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Let's talk ABM: 6 ways to build buyer experiences with ABM

Strategic-IC

So there's so many people who are doing all the research online now. Simply harnessing the data won’t be enough to set you apart in competitive industries. Every experience is P2P Contrary to popular belief, B2B doesn’t have to be boring. It’s no longer B2B or B2C; it’s P2P: People-to-People marketing.

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Interview with Mark Schaefer

Onalytica B2B

In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. Tom Webster is VP of research for Edison Research. WHAT ARE GOING TO BE THE KEY DEVELOPMENTS IN THE INDUSTRY IN THE NEXT 12 MONTHS? This is going to have to change. A third theme is empowerment. His new book is amazing.

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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

The other day, I found out that a client of mine had saved no less than 3,000 editorial articles relevant to his industry in an Evernote file, thinking he could “do something with them someday.” As a business, a more researched and analytical rebuttal may garner more of the right type of attention.

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MindTickle Embraces Account Engagement and Creates Personalized Stage-Based Experiences with 6sense

6sense

The MindTickle marketing team aligned their priorities across the customer lifecycle by using 6sense to tap into keyword research, to better understand the market’s interest in their solutions and tailor their messaging accordingly. We live in a P2P world. Personalizing cuts through the clutter. Gated content is dead.

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How Can Marketers Benefit from a VPN

Martech Advisor

Moreover, it enables you to differentiate your service or product from other businesses in the same industry. Though you're not stealing the marketing strategies of your competitors, your research must go unnoticed. Knowing your competitors helps you analyze their strengths and weaknesses and determine your competitive advantage.

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The Evolution of B2B Marketing—Brain to Brain

LEADership

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. The human brain is a fascinating world that “explorers”, scientists and psychologists have been researching for centuries. Interesting evolutionary spin on B2B marketing!

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Vertical SaaS: The Future of SaaS Is in Niche Industries

Single Grain

The SaaS industry is growing rapidly: Between 2019 and 2023, the global SaaS market is forecast to be worth a staggering $60.36 When SaaS started, vendors focused on providing solutions that covered various industries (also known as horizontal SaaS ). Let’s discuss the advantages for each of these SaaS industries.

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