Marketing Insider Group

SEPTEMBER 1, 2021

Employee Advocacy data says it all : 33% of customers trust brands, while?90% 90% of customers trust recommendations?from Trust in businesses may be declining, but faith in known individuals and interpersonal relationships is far more durable. Are employees seen as a trusted and authentic source? from people they know.

B2B Marketing 296

B2B Marketing B2B Thought Leadership B2B Thought Leadership 296

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Companies should position themselves as thought leaders to build trust and loyalty with target audiences. They will learn to trust you so you can show them the best way forward. 55% of U.S.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Trade Press Services Newsletter

OCTOBER 6, 2022

It positions your brand as an expert, authoritative leader in your industry. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Even if you don’t have the resources to launch your own production, you can still leverage the benefits of podcasting.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways. On-time delivery guaranteed.”

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Marketing Insider Group

MAY 3, 2021

Most industries are in a state of content marketing saturation. In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Researchers evaluated 60 websites across 12 B2B industries. B2B content marketing can be complex, depending on the industry. The findings?

B2B Marketing 296

B2B Marketing Content Marketing B2B Thought Leadership Planning 296

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Dusty DiMercurio is the Senior Director of Industry and Portfolio Marketing at Autodesk.

Top of Funnel 91

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 91

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Putting some extra effort into thought leadership content can help to grow your brand and build trust with your audience. Content such as “New Study Finds More Than Half of U.S.

Thought Leadership 326

Thought Leadership Enterprise Management Work Management Marketing Management 326

Content Standard

MARCH 12, 2024

Mistrust in mainstream media has hit record lows, as highlighted by Edelman’s latest Trust Barometer research. Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Why does this matter? They deserve better.

Media 98

Media Brand Identity Branding Storytelling 98

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Contently

JANUARY 26, 2023

Thought leadership is about establishing yourself and your organization as an industry leader. Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. These include videos, webinars, podcasts, articles, and social media posts. What is thought leadership?

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. Historically, the insurance industry looked down upon term life insurance, and had low regard for part-time agents.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Animalz blog

DECEMBER 14, 2023

For example, data from product analytics, quotes from user interviews, and industry insights from competitive research. Spotify for podcasters is no different. Spotify’s fan study , aimed at podcast creators, shows how listeners consume podcasts. Digital product development also generates by-products.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Hinge Marketing

FEBRUARY 12, 2021

The Hinge Research Institute has just released the law firm edition of the High Growth Study 2021. This year’s annual study surveyed respondents from 101 law firms of all sizes. Purchase the 2021 High Growth Study: Law Firm & Legal Services Edition. Podcasts and other audio formats came in third. Frequent Research.

Peer-to-peer 89

Peer-to-peer Studies Marketing Budget SEO 89

B2B Digital Marketer

FEBRUARY 1, 2024

Unveiling Strategies to Amplify Sales Through Effective Customer Testimonials Explore the untapped potential of leveraging customer success Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Martech

JANUARY 26, 2024

For the most part in marketing, there’s starting to be some case studies about efficiency gains from writing teams or impact on SEO, things like that. There are a lot of companies in heavily regulated industries where they’re not even allowed to really be using these things. That comes from finding trusted sources to use.

Marketing AI 85

Marketing AI Enterprise Management Marketing Automation Services Work Management 85

Salesforce Marketing Cloud

JULY 5, 2023

In the 2022 Salesforce State of the Connected Customer study , 61% of survey respondents reported a level of comfort with these personalized user experience practices. Knowing this, Lim recognizes the act of mutually beneficial design to be an emerging design principle for building a future with more trust.

Design 96

Design Personalization Ethics Ad Exchange 96

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Research extensively in the industry you think your business fits in best. Conducting this research can also help you understand the current e-commerce marketing trends in that industry. . This is the first step to ensure your business has a smooth start.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Trade Press Services

MARCH 4, 2024

It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Every year, the industry’s best and brightest share their perspectives to tell the online world what’s coming around the corner. “Look over here.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Salesforce Marketing Cloud

DECEMBER 1, 2022

Each autumn I have the chance to spotlight the best business podcasts from across the Salesforce network. Tech, sales, and marketing experts speak on our podcast channel about what matters to business leaders. Podcast: Innovation isn’t just about technology — sometimes it’s about pizza! Best of all, I get to share them with you.

Best Practices 96

Best Practices Business eCommerce Digital Transformation 96

Scoop.it

FEBRUARY 22, 2024

That builds trust and connection. You can share articles, case studies, and insights to position yourself as an industry expert. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. And remember the almighty case study. to tap into more extensive conversations.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. It’s also very straightforward and includes industry news as well as strategies and tactics. Check them out to add some new resources to your list!

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Marketing Insider Group

APRIL 19, 2021

If your buyer persona research indicates that your prospects prefer webinars, podcasts, or videos, pivot to those types of content. Content marketing also builds trust in your brand and your expertise. It’s the industry influencers who find and promote your content. Set Your Brand Apart with Audience-Targeted Content.

Startups 344

Startups B2B Marketing Buyer Personas Advertising Agencies 344

Navigate the Channel

MAY 22, 2023

Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. If you’re a certain age, you probably remember the early, heady days near and around 2005 when the mash-up of iPod and broadcast created podcast as a term and Steve Jobs showed how to create one using Apple’s GarageBand software.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

Marketing Insider Group

MARCH 30, 2021

You might think of Coca-Cola, Apple, Nike, or Dove – each one a giant in its respective industry. The backstory will stick with them and help you build trust. Why should consumers trust your business? Study Your Competitors. Studying your top competitors is a smart strategy. It’s about your consumer.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Martech

NOVEMBER 6, 2023

Target specific industries : Broad targeting can be ineffective. Also, always double-check for broken or misleading links, which can hamper trust and affect deliverability. Belkins’ study shows that the first follow-up email can boost response rates by 49%. Move into verticals. Create consistent follow-ups.

Outreach 121

Outreach Email Marketing Optimization Lead Scoring 121

Scoop.it

OCTOBER 27, 2022

Let’s take a closer look at why content curation is essential for service-based industries. Why is content curation important for service-based industries? In this section, we’re pulling back the curtain on content curation and discovering why it’s important for service-based industries. Build trust in customer relationships.

Curation 86

Curation Work Management Marketing Management Service 86

Sprout Social

DECEMBER 6, 2023

Parents, pickleball players, podcast enthusiasts—and those are just the P’s. B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. There lies the magic of B2B influencer marketing. Here’s how.

Work Management 116

Work Management B2B Marketing Marketing Management Paid Search Agency 116

Inbox Insight

OCTOBER 19, 2023

It’s about making your brand known, educating your audience, and building trust with them. Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more. High-quality, relevant content helps establish your brand voice and authority in your industry.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Zoominfo

JANUARY 19, 2022

The 2021 Edelman Trust Barometer found that employees driven by personal beliefs are much more likely to work for an organization that makes commitments to human rights, healthcare access, economic equality, gender equality and climate change. You have to understand the data you have at your fingertips — and the right way to use it.

Trends 100

Trends Planning Lead Scoring Lead Ranking 100

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Salesforce Marketing Cloud

JANUARY 3, 2024

This gives your pitch more credibility and helps to build trust with your prospect. Depending on your product and industry, your full sales cycle may cover several types of pitches before the final close. Transparency is huge for building trust and credibility. Acknowledge your prospect’s pain points or goals.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Launch Marketing

OCTOBER 20, 2021

When it comes to B2B thought leadership, it is essential to understand what content pieces are more effective than others in conveying industry and topic expertise. As the author of the article, which includes useful information, key data and more, readers see that and associate you with industry expertise. Download it now.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

New North

AUGUST 14, 2023

Instead of isolated efforts, content should be part of a continuous narrative that builds relationships and trust over time. Some of the best content pillar examples include virtual events, in-person micro-events, podcasts, video series, or written interview series.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Hinge Marketing

DECEMBER 16, 2020

B2B content licensing is the leasing of or renting of a specific piece of existing content – guide, research study, book, etc. More importantly, it builds a bridge of trust. In these unsettling and unpredictable times, trust is at an all-time low. Now it is harder to build trust through the written word. for 12 months.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

ClearVoice

JULY 17, 2023

Here’s the challenge: the fintech industry has thousands of new solutions and companies emerging daily. Key Benefits of Content Marketing for Fintech Startups Content types, from blog posts to email campaigns, enables fintech companies to reach ideal buyers, build customer trust and relationships, and get clients and loyal customers.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Martech

NOVEMBER 29, 2021

Many agencies and platforms out there claim to do incredible work, but it’s hard to know who to trust. It’s a key trust signal for search engines and an indication that people like your content and your brand. Samples – Always ask for link samples and link-building case studies. 6) Podcast booking service.

Link Building 103

Link Building Work Management Marketing Management Service 103