Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . But demand generation for those products is even harder. Imagine you create an online platform where users can access all the workflow tools they use in one place. That’s where a demand generation guide comes in. What Is Demand Generation? .

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Marketing Insider Group

MARCH 24, 2021

Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts.

Brand Identity 357

Brand Identity Branding Advertising Agencies Content 357

SmartBug Media

JANUARY 29, 2020

However, one form of content that routinely leads the pack is the customer case study. In fact, according to Hawkeye , 71 percent of B2B buyers in the awareness stage and 77 percent in the evaluation stage cited testimonials and case studies as the most influential types of content. What Is a Case Study? A case study is a story.

Case Study 113

Case Study Case Studies Studies Paid Search Agency 113

Top Rank Marketing

APRIL 18, 2024

Podcasts are very easy to create and launch. Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. But many regularly listen to two-hour-long podcast episodes.

B2B 56

B2B Demand Generation Agencies RSS B2B Thought Leadership 56

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Every year, the industry’s best and brightest share their perspectives to tell the online world what’s coming around the corner. “Look over here.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Launch Marketing

MAY 31, 2023

Adding results or statistics from a recent study or even a survey you distribute will add an extra sense of credibility to the thought leadership content. By showcasing your expertise through these articles, readers naturally associate you with industry knowledge and authority. The great thing about podcasts?

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 117

Animalz blog

DECEMBER 14, 2023

PLG makes the product itself the main driver of customer acquisition, essentially giving you a “two for one” deal: an exceptional user experience that also attracts new customers. Digital product development also generates by-products. Spotify for podcasters is no different. These by-products offer a wealth of information.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So B2B demand generation has gained influence thanks to the pandemic. The data bears this out.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Webbiquity

NOVEMBER 10, 2020

The 63-page study provides a wealth of insights for B2B marketers and product managers. To make the most out of their marketing budgets and remove friction for buyers, vendors should invest more in user reviews, rep enablement, and product-led growth.” Mismatched Content Type Priorities. as opposed to products.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

ClearVoice

JULY 17, 2023

That’s the kind of information businesses in the fintech industry must convey to their target audiences. These can come in the form of: Blog posts White papers eBooks Videos Podcasts Interactive content By consistently publishing helpful and engaging content, fintech companies can position themselves as industry thought leaders.

Work Management 94

Work Management Marketing Management Content Marketing Peer-to-peer 94

Marketing Insider Group

SEPTEMBER 16, 2020

Users in a handful of countries already have access to LinkedIn Stories. Don’t worry, they’ll hit the rest of LinkedIn’s 706+ million users in 200 countries soon enough. Quick takeaways: LinkedIn Stories allows users and brand pages to share images and short videos of their professional moments. Host an AMA or Q&A.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

The Point

APRIL 20, 2018

Podcasts were cited by 64% of respondents as a valuable content format in the early stage of the buying cycle, second only to infographics. Is this because podcasts are easily one of the more “mobile-friendly” types of content? Webinars are best used for lead nurturing vs. lead generation. Photo by Andrew Neel on Unsplash.

Customer Surveys 222

Customer Surveys Peer-to-peer Demand Generation Agencies B2B 222

Optinmonster

DECEMBER 1, 2023

CMI’s 2023 content marketing study revealed that marketers struggle with measuring the success of their content. The content marketing industry is currently worth $400 billion. You don’t need to buy special equipment or conduct in-depth studies to write engaging posts. Blog Posts Let’s start with blog posts.

Webinar Metrics 82

Webinar Metrics Top of Funnel Marketing Budget Content 82

Marketing Insider Group

DECEMBER 21, 2020

Neglecting customer retention to focus on lead generation. It’s important to mention here that we have several studies and surveys on B2B marketing budgets to consider, so let’s examine them all and look for some general themes. Think of your brand as a media company for podcasts, videos, and reading material.

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. This profile guides all aspects of your marketing strategy, from lead generation to customer retention.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

seo.co

APRIL 26, 2023

These 5 Legal Marketing Trends Are Hot For law firms, digital marketing can be more challenging than it is in other businesses and industries. The competition is overwhelmingly stiff in the legal industry. Content marketing isn’t just about plugging keywords into your website to generate better search rankings.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Salesforce Marketing Cloud

JULY 5, 2023

Today, more users are comfortable with companies using relevant personal information transparently and beneficially. In the 2022 Salesforce State of the Connected Customer study , 61% of survey respondents reported a level of comfort with these personalized user experience practices. That’s up from 52% the year prior.

Design 96

Design Personalization Ethics Ad Exchange 96

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Research extensively in the industry you think your business fits in best. Conducting this research can also help you understand the current e-commerce marketing trends in that industry. . This is the first step to ensure your business has a smooth start.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Inbox Insight

NOVEMBER 3, 2023

Demand generation marketing is a crucial aspect of any successful marketing strategy. A well-executed demand generation campaign can bridge the gap between sales and revenue, reducing the sales cycle and guiding buyers through their customer journey. Ready to attract and engage your in-market B2B buyers?

Demand Generation Agencies 106

Demand Generation Agencies Demand Generation Demand Top of Funnel 106

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Hinge Marketing

JULY 6, 2022

High-growth professional services firms rely on inbound lead generation techniques more than any other kind. The inbound lead generation ’s potential is real, but it requires a radical shift in mindset, marketing priorities and financial investment. Lead-Generating Website. Download the Lead Generating Website Guide.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Vision6

JANUARY 11, 2023

Recent studies have shown that infographics can help improve reading comprehension by up to 50%. Industry trends. One of the most engaging newsletter ideas is to share a unique point of view on a trending industry topic or development. Share industry/company report. Case study or success story.

Newsletter 98

Newsletter Case Studies User-Generated Content Paid Search Agency 98

Top Rank Marketing

DECEMBER 15, 2023

Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll come back next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. Do you have an important B2B marketing news item that we haven’t covered?

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

ClearVoice

NOVEMBER 18, 2022

The way businesses reach out to new customers changes over time as more B2B companies focus on demand generation than ever before. Leading companies use a collaborative approach between sales and marketing that takes advantage of B2B demand generation content. 10 top ideas for B2B demand generation content. Case Studies.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

Optinmonster

MARCH 13, 2024

Want to learn how to use digital marketing hacks to generate more leads? And if you do what others are doing in your industry, you won’t achieve your brand’s true potential. So how do you build a healthy lead generation pipeline to ensure rapid business growth? Marketing has become extremely competitive in recent years.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Top Rank Marketing

SEPTEMBER 29, 2023

Thanks for taking the time to be with us for this week’s Elevate B2B Marketing News, and we hope you’ll come back next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. Marketing AI Institute “More marketers than every aren’t just paying attention to AI.

Enterprise Management 108

Enterprise Management Spending Work Management Marketing Management 108

Thinkers360

APRIL 18, 2024

Highlighted Content : Introducing the Webex app for Ford and Lincoln’s new in-vehicle digital experience , Global Hybrid Work Study | Employee Insights, In-Office Challenges, and the Role of AI. I monitor trends across industries and customer behavior to keep the Webex brand at the forefront of innovation.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 52

Convert

MAY 26, 2021

In the right industry, it’s actually a melting pot of advice and content. I’ve learned so much about CRO in the last 3 months, just by following and interacting with experts in the industry, all for free, all on Linkedin, and you can do the same. Conversion Rate Optimization Experts Sharing Examples & Case Studies. #5.

Conversion Rate 111

Conversion Rate Linkedin Optimization Conversion 111

Top Rank Marketing

DECEMBER 4, 2023

Authentic content, which includes honest narratives, real-life case studies, and customer testimonials, is key to building strong, trust-based relationships with clients. Forbes highlights the transformative power of AI, stating, “AI can help create a unique experience for each user.”

Marketing AI 129

Marketing AI Trends B2B Marketing Content Marketing 129

Scoop.it

DECEMBER 23, 2021

According to statistics, content marketing is a cost-effective tactic that generates 3X more leads compared to traditional marketing tactics. The ultimate goal of creating informative content is to maximize user engagement, increase brand loyalty and enrich your website rankings. More Podcast Production. Visual Storytelling.

Marketing AI 112

Marketing AI Trends Planning Content Marketing 112

Marketing Insider Group

MARCH 30, 2021

You might think of Coca-Cola, Apple, Nike, or Dove – each one a giant in its respective industry. They must strategically position their products and use messaging that grabs users’ attention and captures their interest. Study Your Competitors. Studying your top competitors is a smart strategy. Source: Drift.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Hinge Marketing

JULY 21, 2022

Press kits are also recommended and can be helpful in securing speaking engagements, podcast appearances, and guest contributions. A website on a user-friendly CMS (content management system) such as WordPress is critical to any integrated marketing strategy. Speak at events, webinars, and podcasts.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Launch Marketing

JANUARY 25, 2023

Outline and Document Your Content Strategy Content marketing is a tried-and-true mainstay for generating leads and a must for any SaaS business in the digital age. As shared by Demand Metric , content marketing generates over 3x as many leads as outbound marketing and costs 62% less.

Effectiveness 117

Effectiveness Planning Tips Buyer Personas 117

ClearVoice

SEPTEMBER 4, 2020

More than 90 percent of smartphone users search on their device each year. web users search online at least once a month. A full 61 percent of smartphone users want ads customized to their current location. Across all industries, the average email open rate is 17.8 percent open rate — the highest of any industry.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Adobe Experience Cloud Blog

JANUARY 22, 2020

Marketing is an industry that has exploded in a million directions. From radio, we saw the advent of podcasts. You could create the most engaging podcast on the market, but if your audience doesn’t have the time to listen to it, you’ve wasted time and money. From print advertisements grew blogging and content marketing.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

Huptech Web

NOVEMBER 9, 2023

Start Investing in Podcast SEO Include Links in Your Email Signature Leverage Your Existing Network Giveaways & Contests Provide Teaser of the Upcoming Episodes Invite High-Profile Guests Always Monitor Your Podcasts Have a Website For Your Podcast Utilize Paid Advertising Is There Any Need To Promote Your Podcasts?

Paid Content 52

Paid Content Marketing & Strategy Marketing Strategy Lead Scoring 52