Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

PR 332

PR SEO Lead Scoring Lead Ranking 332

Champion Communications

DECEMBER 15, 2023

As a B2B Tech PR agency, we have seen our clients undergo exponential change and growth over the last 4 years – consequently, we have also adapted. In PR staying ahead of the curve is crucial for effective campaigns. As we approach 2024, anticipating the trends that will shape our industry is key.

PR 62

PR Forecasting Campaigns Analysis 62

Walker Sands

APRIL 10, 2024

The panel covered topics ranging from how the participating reporters find their stories and how they like to communicate with PR professionals to changes they’ve seen in journalism recently. The event surfaced valuable insights for PR professionals in the B2B space. Let’s dive into some of the key insights. Social media?

PR 52

PR Media Ad Building Word of Mouth 52

SmartBug Media

JULY 4, 2023

One important way to do this is to have a comprehensive marketing and public relations (PR) strategy. Many people may view marketing and PR as interchangeable, but they are in fact two distinct forms of communication with unique goals and objectives. It assesses the impact of PR activities on reputation and public opinion.

PR 98

PR Planning Marketing Management Public Relations 98

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership Press Lead Scoring 130

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #2: I can do my own PR.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Champion Communications

JULY 24, 2023

Today, she stands as a symbol of empowerment, inclusivity, and diversity, thanks to the relentless efforts of the Barbie organisation’s PR team. From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. Rebrand. Rejuvenate.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Navigate the Channel

OCTOBER 5, 2023

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance.

PR 65

PR Trends Public Relations Transparency 65

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. For building product executives, selecting the right PR agency is crucial for their success. Unfortunately, the PR industry is not devoid of unscrupulous players.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

Champion Communications

MAY 16, 2023

Journalism and PR come hand-in-hand, with professionals in both industries leaning on each other to build credibility and trust with their audiences. Each year Muck Rack puts together their State of Journalism and State of PR Reports to uncover any changes in the industries. What does this mean for PR Pros?

PR 62

PR Ideal Customer Profiles Blast Campaigns Press 62

Zoominfo

MAY 23, 2019

On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals. Continue reading to learn how you can kick-start your data-driven PR strategy. Look at customer and industry buying trends. Enter, Data-Driven Public Relations. Conduct a survey.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Convince & Convert

NOVEMBER 24, 2015

Translated into 26 languages, adopted by hundreds of universities and business schools worldwide, and with over 350,000 copies sold so far, “The New Rules of Marketing & PR” is now in its 5th edition. How unguarded, collaborative networking with peers in your industry can lead to success for your own business.

PR 312

PR Rules Social Marketing Skype 312

Stevens & Tate

FEBRUARY 17, 2023

However, it’s critical to understand how PR works and how you can execute a successful campaign. Establish Industry Thought Leadership to Gain Trust Getting involved in your industry is critical for any business. And since PR is about relations, ensure your company introduction is attractive.

PR 90

PR Public Relations Brand Identity Branding 90

SmartBug Media

JULY 28, 2021

Earned media is the opportunity to publish your content on another company’s channels through PR efforts. Keep in mind that paid media strategies tend to differ quite a bit from PR and inbound marketing. Both the PR and inbound marketing strategies showcased the CEO as a thought leader within the industry through published content.

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

Sprout Social

AUGUST 10, 2022

billion industry in 2016 to a projected $16.4 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Influencer marketing has grown from a $1.7

PR 130

PR Work Management Paid Search Agency Planning 130

Champion Communications

JUNE 7, 2023

This in turn has made it difficult for those of us in Public Relations (PR) to confidently say what the year ahead will hold. But, one thing for sure is that the skills previously required to be an effective communicator in the PR industry have broadened. Enter social media.

PR 62

PR Social Media Media Public Relations 62

Champion Communications

JUNE 20, 2023

So, from a PR perspective, what can be done to help businesses accelerate conversion rates and close more deals? Awareness: Announcing new customers can be a great way of generating brand awareness amongst potential prospects, journalists, and industry influencers. Struggling to close deals?

PR 62

PR Validation Conversion Rate Press 62

Brandpoint

APRIL 12, 2023

What will the PR profession look like between now and the year 2026? Thanks to our findings from our 2023 Future of the PR Industry Research Report, we have a solid look into the future of the Public Relations profession. Download the full 2023 Future of the PR Industry here!

Forecasting 62

Forecasting PR Public Relations Tactics 62

SmartBug Media

MAY 22, 2020

Public relations (PR) and communications pros constantly preach about crisis communication strategies, hoping clients will be ready to act when the unexpected happens. There’s no magic formula that PR and communications pros can use to respond to the crisis we’re living through. PR Lessons from COVID-19’s Early Consequences.

PR 105

PR Inbound Marketing Planning Thought Leadership 105

Brandpoint

FEBRUARY 23, 2023

It seems like every day that tens of thousands more workers, especially in the tech industry, are suddenly out of a job. The PR teams understand the importance, but the higher-ups who approve spend are rightfully hesitant on spending more money in times like these. Every time you log into LinkedIn, you see another round of layoffs.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

Contently

JULY 10, 2019

” The truth about the marketing industry is that things are nuanced, and very rarely does a tenet apply 100% across the board for all brands in all industries. What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. Take Spotify, for example.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Brandpoint

MARCH 23, 2020

If you work in communications or at a PR agency helping companies run their media campaigns, your job looks a whole lot different than it did a few weeks ago. As PR professionals, you have the job to help these business owners and marketers make sure their livelihoods still thrive. You can target by age, location, industry and more.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

DivvyHQ

AUGUST 16, 2021

With so much to be gleaned from your content analytics, it's smart to put your PR hat on to determine how those insights (and your owned assets) might be transformed or repackaged into earned media opportunities. Let's dive into how to make this approach a regular part of your content mix.

PR 124

PR Brand Identity Branding Content 124

SEMrush

JULY 27, 2020

Six industry experts provided advanced insights to help any business get moving in a successful direction. See their tips and the variables they consider when planning content with SEO, mobile, eCommerce, publishing, PR, social, and video in mind. The goal of this article is to help your content marketing efforts succeed.

Tips 143

Tips Planning Content Marketing eCommerce 143

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Martech

MARCH 10, 2022

” Words from Tiffany Guarnaccia, founder and CEO of Kite Hill PR, a high profile agency in the adtech and martech space. Think of it as a pro bono PR onramp program for diverse and purpose-driven founders of tech businesses,” Guarnaccia said. If anything, demand for PR rose sharply with the onset of the pandemic.

PR 98

PR Paid Social Agency Paid Search Agency Ideal Customer Profiles 98

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. We’ll define what public relations marketing means in today’s industry, why our teams collaborate and how we work as a team to amplify Sprout’s brand. In the past, PR focused on traditional media like print, radio and television for coverage.

PR 81

PR Public Relations Brand Identity Branding 81

Champion Communications

FEBRUARY 1, 2023

But is it worth the hype, and could it steal my job in PR? But, as a PR agency, Champion Communications is interested in whether ChatGPT has a role in PR content creation. I went straight to the source and asked the AI chatbot, ‘How can ChatGPT be used in PR?’ That’s the theory, but the reality is a different story.

Public Relations 62

Public Relations PR Ethics User-Generated Content 62

Champion Communications

FEBRUARY 11, 2022

I have less than two months until my PR apprenticeship journey is over, and I am a fully qualified PR professional. If you are looking to start your career in a fast-paced, exciting PR Consultancy, please get in touch at letstalk@championcomms.com . What a year it has been! .

PR 62

PR Consulting Buzz High Quality Lead 62

Walker Sands

DECEMBER 19, 2022

As we’ve grown from a PR and digital marketing firm into a fully integrated marketing agency, several of our PR leaders have played an important role in guiding our teams to execute exceptional programs for our clients. Each of these leaders has provided strategic oversight to some of the PR department’s largest clients.

PR 52

PR Enterprise Management Paid Search Agency Public Relations 52

Champion Communications

APRIL 28, 2022

Recently our Managing Director Richard Cook joined a panel of PR industry leaders to share their tips and tricks for those looking to kickstart their career in PR. . The post Tips and Tricks for kickstarting your PR career – PRCA Conference appeared first on Champion Communications.

PR 62

PR Conference Tips Webinar Metrics 62

Contently

JANUARY 20, 2023

The brand’s UGC campaign has also helped establish GoPro as a leader in its industry and a brand synonymous with adventure and excitement. The post User-Generated Content: How to Use It for Good and Avoid a PR Crisis appeared first on Contently.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Convince & Convert

SEPTEMBER 21, 2015

No matter what your colleagues or favorite websites tell you, PR isn’t always a must-have —not for every business at every stage. Let’s take a look at how to determine when a PR investment is a smart decision and when it’s premature. Let’s take a look at how to determine when a PR investment is a smart decision and when it’s premature.

PR 143

PR Advertising Agencies Marketing Strategy Marketing & Strategy 143

Contently

APRIL 4, 2019

The relationship between journalists and marketers can be contentious —something of a media industry West Side Story. Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Not sure if and how to proceed? Here are a few guidelines to follow. Adjust your timeline.

PR 143

PR Cable Press Paid Search Agency 143

KoMarketing Associates

APRIL 24, 2017

The “Global Communications Report 2017” from the USC Annenberg School for Communication and Journalism recently discovered that 45 percent of in-house PR professionals believe public relations will become more closely aligned with marketing in the next five years. About 47 percent of PR agency professionals said the same.

PR 120

PR Public Relations DemandBase Advertising Agencies 120

Benchmark Email

JUNE 8, 2022

Public relations (PR) has evolved over the years. Once an industry mostly tied to event creation and promotion, now it’s broader and encapsulates various channels and avenues to access your audience, which means it can offer more value when used correctly. Getting the word out about your small business is so crucial.

Small Business Marketing 52

Small Business Marketing PR Tips Business 52

Champion Communications

JANUARY 13, 2021

Industries around the globe, including PR and communications were forced to rapidly adapt to a ‘new normal. ’ . A s we start a new year , we are reflecting on the changes we have witnessed in the industry, and what 2021 will bring for the PR industry: Communication will continue to be key .

PR 62

PR Gartner B2B Sales Sales Cycle 62