Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. Here are a few podcast statistics that cover the specifics of this marketing format.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. In a podcast interview with David C.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Top Rank Marketing

APRIL 18, 2024

Podcasts are very easy to create and launch. Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. But many regularly listen to two-hour-long podcast episodes.

B2B 78

B2B Demand Generation Agencies RSS B2B Thought Leadership 78

Porch Group Media

NOVEMBER 21, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Stay up to date with the latest news and resources: Thank you!

Case Study 52

Case Study Case Studies Advertising Funnels Top of Funnel 52

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. That’s up from 32% in 2019. Buzzsprout ].

Advertising Channels 128

Advertising Channels B2B Marketing Planning B2B 128

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? They range from 10-minute daily mini-lessons to deep-dive interviews and case studies. They’re all available on the most popular podcast apps and probably the lesser-known ones as well. We’re here to help.

Marketing AI 104

Marketing AI Ethics Planning Paid Search Agency 104

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Webbiquity

MAY 3, 2022

The past couple of years have been devastating for those in the live events industry. What’s clear though is that the industry will never return to 2019. The live events industry will rebound, but with new processes and priorities. Demand for podcasts has also increased. Is the worst of the pandemic storm now past?

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Marketing Insider Group

MAY 18, 2020

Thought leadership can span across almost any industry, and companies big and small. To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences. Is Thought Leadership Right for Your Brand?

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Hinge Marketing

FEBRUARY 12, 2021

The Hinge Research Institute has just released the law firm edition of the High Growth Study 2021. This year’s annual study surveyed respondents from 101 law firms of all sizes. Purchase the 2021 High Growth Study: Law Firm & Legal Services Edition. Podcasts and other audio formats came in third. Frequent Research.

Peer-to-peer 89

Peer-to-peer Studies Marketing Budget SEO 89

Trade Press Services Newsletter

OCTOBER 6, 2022

It positions your brand as an expert, authoritative leader in your industry. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Even if you don’t have the resources to launch your own production, you can still leverage the benefits of podcasting.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Dusty DiMercurio is the Senior Director of Industry and Portfolio Marketing at Autodesk.

Top of Funnel 92

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 92

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways. On-time delivery guaranteed.”

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Contently

JANUARY 26, 2023

Thought leadership is about establishing yourself and your organization as an industry leader. Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. These include videos, webinars, podcasts, articles, and social media posts. What is thought leadership?

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Marketing Insider Group

JULY 11, 2023

A recent study found that brands overestimate ad conversions by 4,000%. On LinkedIn, target people by job title, function, or industry. Podcasts People make fun of podcasts because everybody seems to have one. A podcaster with only dozens or hundreds of subscribers still has an attentive audience that you can help.

Paid Content 180

Paid Content Advertisements Advertising Paid Search Agency 180

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Marketing Insider Group

NOVEMBER 10, 2020

Podcasts have exploded in popularity for good reason. You can listen to a podcast at your desk, in the car, during exercise, and anywhere else you can get away with wearing headphones. Binge five podcasts in one sitting or listen to five minutes at a time: the choice is yours. Marketers have a variety of great podcast options.

Conference 230

Conference Resources Peer-to-peer Paid Search Agency 230

Top Rank Marketing

FEBRUARY 12, 2024

The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Zoominfo

MARCH 15, 2022

As the head of enterprise product and sales at ZoomInfo, I had the opportunity to speak with JP Valentine on The Alldus Podcast: AI in Action. Studies show that data scientists dedicate an estimated 45% of their time to manually scrubbing raw datasets and prepping them for import. That’s where the role of revenue operations comes in.

Marketing AI 130

Marketing AI Enterprise Management B2B Sales De-duplication 130

Outgrow

SEPTEMBER 13, 2022

We recently interviewed Erik Huberman for our monthly podcast – ‘ Marketer of the Month ’! Episode 078: What It Takes to Win Fast in an Ever-Changing and Highly Competitive Industry: Debunking the Hawke Method With Hawke Media Founder Erik Huberman. No problem, just watch the Podcast! Saksham Sharda: Hi, everyone.

Work Management 52

Work Management Advertising Agencies Marketing Management Paid Search Agency 52

Marketing Insider Group

MAY 3, 2021

Most industries are in a state of content marketing saturation. In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Researchers evaluated 60 websites across 12 B2B industries. B2B content marketing can be complex, depending on the industry. The findings?

B2B Marketing 290

B2B Marketing Content Marketing B2B Thought Leadership Planning 290

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Research extensively in the industry you think your business fits in best. Conducting this research can also help you understand the current e-commerce marketing trends in that industry. . E-commerce Marketing - Case Studies . Golf Avenue .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. Historically, the insurance industry looked down upon term life insurance, and had low regard for part-time agents.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. It includes general topics related to your industry for customers in the early discovery stages, as well as more detailed content about specific products and services for customers close to making a purchase.

Marketing AI 127

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 127

Webbiquity

APRIL 11, 2023

Readers want to hear about your own experiences or case studies in your blog posts. these tools can make sure that any piece of written work meets industry standards and performs well in search engine rankings. However, it’s best to add in your own storytelling into the post as well. AI is just a tool and not another version of you.

Marketing AI 313

Marketing AI Curation Content SERP 313

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Every year, the industry’s best and brightest share their perspectives to tell the online world what’s coming around the corner. “Look over here.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Animalz blog

DECEMBER 14, 2023

For example, data from product analytics, quotes from user interviews, and industry insights from competitive research. Spotify for podcasters is no different. Spotify’s fan study , aimed at podcast creators, shows how listeners consume podcasts. Digital product development also generates by-products.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

Trade Press Services

MARCH 4, 2024

When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices. However, it’s equally important for brands to position themselves as a part of the current conversation in their industries.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. It’s also very straightforward and includes industry news as well as strategies and tactics. Check them out to add some new resources to your list!

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Martech

JANUARY 26, 2024

For the most part in marketing, there’s starting to be some case studies about efficiency gains from writing teams or impact on SEO, things like that. There are a lot of companies in heavily regulated industries where they’re not even allowed to really be using these things. We’re adaptable. We figure things out.

Marketing AI 84

Marketing AI Enterprise Management Marketing Automation Services Work Management 84

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. Market Research: Gain insights into market trends and emerging needs within your target industries.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

seo.co

APRIL 26, 2023

These 5 Legal Marketing Trends Are Hot For law firms, digital marketing can be more challenging than it is in other businesses and industries. The competition is overwhelmingly stiff in the legal industry. Podcast Interviews Podcasts are extremely popular right now. You don’t necessarily need to launch your own podcast.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Industrial Marketer

FEBRUARY 22, 2022

Why are manufacturing case studies so important? Well, the industrial buying trends have been pointing in this direction for years: You would be wise to have customer-centric copy on your website for when prospects visit to do their research. But the pace of the digital content revolution has surpassed even what some of us in.

Case Study 52

Case Study Case Studies Studies Marketing Prospects 52

Hinge Marketing

MAY 14, 2020

While many professional services firms have been profoundly affected by the Covid-19 pandemic, for AEC firms working in what has been deemed an essential industry, it’s been (more or less) “business as usual.” In an industry where most employees spend their days out in the field, working off one’s phone or tablet has always been important.

Peer-to-peer 150

Peer-to-peer Webinar Metrics Thought Leadership Eye-Tracking 150