peers. Medical simulation technology is allowing students of some of the most complex topics to exist to practice their skills in safer ways. Effective Assessments.

Practices 140

Practices Peer-to-peer Budget Programs Work Management 140