Rethink Marketing podcast: Build Key Relationships with this B2B Podcast Strategy


In this Rethink Marketing podcast, learn how a B2B podcast can be a great way for building relationships with key people in your industry. Brand Marketing Content Marketing Marketing Strategy Podcast

The Future of Podcasting: Where Is It Going Next?

Single Grain

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. A Brief History of Podcasting.

Successful Podcasts' Share Seven Qualities


You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host. Podcasts Reach Weekend Listeners with Work-Related Content.

How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14


Podcasts are a great way to reach your target audience on a deeper, more engaging level, but you may be wondering how you can start your own B2B podcast in 2017. Why should you podcast? At first glance, it may be easy to say B2B podcasts are just a trendy content platform.

How B2B Marketing is Changing in 2018

at conferences; trade shows 8 Speaking opportunities 2 AdWords / paid search / PPC 6 Partner Marketing (6 responses) Partner marketing / partner webinars 4 Building relationships with industry groups. remaining eight reported trying a variety of programs: primarily industry media and trade.

Top 12 Podcasts for Professional Services Marketers

Hinge Marketing

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%).

Podcast Listeners Grow by 23 Percent … Does it Make Sense for your Marketing Strategy?


Podcasts aren’t anything new; in fact, they got their start as “audioblogging” in the 1980s and took hold again in the 2000s with the inception of devices such as iPods. What’s more, podcast listening grew by 23 percent between 2015 and 2016. 1 spot on the iTunes top podcast chart.

Rethink Marketing Podcast: Gain an Edge in the Manufacturing Industry with Marketing Automation


Peter Hoffman and Motion Solutions have gained a competitive advantage in the manufacturing industry by adopting marketing automation. Digital Marketing Strategies Manufacturing Marketing Automation

Will Podcasters Abandon Apple?


But the coverage overshadowed the introduction of something that would go on to become an important part of the Apple empire: a dedicated podcasting app called Podcasts. Listening to a podcast soon became its own activity, different from listening to a song.

Announcing the Talking Stack Podcast on Martech News

Customer Experience Matrix

Over the past several months, I’ve been conspiring with MarTech Advisor ’s Chitra Iyer and Amit Varshneya and industry expert Anand Thaker to produce a podcast devoted to martech news of the week. Why this podcast? Plus, I won’t hide the fact that doing the podcast is fun.

How Much Work Does It Really Take to Build a Popular Podcast?

Single Grain

So, you want your podcast to be the “Next Big Thing.” There are currently more than 750,000 podcasts out there, and that’s a lot of competition. In fact, my Growth Everywhere podcast has brought in some of our best clients at Single Grain. Podcasts are convenient, for one.

How to Be a Good Podcast Host: Tips and Tricks From Industry Veterans

Content Standard

Have you ever scrolled through your subscribed podcast shows, only to find that none of the new episodes appealed to you? Well, this happened to me recently: Sure, there were a handful of newly launched business podcasts, so I quickly downloaded a variety of episodes and hit play.

Learning to Love TOFU [Podcast]

Marketing Insider Group

Paul Albright, CEO and Co-Founder of Captora, was a recent guest on our B2B Nation podcast. The series explores a variety of marketing trends and challenges through conversations with industry leaders. The post Learning to Love TOFU [Podcast] appeared first on Marketing Insider Group.

Rethink Podcast #9 – 6 Entrepreneurship Lessons from a Portland Realtor


So, for this episode of the Rethink Podcast, we interviewed Tracey Hicks, a Portland, Ore., entrepreneur in the real estate industry. Know Your Industry. Podcast entrepreneur podcast rethink marketing podcastIf you ask Portland Realtor Tracey Hicks about her five-year goal, she’d say something along the lines of picturing herself on a beach somewhere, enjoying an adult beverage, and monitoring her business from her smartphone. Hicks is hard to label.

Why It’s Important to Start Podcasting for Your Business or Personal Brand

Modern Marketing

Podcasting has emerged as one of the most popular ways for brands to engage with their customers on a regular basis. With that in mind, here are four great reasons why it’s important to start podcasting for your business or personal brand. #1:

Delivering Episode 1: Welcome to a New Podcast from Litmus


A new podcast from Litmus? After an extended hiatus from The Email Design Podcast , we’re back with a new podcast called Delivering. Delivering is a podcast that moves beyond just industry news for designers and developers and looks at the email industry as a whole, from strategy and copywriting to design, development, tooling, trends, culture, and more. We’ll be releasing podcasts episodes every other week. Delivering Podcast Podcast

Podcast 004: Carl Richards – Creator of The Behavior Gap

FMG Suite

Do not skip this important conversation with this behavior expert and financial industry thought leader. Find out here in the Market in Motion Podcast for Financial Advisors , where we discuss the most important issues affecting financial advisors with the industry’s leading figures. The post Podcast 004: Carl Richards – Creator of The Behavior Gap appeared first on FMG Suite.

Podcast 002: Dave Christensen – Chief Product & Technology Officer at FMG Suite

FMG Suite

Listen to the latest episode of Market In Motion Podcast for Financial Advisors and discover valuable insight about: How the social media game has changed… and why advisors can’t rely on organic traffic to make social media work for them anymore.

Podcast 007: Robert Powell – Editor of Retirement Daily on TheStreet

FMG Suite

Robert Powell contributes regularly to TheStreet and USA TODAY, serves as editor of the Retirement Management Journal , and hosts the Exceptional Advisor podcast. Find out here in the Market in Motion Podcast for Financial Advisors , where we discuss the most important issues affecting financial advisors with the industry’s leading figures. The post Podcast 007: Robert Powell – Editor of Retirement Daily on TheStreet appeared first on FMG Suite.

5 best marketing podcasts (that won’t put you to sleep)


I don’t know about you, but even as a podcast lover, it’s pretty easy for one to put me straight to sleep—especially if the host just drones on and on about work stuff. There’s a little thing called “work-life balance” that I take pretty seriously, so for me to willingly listen to a marketing podcast outside of my day job is a big step. If you’re big on the numbers, this podcast is for you.

The Most Important Question to Ask Before Launching a Podcast

Content Marketing Institute

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. A great podcast requires performance talent.

Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer


A new product or service revolutionizes an industry overnight, and it becomes hard to imagine life before it. A rise in podcast content paired with advancements in technology. Here at HubSpot, we've been watching the world of podcasting grow and change. Trouble in Podcast-Land.

Industry Insider: Why ABM = B2B

HG Data

Even Seth Godin, author of 18 books and a New York Times best-seller, said in Episode 316 of the FlipMyFunnel podcast, “It’s very easy for us to think we live in this mass-market world, but we don’t. The post Industry Insider: Why ABM = B2B appeared first on HG Insights.

Add For Immediate Release to your podcast queue


A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast.

Rethink Podcast Episode #10 – What Risks Marketers Should Consider with the Internet of Things (IoT)


In this episode of the Rethink Podcast, we interview Rob Wiltbank, the CEO of Galois. But they do relate to the speed of adoption in an industry. And the decisions we make today will influence the correctness of these whole industries for decades to come.”. It gets really challenging to think about what’s OK and what’s not OK; and how an industry deals with its own risks outside of regulation because all the good new stuff has virtually no regulation,” Wiltbank said.

Podcast 006: James Pethokoukis – Economic Analyst and Columnist at the American Enterprise Institute

FMG Suite

If you’ve been paying attention to the news, and are curious how this will affect the financial markets moving forward, you need to tune in to our latest podcast episode. This podcast episode will give the insight you need to answer their questions confidently. Find out here in the Market in Motion Podcast for Financial Advisors , where we discuss the most important issues affecting financial advisors with the industry’s leading figures.

18 Quotes About Podcasting for Business Professionals


Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. Podcasting is great.

Podcast 001: Kirk Faulkner – Director of Marketing at FMG Suite

FMG Suite

Welcome to the first episode of the Market in Motion Podcast for Financial Advisors! Find out here in the Market in Motion Podcast for Financial Advisors , where we discuss the most important issues affecting financial advisors with the industry’s leading figures.

The Ultimate List of Marketing Podcasts


Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

Rethink Podcast #13: What It Means To Become An Advocate Marketer


In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Jill Rowley as they discuss what it means to be an advocate marketer. She got to know them at a human level, at a company level, and at that buyer’s industry level. To get the full measure, listen to the podcast. And thank you so much for joining us today on the podcast. Podcast advocate marketer podcast

10 Marketing Over Coffee Podcasts You Should Check Out

Marketing Insider Group

Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. As Chief Content Officer for MarketingProfs, Ann Handley is clearly one of the most respected leaders in the industry.

The Best B2B Podcasts for Digital Marketers


Podcasting is a massive hit in the B2B arena. Not only do these podcast hosts share detailed tips and tricks you can use right now, but they also give you B2B marketing insights from some of the biggest influencers and thought leaders in the world of B2B. Our Top 5 B2B Podcasts List.

How to Develop and Grow a Successful Podcast

Content Marketing Institute

Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. The podcast should not be first.

Delivering Episode 2: The Evolution of the Email Industry


In this episode of Delivering , host Jason Rodriguez digs into the history of the email industry—from the first spam message to recent mergers and acquisitions. See where we came from as an industry and, perhaps more importantly, hear about where we’re all going. Subscribe to Delivering on iTunes and Spotify , or in the podcast app of your choice. Where are we as an industry? But what do those changes mean for those of us in the industry?

Podcast 005: Greg Woodbury – VP of Business Development at FMG Suite

FMG Suite

Industry veteran discusses the benefits of digital marketing, and why advisors can’t afford to avoid it anymore. ? ? ?. The post Podcast 005: Greg Woodbury – VP of Business Development at FMG Suite appeared first on FMG Suite.

Ashley Stirrup, Talend CMO: Data Integration is the New Technology Marketing Game Changer [Podcast]

Crimson Marketing

Using real examples from industries as far flung as retail and healthcare, Ashley shows how data shared between every influencer in the supply chain results in optimized customer experiences, smarter technology marketing and better business results. Marketing Technology Podcasts

James Thomas, Allocadia CMO: What Marketing Metrics Matter the Most to Your Organization? [Podcast]

Crimson Marketing

The Evolution of Marketing: James predicts that the loss of control felt in the sales industry today will evaporate as CMOs become better at understanding the buyer’s journey, nurturing leads and using marketing technology to engage buyers and predict revenue performance.