Scoop.it

JANUARY 10, 2023

Or maybe you’ve already invested months into your email newsletters , only to see your hard work go to waste because no one reads beyond the first paragraph. Some of the most successful newsletters are those that curate the best content from around the web and package it in a way that’s easy for their readers to consume.

Curation 78

Curation Newsletter Content Deliverability 78

Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Understanding Your Market with Secondary Research.

Research 160

Research Process Training Customer Surveys 160

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Scoop.it

MAY 19, 2022

While there are many ways you can use email for marketing, sales, and support, today we are going to focus on the newsletter format, and why it matters for SMBs. No matter the industry you’re in, email is one of the most cost-effective marketing tactics. Define the Goals of Your Newsletter. Make it Easy for People to Opt In.

Newsletter 87

Newsletter Opt-out Opt-in Business 87

Martech

MARCH 8, 2022

Figures from omnichannel data-driven creative platform CreativeX suggest the advertising industry has little to celebrate about the representation of women in ad creative this International Women’s Day. The research was based on automated analysis of around 3,400 ads featuring over 6,400 characters (deployed 2021 and 2022 in the U.S.).

Features 88

Features Research Ads Advertising Agencies 88

KoMarketing Associates

JULY 17, 2019

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. Interestingly, content such as case studies (28 percent) and industry newsletters (24 percent) were at the bottom of the list.

Peer-to-peer 120

Peer-to-peer Purchase Research B2B 120

Scoop.it

OCTOBER 27, 2022

From topic research to consumer behavior analysis to outlining, drafting, and editing, there’s a lot of work to do. Let’s take a closer look at why content curation is essential for service-based industries. Why is content curation important for service-based industries? But here’s the deal with content creation.

Curation 86

Curation Work Management Marketing Management Service 86

B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.)

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73

Marketing Insider Group

JULY 3, 2023

Exploding Topics Of course, you’ll want to dig deeper and quickly locate current trending topics that relate to your industry. A plus side to Exploding Topics is that it uses human researchers to analyze the data and weed out irrelevant topics as well as discover meta trends. Image Source 2. Image Source 3.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

Research 68

Research Startups Comparison Storytelling 68

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for – i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

Savanta

AUGUST 9, 2017

That can be a goldmine for competitor research, sometimes detailing turnover, profit, number of employees, sources of sales and more. Sign up for their newsletters so they unintentionally keep you posted. Most B2B industries have regular trade events. So there we have it, eight free sources when conducting competitor research.

Research 120

Research B2B Eye-Tracking B2B Sales 120

Savanta

AUGUST 9, 2017

That can be a goldmine for competitor research, sometimes detailing turnover, profit, number of employees, sources of sales and more. Sign up for their newsletters so they unintentionally keep you posted. Most B2B industries have regular trade events. So there we have it, eight free sources when conducting competitor research.

Research 120

Research B2B Eye-Tracking B2B Sales 120

Scoop.it

MARCH 5, 2020

Building an executive-focused newsletter that is: Simple. The features of an effective newsletter for executives. There’s certainly no shortage of advice when it comes to newsletter best practices. There’s certainly no shortage of advice when it comes to newsletter best practices. Instantly impactful.

Newsletter 64

Newsletter Ad Building Enterprise Management Click Rate 64

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Industry Reports.

Work Management 102

Work Management Marketing Management Research Organization 102

Martech

APRIL 23, 2024

No matter what is happening in the larger industry you operate in, your company might be going gangbusters. After your company invests in marketing technology, you might think your research into such solutions is over. Have you done your research? Have you outgrown your current solution?

Enterprise Management 73

Enterprise Management Work Management Marketing Management Vendors 73

Contify

JUNE 25, 2020

Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help market research firms deliver their research and insights to their clients through Contify’s Market and Competitive Intelligence Platform.

Enterprise Management 78

Enterprise Management Advertising Agencies Research Marketing Management 78

Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. He has covered everything from local politics to architecture and engineering, food service and franchise ownership, and the sports industry. Cory Sekine-Pettite: From a writer’s perspective, there might be fewer opportunities.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Marketing Insider Group

JANUARY 16, 2023

Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too. Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. Image Source: Precedence Research. Quick Takeaways. Image Source: CommerceNext.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

KoMarketing Associates

SEPTEMBER 13, 2022

As a result, new research suggests that they will be turning to artificial intelligence (AI) in the coming months. About 36% said that it could be useful for email retargeting, and the same percentage stated that it could help craft personalized newsletters. Identifying Signs of Email Marketing Success. from last year.

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

Hubspot

NOVEMBER 12, 2019

isn't an exact science, there are some key findings we've discovered through heavy research, and those times listed above are right in line with what we found. It’s a way to send customers unique offers — such as product sales or newsletters updates — with information your reader can’t get anywhere else. How do you measure up?

Research 101

Research CTR Best Practices Open Rate 101

Trade Press Services Newsletter

JUNE 1, 2023

Sign up for email newsletters, mailing lists, blogs and news alerts. When you take these steps, you’ll get the inside scoop on new features, product updates and other industry news that can provide valuable insights about what they’re doing and what they’re about to do.

Analysis 130

Analysis Comparison Keywords Case Study 130

Marketing Insider Group

FEBRUARY 20, 2023

Whether they want a free download or register for your newsletter, leads are more likely to become customers. Then, drive more traffic to these posts by sharing on social media, sending in email newsletters, or updating as needed. Share original research. When prospects share their contact information, they become leads.

Conversion Rate 301

Conversion Rate Conversion Content Traffic 301

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. After realizing their content marketing strategy lacked regularity and data-based research, Oberer partnered with Marketing Insider Group to develop a plan that promised results. Not convinced? We have proof!

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Marketing Insider Group

JANUARY 2, 2024

With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement. in organic social media referrals, painting a picture of a broader downturn across various industries​​. It’s simple.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

MKT1

MARCH 14, 2024

If you are interested in sponsoring our newsletter, email us at sponsorships@mkt1.co Positional goes end-to-end with tools for keyword research, content optimization, and analytics, allowing you to optimize your channel for results — not vanity metrics. Why MKT1 recommends Positional: Founders Nate & Matt get it.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Salesforce Marketing Cloud

DECEMBER 8, 2023

In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. Make sure to properly address your emails, and take steps to ensure that they don’t bounce back or wind up in spam filters by researching what is best for your industry. Let’s dig in.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. This newsletter is great for thinking ahead about ways to innovate and grow in the digital space. Check them out to add some new resources to your list!

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Sword and the Script | B2B

NOVEMBER 28, 2023

The other day I logged into my email marketing tool to check on the performance of my last newsletter – 35% open rate and about 4% click-through rate (CTR). That’s better than the industry averages – ~20% open rate and ~2% CTR – but then I noticed the numbers on the previous send – and it has a 64% open rate and 20% CTR.

Open Rate 78

Open Rate CTR PR Click Rate 78

Outgrow

APRIL 23, 2020

Interactive Content Ideas For The Art Industry. Like any other industry doing business in the online space, the multi-billion-dollar Art industry should leverage interactive ways to communicate with their customers. This blog is all about Interactive Content ideas for the Art Industry. The Awareness Stage.

Top of Funnel 59

Top of Funnel Outgrow Content Lead Scoring 59

Content Marketing Institute

NOVEMBER 1, 2017

Action item: CMI research has consistently shown that a documented content marketing strategy is one of the most important keys to content marketing success. If it’s a monthly e-newsletter , get it scheduled. Indeed, CMI research shows this is a challenging area for content marketers across all industries.

Research 101

Research Planning Marketing Budget Creation Content Marketing 101

Animalz blog

MARCH 21, 2024

They layer on newsletter, social, and community tactics to build lasting connections with their readers. SparkToro’s Audience Research Newsletter is a great example of audience building. A fast-moving industry like crypto or marketing may demand a higher share of topical content.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Litmus

SEPTEMBER 29, 2023

So grab your coffee (or caffeinated beverage of choice) and sip on the biggest headlines shaping the email industry. While marketers are most interested in organic social media to reach their target audiences, research shows that consumers prefer to communicate with brands via email. This isn’t your ordinary email newsletter.

Marketing AI 80

Marketing AI Email Marketing Phishing Ideal Customer Profiles 80

Heinz Marketing

JUNE 27, 2023

Historically, it had been quite good for a long time with above industry average open and click rates. I researched everything email optimization, read blogs and articles, watched webinars, and spoke to experts over the course of months. I had learned so much from the research, but what good was it doing?

Deliverability 95

Deliverability Email Marketing Optimization Work Management 95

Trade Press Services

FEBRUARY 19, 2024

As publication experts who support immigrating and non-immigrating experts across all industries, we understand what it takes to effectively establish credibility, visibility, and reputability in any marketplace. Press releases are a valuable medium for sharing news related to research or scholarly contributions.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Hinge Marketing

JUNE 14, 2021

For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Download Hinge’s Research as Content Guide and learn how to rise above the noise with research-based content. Research/Survey Reports . Industry Newsletters.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144