Marketing Strategies for the Travel Accommodation Industry – Marketer of the Month Podcast with Andrew McNulty

Outgrow

We recently interviewed Ross Simmonds for our monthly podcast – ‘ Marketer of the Month ’! Post-pandemic future of the short-term rental industry. Best ways rental industries can generate feedback. What do you think the future of the industry is in general?

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

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Top 12 Podcasts for Professional Services Marketers

Hinge Marketing

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%). And if you’ve never tried the podcast format before, here are some great listens to get you started. Looking for a podcast specifically for engineers? The Accounting Best Practices Podcast.

The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts. So if you’re already familiar with the sales podcasts on this list, we recommend you check out that post as well. 4. The Sales Hacker Podcast.

Successful Podcasts' Share Seven Qualities

Pointclear

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host. Podcasts introduce you and your products to thousands of potential customers and those that refer customers, but there are seven things you must have in mind to be a success. Podcasts Reach Weekend Listeners with Work-Related Content. Podcast

Creating Digital Content for Industrial Marketing

Industrial Marketing Today

“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. It also includes downloadable whitepapers, eBooks, product datasheets, application notes, technical articles, how-to and best practices guides, FAQs, videos, webinars, podcasts, presentation slides, blog posts and content for use in social media. Industrial buyers are in charge these days, not you.

High Growth 2020 Study Shows Companies Can Grow 3x Faster by Using These 5 Strategies

Hinge Marketing

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Any Industry

Pernille Bruun-Jensen, Netbase CMO: The Generation 3 Social Media Era – How Big Data is Changing Digital Marketing [Podcast]

Crimson Marketing

In this Moneyball for Marketing podcast, Pernille explains that social media will not only drive value for brands, but also influence the present business action brands need to take, based on feedback from the marketplace. Present and Future Value: Pernille forecasts how gathering marketing intelligence on competitors, industries and categories will increasingly empower CMOs to “prove out the value” of social media marketing to CEOs. Digital Marketing Podcasts

9 Ways to Use Customer Case Studies in Your Marketing

SmartBug Media

However, one form of content that routinely leads the pack is the customer case study. In fact, according to Hawkeye , 71 percent of B2B buyers in the awareness stage and 77 percent in the evaluation stage cited testimonials and case studies as the most influential types of content.

The 6 Most Important Takeaways From CMI’s Annual Study

Contently

For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Sometimes, the numbers from its reports are encouraging for the industry. Despite proof that these blueprints are effective, CMI’s latest study doesn’t inspire much hope that marketers are getting any better at content strategy. Branded content tools and podcasts were the only tactics that decreased in usage this year.

Marketer of the Month Podcast – Youtility and Radical Relevancy with Jay Baer

Outgrow

We recently interviewed Jay Baer for our monthly podcast – ‘ Marketer of the Month ’! Studying the audience correctly. Advice for podcast hosts. The Podcast – Youtility and Radical Relevancy with Jay Baer. It’s a top 15 marketing podcast ever.

Marketer of the Month Podcast – Killing the Desk Phone and Other Marketing Gambits with Morgan Norman

Outgrow

We recently interviewed Morgan Norman for our monthly podcast – ‘ Marketer of the Month ’! The Podcast – Killing the Desk Phone and Other Marketing Gambits with the CMO of Dialpad, Morgan Norman. That’s everything from specific industries, but also segments.

10 Tips to Make the Most of Case Studies in B2B Content

Content4Demand

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal.

Storytelling Lessons From Top Podcasts

Content4Demand

Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. If you’re one of the millions of people worldwide who commute to work, podcasts may be your go-to entertainment. The Q&A format is a tried-and-true model for podcasts.

Industry Insider: Why ABM = B2B

HG Data

Even Seth Godin, author of 18 books and a New York Times best-seller, said in Episode 316 of the FlipMyFunnel podcast, “It’s very easy for us to think we live in this mass-market world, but we don’t. You are no longer bound to data sheets, stale product demo videos, and way-too-long case studies as your main marketing go-tos. The post Industry Insider: Why ABM = B2B appeared first on HG Insights. ABM Industry Leaders Sales & Marketing account based marketing B2B

6 Top Marketing Podcasts for B2B Marketers In 2020

Valasys

Progressive B2B brands just can’t afford to overlook the top marketing podcasts for B2B marketers in 2020 as they gear up to welcome the New Year, in specific measure because podcasts are an important way for marketers to keep in touch with the leading influencers in the industry & partly because podcasts leverage education & entertainment & are an impactful form of storytelling. population, listen to podcasts regularly. Prologue.

LeadsRx Announces the Compatibility of their Multi-Touch Attribution Solution with Triton Digital’s Podcast and Advertising Solutions

LeadsRX

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. The podcast industry is experiencing exponential growth. Learn more about LeadsRx Podcast Attribution.

How to bootstrap your influencer marketing program

Biznology

According to a study by Nielsen Catalina Solutions in conjunction with Carusele partner TapInfluence and CPG company WhiteWave Foods , influencer marketing programs perform 16 times better than traditional digital marketing campaigns. Establish credibility : influencers help you establish your company as a credible expert in your industry, especially if you are a newer or unknown company. Every industry differs when it comes to picking influencers who meet the right criteria.

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Industry Insider: Pivoting to Digital Channels

HG Data

In out latest Industry Insider Interview series, Darryl Praill, the Chief Marketing Officer at VanillaSoft , discusses the reality of pivoting to digital channels in today’s economic disruption. The post Industry Insider: Pivoting to Digital Channels appeared first on HG Insights.

Marketer of the Month Podcast – Sherlock Holmes Level Investigative Marketing with Ross Simmonds

Outgrow

We recently interviewed Ross Simmonds for our monthly podcast – ‘ Marketer of the Month ’! The Podcast – Sherlock Holmes Level Investigative Marketing with Ross Simmonds. I’m going to study it, look for trends and I’m going to analyze it. Hey there!

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.” Industrial giants have deep pockets to create marketing content on a daily basis.

What You Learn by Studying Digital Marketing

Altitude Branding

But there are some common themes you’ll learn, regardless of which area you choose to study and which provider you enrol with. Online courses will teach students how to: Properly target keywords based upon a specific niche/industry, website they’re building, or client needs. Utilizing online podcasts and YouTube marketing. If you don’t know how to utilize these tools as a marketer, you probably won’t go far in the industry.

How to Develop and Grow a Successful Podcast

Content Marketing Institute

Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. Since we launched in November 2013, the podcast has been downloaded nearly 2 million times from listeners in 200 countries, while generating approximately a half-million dollars in direct revenue in sponsorship support. The podcast should not be first.

The Best Podcasts: What You Should be Listening to Now

Hubspot

People are listening to podcasts. One-third of Americans between the ages of 25-54 currently listen to podcasts monthly and this number is expected to continue rising this year due to their convenience and intimacy. No matter your location, you can download and listen to a podcast at any time — information and entertainment wherever you want it at the touch of a button. But there are thousands of podcasts available, so what podcasts should you listen to?

How to Convert Inefficient Advertising into Highly Efficient Content Engagement [Podcast]

inPowered

At the beginning of the year, Ton Dobbe, founder of Value Inspiration, invited our CEO and Co-founder, Peyman Nilforoush, as a guest on his podcast. What’s broken in the advertising industry. Since Ton doesn’t transcribe his podcast we thought it would be a good idea to share the complete transcription below and the embed of the podcast above for the inPowered audience. Welcome to the value inspiration podcast. So Peyman, thank you for being on the podcast.

B2B Marketing Trends & Studies That Every Marketer Should Know

Valasys

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time. Podcasts: According to Statista.com, there are 73 million podcast listeners in the U.S. Prologue.

High Growth in Hard Times: New Study Shows How Some Law Firms Grew 26% While Others Suffered

Hinge Marketing

The Hinge Research Institute has just released the law firm edition of the High Growth Study 2021. This year’s annual study surveyed respondents from 101 law firms of all sizes. Purchase the 2021 High Growth Study: Law Firm & Legal Services Edition.

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]

Outgrow

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Research extensively in the industry you think your business fits in best. Conducting this research can also help you understand the current e-commerce marketing trends in that industry. .

A Complete Guide to Demand Generation [Examples + Case Studies]

Outgrow

A Complete Guide to Demand Generation [Examples+Case Studies] . When you share statistics, the prospect gets a better insight into your industry. Use reports and blogs to give them insights about the industry. Look at this case study for example. Webinars and Podcasts.

9 Podcast Trends You Can’t Ignore in 2020

Single Grain

Podcasts have been around for quite a while, but it's only in recent years that the industry has begun to really flourish. Small Biz Genius claims that in 2006 just 22% of Americans knew what podcasting was, but today 70% of U.S. 9 Podcast Trends You Can't Ignore in 2020.

HG Data Featured in The Top Entrepreneurs Podcast

HG Data

Every day, the host of The Top podcast, Nathan Latka, interviews entrepreneurs in short 15-20 minute segments to discover what they sell, how they are selling it and how much money they are making. He chooses companies who are either number one or two in their industry based on revenue or customer base. Nathan : I’ve studied over 300 SaaS companies in the marketing technology and sales technology space and was curious how company churn compared across the market.

HG Data Featured in The Top Entrepreneurs Podcast

HG Data

Every day, the host of The Top podcast, Nathan Latka, interviews entrepreneurs in short 15-20 minute segments to discover what they sell, how they are selling it and how much money they are making. He chooses companies who are either number one or two in their industry based on revenue or customer base. Nathan : I’ve studied over 300 SaaS companies in the marketing technology and sales technology space and was curious how company churn compared across the market.

The Complete Guide to Starting a Podcast for Agencies

Hubspot

This post details everything you need to know to start a podcast -- from the equipment and technical aspects to the promotion and distribution. Why Start a Podcast? There’s a plethora of research to back up my own personal belief in the power of podcasting. Edison Research's 2016 Infinite Dial study showed a significant year-over-year increase in podcast listenership, with monthly listenership increasing from 17% to 21%. million podcast listeners.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. What do you do when the bulk of your marketing content, with the exception of case studies is product focused?

6 Proven Ways to Leverage Surveys In Your B2B Marketing Case Studies

B2B PR Sense

Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? Surveys may help to liven up your case studies, and create an influential tool. The best B2B case studies know how to leverage surveys as a valuable piece of the marketing puzzle. For more information on how to use case studies in your B2B PR, click here.). A podcast of that Q and A video. Your survey is unique and powerful information within your industry.

6 Local Search Marketing DIY Tips for the Crafting Industry

Moz

The owners of quilting, yarn, bead, fabric, woodworking, art supply, stationers, edible arts, and related shops know that: The crafting industry generated $44 billion in 2016 in the US alone. Posted by MiriamEllis Think crafting is kids’ stuff? Think again.

6 Great Examples of Brands Content Marketing With Podcasts

Outbrain

According to some who’ve studied the cultural impact of podcasts since their beginning, 2019 saw the largest leap in U.S. This is the first year in which more than 50% of the population reported having listened to a podcast. population now listens to podcasts — a monthly base of users 90 million strong. But how can brands do podcast marketing right? ” podcast is a prime example of cutting-edge podcastry done right.