Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? And podcasts offer an exciting opportunity to do just that. Take NerdWallet , for example.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Webbiquity

APRIL 11, 2023

Content Curation The first way AI can help generate content is by curating existing content. Content Generation In addition to curating existing content, AI can also be used to generate original content from scratch. Important Caveats A couple of important words of caution for AI users.

Marketing AI 313

Marketing AI Curation Content SERP 313

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Every year, the industry’s best and brightest share their perspectives to tell the online world what’s coming around the corner. “Look over here.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has also owned and operated her own marketing firm and hosts the “Computer and Technology Radio” podcast with broadcaster Mark Cohen. LinkedIn: Marsha Collier (12.8K

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

Scoop.it

APRIL 18, 2023

billion users worldwide, making it one of the most reliable mediums to reach out to the intended audience and generate awareness. It’s best suited for content curation , as your posts can encompass information from relevant sources, industry insights, and statistics that can help educate your target audience.

Curation 80

Curation Brand Identity Branding Content 80

Marketing Insider Group

MARCH 24, 2021

Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. But employee-generated content builds trust. If your target audience includes Gen Zers or millennials, employee-generated content is a must. Now don’t get me wrong.

Brand Identity 360

Brand Identity Branding Advertising Agencies Content 360

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways. On-time delivery guaranteed.”

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Marketing Insider Group

APRIL 12, 2021

Each type of media has its place in the lead generation process. The strategy behind paid ads is to drive users to your owned media. Fast lead generation and traffic to owned media. It depends on how competitive your industry is, as that will result in higher bids for keywords. Quick Takeaways. What Is Paid Media?

Paid Content 362

Paid Content ROI Paid Search Agency Media 362

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

Top Rank Marketing

JANUARY 12, 2024

adults expect to increase the amount of time they spend listening to podcasts during the next 6 to 12 months, survey shows. Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll return next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news.

B2B Marketing 98

B2B Marketing Studies B2B Marketing Analytics Tools 98

ClearVoice

OCTOBER 14, 2022

Effective content marketing is not centered on running a content mill, but rather on deliberate, high-quality content that helps convert your content pieces into lead-generating assets that educate your audience and keeps them coming back for more. Well-written how-to guides can generate a click-through rate of 20 -30% ( Good Firms ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Animalz blog

DECEMBER 14, 2023

PLG makes the product itself the main driver of customer acquisition, essentially giving you a “two for one” deal: an exceptional user experience that also attracts new customers. Digital product development also generates by-products. Spotify for podcasters is no different. These by-products offer a wealth of information.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

seo.co

APRIL 26, 2023

These 5 Legal Marketing Trends Are Hot For law firms, digital marketing can be more challenging than it is in other businesses and industries. The competition is overwhelmingly stiff in the legal industry. Content marketing isn’t just about plugging keywords into your website to generate better search rankings.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week.

Examples 78

Examples ROI Planning Work Management 78

seo.co

NOVEMBER 28, 2022

For businesses, content marketing can be an extremely cost-effective way to reach new customers and generate leads without resorting to paid advertising. Podcasts are a series of audio or video episodes that are free to create and syndicate throughout the web. Some podcasts focus on industry developments.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. This profile guides all aspects of your marketing strategy, from lead generation to customer retention.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Scoop.it

MARCH 7, 2023

That challenge is why we’ve created this article, to give you an overview of some of the most helpful, versatile options available; hopefully you’ll be able to test out a few options listed here to find what works best in your industry and with your audience. Windows users can get a taste of the software for a month. Let’s dive in!

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

SmartBrief - Marketing

MARCH 4, 2024

Based on more than two decades of experience developing email marketing programs for clients, as well as in-depth research, I have compiled a list of best practices that will help expedite subscription rates and overall list growth, which can translate to a higher company valuation in select industries (like consumer electronics in my case).

Newsletter 91

Newsletter Template Email Marketing Design 91

Salesforce Marketing Cloud

JULY 5, 2023

Today, more users are comfortable with companies using relevant personal information transparently and beneficially. In the 2022 Salesforce State of the Connected Customer study , 61% of survey respondents reported a level of comfort with these personalized user experience practices. That’s up from 52% the year prior.

Design 96

Design Personalization Ethics Ad Exchange 96

Thinkers360

APRIL 18, 2024

Aruna is an industry expert on SaaS marketing and enterprise technology with over 20 years of experience in building and marketing products in various markets such as IT Operations Management, Analytics, Cloud, Data Center and financial services companies. Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 52

Top Rank Marketing

DECEMBER 15, 2023

Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll come back next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. Do you have an important B2B marketing news item that we haven’t covered?

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Top Rank Marketing

DECEMBER 22, 2023

MarTech Instagram introduces GenAI powered background editing tool Meta-owned Instagram has begun rolling out updates to Story format content posted on the social platform that will offer users the ability to use AI prompts to change image backgrounds or to choose from recommended presets, Instagram recently announced.

Marketing AI 78

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 78

The Marketing Blender

MARCH 22, 2024

Whether it’s boosting brand awareness, generating leads, or improving conversion rates, setting clear and measurable goals is crucial. They often listen to podcasts or YouTube videos. This can help position your business as a thought leader in your industry. Today, it’s popular to use AI to generate content.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

ClearVoice

SEPTEMBER 4, 2020

More than 90 percent of smartphone users search on their device each year. web users search online at least once a month. A full 61 percent of smartphone users want ads customized to their current location. Across all industries, the average email open rate is 17.8 percent open rate — the highest of any industry.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Animalz blog

MAY 2, 2023

While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

ClearVoice

MARCH 14, 2024

After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. percent for open rates, which is generally considered outstanding by industry standards. The users can track their open rates, clicks, unsubscribes, etc. Promote content across platforms. Automation.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Outgrow

DECEMBER 3, 2021

It’s one of the most efficient marketing options, and if you do it right, you can generate more leads, boost your engagement, and build long-term relationships with your users. Emails generate $38 for every $1 spent, which makes up for a 3800% ROI. Inactive User Email Template. How you can benefit the user.

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

Sprout Social

JULY 5, 2022

billion monthly active users , a testament to YouTube’s enduring influence. With over 2 billion monthly users , YouTube is more popular than it’s ever been. Video podcast series. Make sure the topic is relevant to your industry and mission, but it doesn’t have to be about a product or service you offer. Web series.

Youtube 128

Youtube Advertising Channels Video Marketing Paid Search Agency 128

Adobe Experience Cloud Blog

JANUARY 22, 2020

Marketing is an industry that has exploded in a million directions. From radio, we saw the advent of podcasts. You could create the most engaging podcast on the market, but if your audience doesn’t have the time to listen to it, you’ve wasted time and money. From print advertisements grew blogging and content marketing.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

Martech

SEPTEMBER 29, 2023

Which are best for my industry and for my customers? Data management: Snowflake is the ultimate outsourced B2B data management cloud, positioning itself as the next generation of martech after the “stack.” Widely used by publishers and event organizers, it will work well in tech and industrial categories.

Marketing Automation Services 89

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

Engagio

AUGUST 23, 2021

Most demand generation and account-based marketers tend not to think much about branding, which is unfortunate given that a consistent brand can increase revenue by up to 23 percent (Forbes). That’s why the best account-based marketers are thinking about brand generation, not just demand generation. Brands work on emotions.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

ClearVoice

DECEMBER 27, 2021

From prolific brand content campaigns to emerging content technologies, we’ll walk you through everything that happened in the industry in 2021 so you can glean insights and step into the new year with confidence. podcast listeners increased by 10.1 adults ages 18 to 34 listened to podcasts monthly. Basecamp : “The Distance”.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

ClearVoice

SEPTEMBER 22, 2023

While a boon to software users, the fast-paced technological advancement has caused immense pressure for pioneering tech and software companies to be more aggressive in realigning their marketing initiatives in 2024. A flexible content calendar helps your content strategy adapt to the unpredictable dynamics in the tech and software industry.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

ClearVoice

APRIL 25, 2022

Putting this another way: Your on-page SEO strategy is in place to tell search engines that you’re offering viable solutions to user questions and/or problems. Your off-page SEO strategy gets users to your website by showcasing your authority and knowledge in other ways. Posting in forums that are in your industry?

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Martech

MAY 27, 2022

And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time. As marketers, you have to stay on top of your game by keeping up to date with industry trends.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Mobile Advertising 108

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches. Image Source.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Outgrow

SEPTEMBER 12, 2022

14 B2B Demand Generation Secrets You Must Try. Looking for some proven B2B demand generation strategies to boost your business? But before diving right into the crux, let’s understand some of the basics of demand generation. . The most important goal of demand generation is to create interest in a product or service.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52