Optinmonster

DECEMBER 1, 2023

CMI’s 2023 content marketing study revealed that marketers struggle with measuring the success of their content. The content marketing industry is currently worth $400 billion. You don’t need to buy special equipment or conduct in-depth studies to write engaging posts. Blog Posts Let’s start with blog posts.

Webinar Metrics 82

Webinar Metrics Top of Funnel Marketing Budget Content 82

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. Their calculated risk paid off.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Hinge Marketing

JULY 6, 2022

There is still a place for in-person networking, but in most industries the spotlight has moved into the digital realm. In almost every professional services industry, LinkedIn is your best bet. How you might use them: Consider teaming up with a partner in a related industry that also serves your audience. Research Studies.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Marketing Insider Group

MAY 3, 2021

Most industries are in a state of content marketing saturation. In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Researchers evaluated 60 websites across 12 B2B industries. B2B content marketing can be complex, depending on the industry. The findings?

B2B Marketing 290

B2B Marketing Content Marketing B2B Thought Leadership Planning 290

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . When you share statistics, the prospect gets a better insight into your industry. Use reports and blogs to give them insights about the industry. You can also try collaborating with industry specialists and write guest posts for them. Interactive Content.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

B2B Marketing Directions

JANUARY 7, 2024

They can read blogs, white papers, and ebooks, watch videos, listen to podcasts, and attend webinars. Most research round-up posts include brief descriptions of two to four recent research studies, although I have occasionally used a post to discuss one particularly important study in more detail.

Marketing AI 70

Marketing AI Paper B2B Marketing Planning 70

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. It includes general topics related to your industry for customers in the early discovery stages, as well as more detailed content about specific products and services for customers close to making a purchase.

Marketing AI 122

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 122

ClearVoice

NOVEMBER 18, 2022

You can also repurpose each webinar into a series of blog posts, Medium posts, podcast episodes, YouTube videos, or shorter video snippets for social media. Podcasts are another great strategy to generate leads. According to the PodCast Index , there are over 4 million registered podcasts covering a variety of industries.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

ViewPoint

SEPTEMBER 28, 2018

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host. Podcasts Reach Weekend Listeners with Work-Related Content. for as little as $500 per episode.

Multi-Channel 159

Multi-Channel B2B Thought Leadership Top of Funnel Thought Leadership 159

Webbiquity

MARCH 17, 2023

To drive organic traffic to your website, focus on creating well-researched SEO content and sharing relatable case studies that benefit your customers. Additionally, become a trusted expert by fostering relationships with your audience through valuable webinars, podcasts, and videos.

Tactics 308

Tactics Sales Qualified Leads Generation Lead Scoring 308

Marketing Insider Group

MARCH 24, 2021

Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts. Don’t the words “case study” just conjure up a picture of a yawnfest? Dry, boring, and full of industry jargon. Now don’t get me wrong.

Brand Identity 357

Brand Identity Branding Advertising Agencies Content 357

ClearVoice

JULY 17, 2023

That’s the kind of information businesses in the fintech industry must convey to their target audiences. These can come in the form of: Blog posts White papers eBooks Videos Podcasts Interactive content By consistently publishing helpful and engaging content, fintech companies can position themselves as industry thought leaders.

Work Management 94

Work Management Marketing Management Content Marketing Peer-to-peer 94

ViewPoint

JULY 26, 2018

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. A few podcasters use almost every tactic listed here.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Launch Marketing

OCTOBER 20, 2021

When it comes to B2B thought leadership, it is essential to understand what content pieces are more effective than others in conveying industry and topic expertise. White papers: Similar to a research report, white papers are a complete guide to a complex topic or focus area. The great thing about podcasts?

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. It’s the industry influencers who find and promote your content.

Startups 339

Startups B2B Marketing Buyer Personas Advertising Agencies 339

Content4Demand

APRIL 9, 2020

Take a Virtual Trip with Your B2B Buyers The freshly minted 2020 Content Preferences Study from Demand Gen Report offers a view into the trends among B2B buyers about the content they rely on when making a purchase. Image from the 2020 Content Preferences Study. Now’s the time for 60-minute webinars and 2,000-word white papers.

Peer-to-peer 118

Peer-to-peer B2B Marketing B2B Planning 118

Full Circle Insights

MAY 3, 2022

By using intent data when available and accessing profile data such as location, industry, subindustry, business size, technology use, etc., All Case Studies Datasheets Infographics Podcasts Videos Webinars White Papers. Top 5 Reports Your CEO Wants From Marketing White Papers. Tessian Case Study Case Studies.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Top of Funnel 52

Content4Demand

SEPTEMBER 11, 2020

The 2020 Content Preferences Study published by Demand Gen Report found that over the prior 12 months, 43% of B2B buyers increased their preference for content from industry influencers. The report shows they’re sharing video, white papers, research reports, blog posts and E-books most often. Mid-Funnel Roles for Influencers.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Peer-to-peer Webinar Metrics 100

SmartBug Media

MAY 8, 2023

Remember: Video content is crucial in any industry, so get out there with punchy, captioned videos to gain attention for your brand. It’s easy to overlook the importance of blogging, especially with videos and podcasts taking center stage over the last few years. Can you get the message across in a minute?

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Content4Demand

MAY 27, 2021

Nothing validates the value of your product or service quite like a study that shows your prospects what their industry peers are thinking. Historically, research studies have been complicated and expensive. We’ve helped clients like BluJay Solutions create compelling content with industry-leading research.

Paid Search Agency 104

Paid Search Agency Customer Surveys Marketing Report B2B Marketing 104

Scoop.it

FEBRUARY 22, 2024

You can share articles, case studies, and insights to position yourself as an industry expert. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. And remember the almighty case study. And don’t just keep case studies hidden. Webinars make learning interactive.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). That might include watching your product videos, reading blog posts or listening to your podcast. Middle: Here, the prospect downloads a white paper or signs up for a webinar. Let’s start with that dream customer. Thank you, Marketing ).

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Contently

MAY 22, 2018

According to a 2017 study from Arkadium , which helps brands create interactive content, 78 percent of respondents prefer text to incorporate multimedia components. If you invest in quality, listeners who find your podcast on iTunes or see your infographic on Reddit will seek out your company to find more. Infographics. Event content.

Paid Search Agency 167

Paid Search Agency Word of Mouth Content Storytelling 167

Webbiquity

JUNE 12, 2019

Share a case study along with a testimonial from a customer who has actually experienced the benefits of that 15%. Engage your audience with white papers, podcasts, videos, graphics, even question and answer sessions. For example, it’s great if your company can save customers 15% on average on their computer maintenance costs.

Top of Funnel 233

Top of Funnel B2B Thought Leadership Thought Leadership B2B 233

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. This Executive Summary is offered for free in our resource library, while the full industry-specific research reports are available for purchase. White Papers/Executive Guides . Industry Newsletters.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

KoMarketing Associates

JULY 6, 2017

We’ve compiled some of the best assets in content marketing: everything from white papers, educational videos, and podcasts to other written content. White Papers and E-Books. White papers and e-books are generally 5-75 pages long and expand greatly on one specific topic. Content Marketing in Specific Industries.

Resources 124

Resources Top of Funnel Content Paper 124

KoMarketing Associates

APRIL 7, 2021

This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. And here’s what the Content Marketing Institute’s study turned up: “One interesting finding is that the percentage using storytelling/evoking emotion increased significantly this year.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Hinge Marketing

MARCH 6, 2023

Guides and White Papers. Guides and white papers are generally longer pieces, often running from 10-25 pages in length. Blog posts and articles tend to be shorter than guides or white papers and therefore easier to produce. Interacting on podcasts is also a great way to develop your relationships with other thought leaders.

B2B Thought Leadership 123

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 123

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Glossaries of industry terms, directories and how-to guides. Webcasts and podcasts — Send a link in emails.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Launch Marketing

JANUARY 25, 2023

Here are key categories of content to consider in the mix: Ungated Content: Content that is accessible to anyone at any time without restrictions (blogs, infographics, podcasts and short videos are examples of this type of content). Ensure that they are as in-depth and accurate as possible as they are representations of who your buyers are.

Effectiveness 117

Effectiveness Planning Tips Buyer Personas 117

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Marketing Insider Group

DECEMBER 3, 2020

Instead of only being able to break down audience content consumption by Job Area, this update now allows you to analyze audiences by Industry , too. Before we can rip open the wrapping paper, we have to position it under the tree just so. Company Sub-Industry. Food Industry report from FTI Consulting, Inc., But if U.S.

Analysis 229

Analysis Budget Programs B2B Work Management 229

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Tune in to her podcasts of established leaders’ interviews.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

seo.co

MARCH 21, 2022

Or you can share infographics and longform content like case studies, white papers, and ebooks. Podcasting is a rapidly growing phenomenon. Right now, there are over 120 million podcast listeners in the US. Part of the reason for the dramatic rise of podcasts in recent years is how convenient they are.

Paid Search Agency 116

Paid Search Agency Companies Media Content 116

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) That might include watching your product videos, reading blog posts, or listening to your podcast. Middle: Here, the prospect downloads a white paper or signs up for a webinar. Let’s start with that dream customer. Thank you, Marketing ).

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

BOP Design

JULY 22, 2020

Are you looking to create a 10-page white paper that you can gate on your site? Do you want to have a series of client case studies for every niche industry you serve? This approach works best when your company has either a specific industry niche or a shortlist of services. Have a great video interview with a client?

Planning 91

Planning Efficiency Marketing Plans B2B Marketing 91