Webbiquity

AUGUST 6, 2020

But only half integrate their influencer marketing efforts with their SEO programs, or use influencer marketing tools to identify industry influencers. The report also shares insights from a range of B2B marketing influencers including Brian Solis , Ann Handley , Tamara McCleary , Kevin Jackson , and Katie Martell.

Research 243

Research B2B Marketing B2B Budget Programs 243

Choozle

MARCH 20, 2024

As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing. figure, showcasing the immense growth potential within the industry.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Webbiquity

APRIL 11, 2023

these tools can make sure that any piece of written work meets industry standards and performs well in search engine rankings. Voice Recognition Finally, voice recognition technology can be used as part of an AI-driven system for creating audio files such as podcasts or videos.

Marketing AI 313

Marketing AI Curation Content SERP 313

ANNUITAS

MAY 31, 2023

The event featured a variety of excellent speakers, including industry experts, thought leaders, and practitioners. You can also listen to Adam and Martin discuss the topic as part of the B2B Ignite podcast series here. Another key trend featured front-and-center at the event was the importance of personalization. Not at the event?

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. It’s also very straightforward and includes industry news as well as strategies and tactics. Check them out to add some new resources to your list!

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Oktopost

MAY 11, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Episode Summary.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

Zoominfo

NOVEMBER 12, 2018

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. As with any popular new medium, businesses are jumping on the podcast bandwagon.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

Martech

OCTOBER 23, 2023

Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels. As an advisor, he works with enterprises in industries experiencing a high degree of change, including healthcare, financial services and major airlines. He hosts the CIO In The Know podcast.

Digital Transformation 115

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 115

Trade Press Services

MARCH 18, 2024

Traditional Publishing Traditional publishers can range from well-recognized entities to small press options. Every writer works at a different pace, but the average time to write a book ranges from four months to a year or more. Various publishing models are available, each with its own advantages and disadvantages.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Zoominfo

OCTOBER 3, 2018

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. We’ve established that podcasts are great tools for professional development and workplace inspiration—and they help pass the time on your long commutes.

B2B Thought Leadership 150

B2B Thought Leadership Thought Leadership Zoominfo Resource Management 150

Webbiquity

MAY 3, 2022

The past couple of years have been devastating for those in the live events industry. What’s clear though is that the industry will never return to 2019. The live events industry will rebound, but with new processes and priorities. Demand for podcasts has also increased. Is the worst of the pandemic storm now past?

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Zoominfo

OCTOBER 5, 2021

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. But simply having a podcast offers little benefit to your business.

Business 100

Business Advertising Mediums Broadcasting Planning 100

Zoominfo

APRIL 22, 2021

This is what the first season of ZoomInfo’s new podcast, Talk Data to Me, aimed to explore: What does data have to say? Lori Sokol, executive director at Women’s eNews, was not surprised to hear our statistics on women in the workforce, but stressed the importance of breaking them down by industry. Just keep swimming.”.

Advertising Agencies 130

Advertising Agencies Zoominfo Paid Search Agency Storytelling 130

Oktopost

NOVEMBER 19, 2020

This podcast episode is loaded with insider tips for any marketer at any level seeking to upskill their professional development or pave the way for their ideal marketing career. Radically Transparent is one of Oktopost ’s popular original podcast shows on our channel, B2B Marketing Now. Like What You Heard?

Paid Search Agency 131

Paid Search Agency Advertising Agencies Transparency Marketing & Strategy 131

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. It includes general topics related to your industry for customers in the early discovery stages, as well as more detailed content about specific products and services for customers close to making a purchase.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

SocialPilot

JANUARY 26, 2024

This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more. ” “Generate a LinkedIn post discussing a recent trend in [Industry]. Let’s get started! But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Animalz blog

DECEMBER 14, 2023

For example, data from product analytics, quotes from user interviews, and industry insights from competitive research. Spotify for podcasters is no different. Spotify’s fan study , aimed at podcast creators, shows how listeners consume podcasts. You can then use this thick dark syrup to make rum, porter, or gingerbread.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Oktopost

AUGUST 3, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. How B2B organizations are prioritizing social governance efforts, especially in regulated industries– and where Oktopost can help. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Meet Colin.

Social Media 84

Social Media Media Peer-to-peer Transparency 84

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Every year, the industry’s best and brightest share their perspectives to tell the online world what’s coming around the corner. “Look over here.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

MARCH 31, 2023

Industry and discipline outlets Regardless of their profession, people should stay abreast of the industry in which they work. Plenty of industry-specific outlets provide up-to-date news about trends and forces affecting industries. They typically have websites, newsletters, podcasts and webinars.

Work Management 91

Work Management Marketing Management Training Vendors 91

Oktopost

NOVEMBER 29, 2020

Whether you’re new to the podcast world or looking for your next podcast obsession when it comes to B2B marketing, we’re sure you’ll find it here. Our podcast channel, B2B Marketing Now , is geared toward marketing leaders who want to see their organization grow. Oktopost’s Top 3 Podcast Shows of 2020.

B2B Thought Leadership 71

B2B Thought Leadership Thought Leadership Youtube Transparency 71

Onalytica B2B

SEPTEMBER 21, 2017

Her 10+ years of work in the marketing industry has garnered multiple awards including a Forrester Groundswell Award. Crafts & hobbies are such a passion-driven industry, and therefore–perhaps surprisingly to outsiders–the audience is very digitally savvy. WHAT AREAS OF CONTENT MARKETING ARE YOU MOST PASSIONATE ABOUT?

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Zoominfo

OCTOBER 3, 2018

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. We’ve established that podcasts are great tools for professional development and workplace inspiration—and they help pass the time on your long commutes.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Resource Management Small Business Marketing 100

Oktopost

APRIL 18, 2022

Did you know that while podcasting seems new, it’s been around for nearly 40 years? Audio blogging”, the ancestor of podcasts, dates back to the 1980s. T oday, 28% of the US population regularly listen to podcasts—that’s 80 million people! B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Hinge Marketing

AUGUST 14, 2019

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%). Looking for a podcast specifically for engineers?

Work Management 104

Work Management Marketing Management Service Planning 104

Content Standard

MARCH 12, 2024

Narrow your focus to your brand’s specialized solution areas, then explore each area through the wide-ranging ways it impacts your audience. IBM, a pioneer in technology and computing solutions, channels its industry knowledge into targeted publications like Security Intelligence, surpassing competitors covering the field more broadly.

Media 97

Media Brand Identity Branding Storytelling 97

LeanData

MARCH 10, 2022

The Revenue Generator podcast is a personal project of mine, and it’s been a long, long time in the coming. The catalyst of the podcast comes from the errors of my own professional past and each episode serves as a vehicle for me – and hopefully you as well – to become a better revenue generator.

Ideal Customer Profiles 96

Ideal Customer Profiles Generation Demand Generation Agencies Class 96

Confessions of a B2B Marketer

SEPTEMBER 13, 2023

Metadata's website MetaMatch Gil's LinkedIn profile What The CEO Wants From Marketing & The Future Of MarTech with Metadata CEO Gil Allouche Check out our awesome sponsors Fame , they start and grow the world's most profitable B2B podcasts and Samurai Links a B2B link-building agency that is offering a complimentary comprehensive optimization report (..)

B2B 52

B2B Paid Search Agency Outreach B2B Sales 52

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. And in the podcast corner: 37% of Americans ages 12 and older listened to a podcast in the previous month.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. The ones who just post… anything and everything.

Social Media 123

Social Media Media B2B B2B Thought Leadership 123

Biznology

JANUARY 6, 2020

Valerie Bowling co-founded The Conference Forum to serve the pharmaceutical clinical-trials industry. With programs on such cutting-edge fields as immuno-oncology and “patients as partners,” she’s responsible not only for recruiting top-notch industry speakers, but also for driving attendance. Best interview I’ve ever had.

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. Market Research: Gain insights into market trends and emerging needs within your target industries.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Hubspot

MAY 11, 2021

And, we've provided free education through our blogs, YouTube, Academy, and podcasts to help. It's why we're excited to announce the launch of HubSpot's Podcast Network , a new audio destination that is home to six great shows that represent a wide range of business topics and backgrounds. Why a Podcast Network?

Hubspot 90

Hubspot Paid Search Agency Ethics Network Marketing 90

ConvertKit

JUNE 24, 2021

If you have a podcast, there are multiple options to turn your hobby into a business and your business into your full-time job. The trick is figuring out how to monetize a podcast in a way that makes sense for your business. So, if you’ve ever wondered how to make money with a podcast (and how much money is possible), read on.

Cost Per Thousand 105

Cost Per Thousand CPM Budget Programs Advertising Agencies 105

Hubspot

APRIL 7, 2023

Digital products can complement physical products — for example, an artist who sells ceramics can create an educational podcast about their practice. Online courses can span a wide range of topics: coding, cooking, finance, language learning, web design, and more. For example, Sur La Table offers a wide range of cooking courses.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Oktopost

MAY 20, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on the challenges confronting legal marketers and to keep up with the show everyone is talking about this year, subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , YouTube and Oktopost on LinkedIn.

Work Management 62

Work Management B2B Thought Leadership Marketing Management Advertising Agencies 62