KoMarketing Associates

AUGUST 25, 2021

Despite the challenges that often come with paid search, new research indicates that marketers are still willing to work with this tactic in order to reap the potential benefits. On the other end of the spectrum, organic search is not yielding ideal results for marketers. year-over-year, despite a 19% drop in click growth.

Cost Per Click 284

Cost Per Click Search Marketing Marketing Report Organization 284

KoMarketing Associates

NOVEMBER 24, 2020

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. Overall, phones and tablets combined to generate 64% of Google organic search visits to brand sites in Q3. The Impact of the Pandemic on Marketers.

Organization 256

Organization Trends Gartner Mobile Marketing 256

Marketing Insider Group

FEBRUARY 24, 2021

But is your industry saturated? In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. The shift to research online by buyers also fueled the boon. Quick Takeaways.

Lead Ranking 295

Lead Ranking Lead Scoring CMS Development Content Marketing 295

KoMarketing Associates

APRIL 6, 2022

As B2B marketers look to improve upon the way they connect with customers and prospects, new research suggests that personalization is critical to delivering a positive experience. Although omnichannel marketing has demonstrated many benefits, previous research suggests that not all B2B marketers have adopted this type of strategy just yet.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

Marketing Insider Group

DECEMBER 21, 2020

B2B organizations are breaking unhealthy habits and updating their approach as they adapt to shifting buyer expectations and behavior. You can put your organization on the right path by leaning into high-quality content, interactions, and experiences across multiple platforms with our 13-point checklist. this year as well. Makes sense.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

Webbiquity

JULY 14, 2020

Studies early in the pandemic showed the tech sector (along with healthcare) holding up better than most industries in this coronavirus-induced economic slowdown. And how has the tech industry responded to COVID-driven changes? The latest research from TrustRadius answers reveals some interesting insights.

Research 332

Research Paid Search Agency Case Studies Planning 332

Webbiquity

MAY 17, 2022

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. It will continue to play a bigger role in industries of all kinds, including many B2B segments. This new future means B2B organizations must work harder to adapt and thrive.

Organization 305

Organization B2B B2B Sales Training 305

KoMarketing Associates

AUGUST 10, 2021

However, new research suggests that many are under utilizing social media. However, 46% still claim that their organization only views social media marketing data strictly as a marketing resource. Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

Marketing Insider Group

AUGUST 18, 2020

It used to be easier to increase your website’s organic traffic, back when search engine optimization (SEO) was simply a set of rules you had to follow. Thankfully, if you follow some best practices, you can greatly improve your website’s organic traffic and work towards a higher ranking on Google. Well, you know what?

Traffic 335

Traffic Organization SEO Tips 335

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. Your organization can benefit from using thought leadership, including boosting traffic and lead generation efforts. Thought leadership can span across almost any industry, and companies big and small.

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

KoMarketing Associates

SEPTEMBER 28, 2021

As companies continue to reap the benefits of digital marketing, new research suggests that they are investing more in this area to improve their overall performance. Some organizations are turning to automation to continue benefiting from digital marketing, but previous research indicates that it will not come without obstacles.

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

Webbiquity

JULY 11, 2023

Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach. That’s when you know you’ve hit the bullseye.

Marketing Management 191

Marketing Management B2B Marketing Planning B2B 191

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? Source ) Generative AI (GenAI) tools offer a helping hand, but creating industrial content that resonates with your technical audience needs human expertise. You are not alone, 62% of manufacturing content marketers struggle with the same problem.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. What we need is an ‘operating system’ to help our go-to-market organizations better operationalize go-to-market around customer lifecycles.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. Even well-known local mainstays can benefit from content marketing.

Paid Search Agency 332

Paid Search Agency Content Marketing Planning Advertising Agencies 332

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Biznology

MARCH 1, 2021

Internal communications start with the leadership team and the focus with which they run the organization. With more than two decades of communications experience, she has a passion for creating and executing new ideas to drive employee engagement at organizations both great and small. Key Takeaways: Experience. Common Mistakes.

Organization 156

Organization Work Management Internet Marketing Marketing Management 156

The Marketing Blender

APRIL 17, 2024

From mining and transportation to construction and manufacturing industries, industrial companies have high-ticket sales and LONG sales cycles with many stakeholders. Consider this: your sales team may be unable to make much progress in the “bust” times that impact your customers’ ability to buy industrial products.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Industry Reports.

Work Management 102

Work Management Marketing Management Research Organization 102

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Industry events are less impactful for Millennial and Gen Z buyers, though this may change over time, especially post-pandemic. And 27% are unsure of the outlook for their organizations. Yet this remains a significant disconnect.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Brightedge

APRIL 3, 2024

As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine models. That is why we have released some exciting new research on Perplexity AI today.

Research 64

Research Guidelines Communities Search Marketing 64

Tiecas

MARCH 2, 2024

Read on to discover how generative AI for industrial SEO can be a powerful solution. According to a Semrush research study of more than 600,000 searches, as many as 57% of users on mobile and 53% on desktop don’t click an organic or paid result. AI’s presence is felt not just in industrial SEO and content marketing.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Marketing Insider Group

AUGUST 13, 2020

We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. To achieve high organic rankings, you must commit to content marketing and writing customer-centric content. It may seem impossible to gain traction through organic ranking with so much competition.

Traffic 294

Traffic Cost Per Click Organization Lead Scoring 294

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Kaon

FEBRUARY 28, 2019

Industry 4.0 “Industry 4.0 It will take time for Industry 4.0 to become reality throughout the organization. However, as marketers, you need to assess your current digital infrastructure and how it will need to evolve to support a digital enterprise,” writes Red Javelin in their blog post, Industry 4.0

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Webbiquity

MARCH 21, 2021

It’s highly targeted, so as long as businesses conduct extensive keyword research and integrate their strategy with SEO , they can see great results. But who is making the greatest use of PPC ads, and which industries can benefit from them the most? Here are three industries taking particular advantage of PPC ads right now.

PPC 154

PPC Paid Search Agency Ads High Quality Lead 154

Tiecas

OCTOBER 2, 2023

As someone who has been creating industrial content and blog posts for engineers and industrial professionals for many years, I understand the difficulties and the importance of creating high-quality content that is informative, engaging, and easy to understand. Industrial content creation: what sets it apart?

Content 52

Content Marketing Agencies 1 Paid Search Agency High Quality Lead 52

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 99

Research Case Studies Case Study Skype 99

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. This study also saw the addition of industry-specific versions of the report, such as this one. Cross Industry Comparisons Included.

Consulting 157

Consulting Research Work Management Marketing Management 157

Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And there are several reasons why original content research will improve your message, your marketing, and even your business bottom line.

Relevance 194

Relevance Research Opinions Content 194

Outgrow

APRIL 17, 2024

About our guest: Yue Wang , Head of Advanced Network Research at Samsung Electronics, is a trailblazing leader in 6G innovation. Leading a dynamic team, she drives research in network architecture and AI-native networks, earning recognition such as the ‘Chinese Women of the Year – Technology’ Award. Yue Wang : Yeah.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

Only B2B

DECEMBER 10, 2020

We will learn more about content marketing strategies in our next blog, till then let’s know about Content marketing and how useful it is to the B2B industry. . When people research on the web they think they are ‘JUST RESEARCHING’ but they are getting influenced to buy our product. What Is Content Marketing? .

B2B Marketing 133

B2B Marketing Content Marketing B2B Marketing Management 133

seo.co

SEPTEMBER 13, 2021

There’s less space online for ads than organic listings, so an effective SEO strategy gives you more real estate coverage. However, more organic reach doesn’t always mean that it’s quality. Since your rankings rise organically , it seems that your content is high-quality and liked by audiences. Pay-Per-Click Marketing.

Paid Content 121

Paid Content Organization Campaigns PPC 121