Zoominfo

AUGUST 2, 2020

Fit data helps marketers score and segment prospects into personas suitable to be in your customer base. Job titles Industry Tech stacks Location. Accuracy: Generally speaking, the closer a vendor is to the data source — the more accurate the data will be. The vendor should be able (and willing) to provide specifics.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

SmartBug Media

APRIL 5, 2023

The term “buyer persona” has become more and more popular in the last few years. Many businesses have worked with their internal marketing team or with the help of an agency to develop their buyer personas. Why Are Buyer Personas? Why Are Buyer Personas? Why Are Buyer Personas So Important? Focus your time.

Buyer Personas 98

Buyer Personas Advertising Agencies Demographics Mobile Advertising 98

Tomorrow People

JANUARY 8, 2021

The stages of a typical GTM plan may look a little like this: Markets: What industries and sectors are optimal for your product? Customers: Who are your target personas? Some industries are naturally ‘techier’ than others. An industry may be more mature in certain regions and countries. How this is done: persona research.

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

BOP Design

FEBRUARY 22, 2022

For instance, in B2B companies, there are often a number of stakeholders that weigh in on the purchase decision when considering new vendors. The answer starts with your buyer personas. What Is a Buyer Persona? Not sure what a buyer persona is? If you’re a B2B marketer, you likely have more than one buyer persona.

Buyer Personas 109

Buyer Personas Marketing Websites B2B Ideal Customer Profiles 109

Martech

MARCH 28, 2024

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. There’s also the likelihood of consolidation in the AI space, as well as the continued introduction of tools designed specifically for industries like marketing.

Marketing AI 122

Marketing AI Work Management Marketing Management Examples 122

KoMarketing Associates

AUGUST 6, 2019

B2B buyer personas provide a foundation for accomplishing the research and development of effective online marketing campaigns designed to achieve strategic marketing objectives. What Are B2B Buyer Personas? For online marketers, buyer personas can provide direction in the channel-specific campaign development.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Cintell

JULY 3, 2018

But according to a recent report from TrustRadius , many vendors fall short in this arena. The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. Buyers Want the Full Picture in Making a Decision – and that’s where many vendors fall short.

Buy 172

Buy B2B Vendors Transparency 172

Marketing Insider Group

FEBRUARY 22, 2023

In a recent survey of buyers my MarketingCharts: 68% reported choosing a vendor because they understand their needs 62% because they produce higher-quality content And 59% because they demonstrate knowledge of the industry These are all either directly about content marketing or an impact of content marketing. A real lot.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Webbiquity

NOVEMBER 18, 2021

A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. Buyer Persona Role Changes. As a result, every business or sales person will need their own correctly identified ICP and buyer personas. What is a Trigger Event? Hiring Surges. News/Media Mentions.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

KoMarketing Associates

FEBRUARY 20, 2018

This document serves as the bedrock of the program, as it allows us to gather critical information pertaining to the client’s business and industry. Gather Buyer Personas and Data. We recently partnered with a client that shared a wealth of buyer persona insights with us. Decision Criteria. Barriers to Success. Success Factors.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Marketing Insider Group

SEPTEMBER 26, 2019

Moving onto Part 3 of my series, I’m back to reveal an inside look into custom buyer engagement behavior, focusing on the Manufacturing industry. Do you have a clear target persona? Industry: Automotive, Finance, Healthcare/Medical, Manufacturing, Retail and Consumer Goods, Utility/Energy. Or are you still building one?

Enterprise Management 195

Enterprise Management Ideal Customer Profiles Content Marketing Management 195

Webbiquity

NOVEMBER 9, 2021

The basic steps in crafting your UVP are: Define your ideal client profile (ICP) or buyer persona. Vendor directories and buyers guides are often produced by industry-specific publications, associations, and other organizations. Opportunities for your company executives to get quoted in industry publications are gold.

Ideal Customer Profiles 352

Ideal Customer Profiles Branding Brand Identity Differentiation 352

Zoominfo

AUGUST 22, 2022

Identify your different value propositions and personas, and use the content you create as a vehicle to deliver those key messages. Are they still learning about their problem, or are they deciding between vendors? They include: Employee headcount Annual revenue Industry B2B vs. B2C Location 2.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Salesforce Marketing Cloud

NOVEMBER 29, 2023

In channel sales, companies (here we’ll call them vendors) sell through intermediaries. Perhaps you want to break into a new vertical or industry. You’d want to find partners who have an existing reach in the market or industry you’re targeting. See how it works What is channel sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Heinz Marketing

FEBRUARY 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Physicians and their respective hospitals/clinics are focused on very personalized care for their patients.

Work Management 95

Work Management Marketing Management B2B Marketing B2B 95

Salesforce Marketing Cloud

DECEMBER 5, 2023

And now AI is in the public domain and in your industry. Define the desired end state by use case and persona. Pay attention to what others in your industry are creating and for whom. Should you build a data lake or look for a vendor? AI isn’t news to you or your IT team. What are your competitors doing?

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Salesforce Marketing Cloud

OCTOBER 31, 2023

Creating a buyer persona lets you target prospects with key messaging that emphasizes your product’s unique problem-solving value. Create your buyer persona Selling is about delivering value to your target buyer, and that often takes the form of a solution to a unique problem. Let’s run through how to do that in six steps.

Work Management 119

Work Management Marketing Management Marketing Strategy Marketing & Strategy 119

Content4Demand

JULY 7, 2021

Perhaps even more interesting, only 19% cited speaking with a vendor’s representative as a first step. Another 39% cite vendor websites. Not far behind is content that speaks directly to their needs and demonstrates industry knowledge (55%). Influencers are concerned with the timeliness of vendor responses.

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Tips for Engaging Buyers in the Awareness Stage Understand your ideal customer persona (ICP). For example, highlight your most popular services or industries.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

PureB2B

MAY 30, 2022

With the right vendor, you get a source of rich, detailed data without having to find it all on your own. Companies aren’t just going to sell you a jumbled list of clients, regardless of whether they fit your buyer persona or not. Substandard data vendors sell out-of-date and inaccurate data lists. Spammer’s Bane.

Buy 62

Buy B2B Ideal Customer Profiles Vendors 62

Heinz Marketing

MARCH 28, 2023

This includes but is not limited to Industry, company size by revenue, company size by the number of employees, geography, technologies used, etc. Buying signals could include recent funding, recent layoffs or hiring, current contracts with existing SaaS vendors expiring, etc. Next, audit everyone that is taking a free trial.

Ideal Customer Profiles 101

Ideal Customer Profiles Marketing Analytics Tools Business Validation 101

PureB2B

SEPTEMBER 16, 2020

So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time. Look at the company’s reach into your specific buyer persona. How, where, and why do I begin this research?

Vendors 110

Vendors Research Top of Funnel Tips 110

Binary Demand

FEBRUARY 23, 2024

32% note that targeted ads positively influence their view of vendors. Forrester’s 2022 Buyer Insights Essential Research reports encompass factors influencing business and vendor choices, interaction preferences, generational variances, and participation levels throughout the buyer’s journey phases.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Martech

MARCH 10, 2022

What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs. More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. Why use them?

Account Based Marketing 102

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 102

Marketing Interactions

SEPTEMBER 26, 2022

As the market shifts, much of what you thought was true about your buyer personas and ICPs may be different. A Few Reasons an Update to Buyer Personas is Wise. But an even bigger indication that your buyer personas may need a refresh is that Gartner also found that 67% of people involved in technology buying decisions are not in IT.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Zoominfo

AUGUST 7, 2018

In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. What is a buyer persona? On a basic level, a buyer persona is essentially a fictional representation of the person who is most likely to buy from your company—your ideal customer. Let’s get into it!

Buyer Personas 196

Buyer Personas Top of Funnel SEO Marketing & Strategy 196

Marketing Insider Group

FEBRUARY 1, 2021

To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. The B2B buyer’s journey can vary depending on your organization and industry. Use Third-Party Vendors. Source: Moz. Buyer intent is probably low.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. Developing Your Buyer Personas. That’s Product Marketing 101. Everything!

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

PureB2B

APRIL 26, 2022

B2B technology, like any industry vertical, comes with its own set of unique challenges. The stats below capture how buyers’ preferences in the B2B tech industry are evolving , and can help inform and improve your sales and marketing campaigns. 58% of businesses currently purchase technology from at least 7 different vendors.

Stats 62

Stats B2B Thought Leadership Campaigns B2B 62

ClickDimensions

MARCH 14, 2023

As an industry which relies heavily on in-person meet-ups, the effects of COVID-19 were significantly felt by manufacturing businesses as trade shows were cancelled and meetings postponed. Follow ups One tool which will be greatly appreciated by the manufacturing industry is automated follow ups.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

PureB2B

JUNE 23, 2022

The increase in remote and hybrid working has acted as a catalyst for the digital transformation that was already well underway, requiring B2B vendors to adapt how they communicate with their potential buyers. With this set of common annoyances, what exactly are today’s B2B buyers looking for from their vendors? Read on to find out.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

chiefmartech

FEBRUARY 3, 2020

So as I find myself contemplating what the decade ahead holds for the martech industry and profession, I thought I’d invite you into the conversation. The previous decade saw the rise of the marketing technologist and the birth of a $100+ billion marketing technology industry with over 7,000 solutions. Sign up and find out.

Webinar Metrics 131

Webinar Metrics Marketing Management Marketing Automation Services Privacy 131

NetLine

DECEMBER 10, 2020

Each effort to identify the “Person” in the buying committee left Marketers grasping at anything resembling buyer data, leading them to chase ghosts known as “Personas”. For years, Marketers have relied on these Persona-only solutions, compiled by cross-site and 3rd party cookies to fill in the information gaps.

Intent 111

Intent B2B Sales Work Management Marketing Management 111

SmartBug Media

MAY 30, 2023

You're likely to get a wide variety of conversion rate optimization statistics depending on your industry, traffic source, and a dozen other factors. Speak to your buyer personas. I learned a tough marketing lesson a few years ago when I was a vendor at an artisan craft fair that boasted 150,000 attendees over one weekend.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Salesforce Marketing Cloud

OCTOBER 31, 2023

Creating a buyer persona lets you target prospects with key messaging that emphasizes your product’s unique problem-solving value. Create your buyer persona Selling is about delivering value to your target buyer, and that often takes the form of a solution to a unique problem. Why is a go-to-market strategy important?

Work Management 72

Work Management Marketing Management Marketing Strategy Marketing & Strategy 72

Heinz Marketing

AUGUST 20, 2021

Can they segment their database into buyer persona groups? Do they have fields for and collect location data, job titles, industry, annual revenue, so on? How many are missing an email address, or company name, job title, phone number, industry, location, annual revenue, employee number, etc.?

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 120

Sword and the Script | B2B

JULY 20, 2021

The best place to start is by building buyer personas [ defined by the author here ] based on the types of people you’re hoping to reach. The buyer personas exercise helps you get into the minds of your buyers and understand their background, challenges, motivations and objections. Consideration of their options for fixing the issue.

Paid Search Agency 113

Paid Search Agency Paid Content B2B Marketing Companies 113