Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 144

Social Media Research Social Marketing Media 144

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? A partner will take that content, and send it across their network to promote engagement over a set amount of time. Initially, internal content syndication may be self-sufficient, but as the brand grows, you should start looking at partner networks. Research Recommendations.

Vendors 110

Vendors Research Top of Funnel Tips 110

Zoominfo

OCTOBER 10, 2023

As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets. Leveraging our Contributory Network Our contributory network has long played a role in buttressing our data foundation.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

Mereo

MARCH 28, 2024

In fact, industry data is showing that in many issues leaders faced last year, the lack of (or too many) value-based relationships between buyers and sellers contributed to the problem. It would be best to have a network of current clients available to speak with your prospects. Connect your prospects to current clients.

Research 41

Research Gartner Forrester Case Studies 41

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. Top Research Tools for B2B Sales Reps 1.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% This would make the industry worth $18.7 Marketing efforts have helped the industry reach new clients and better understand the needs of its audience. Guest post by Brit Tucker. billion by 2027.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

KoMarketing Associates

JUNE 7, 2022

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular. Instagram followed behind in third place, with 19% of B2B marketers naming it their most important social networking platform.

Social Media 251

Social Media Facebook Peer-to-peer B2B Marketing 251

Biznology

JANUARY 22, 2018

But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. Their researchers create some of their patents. Resources: Use brainstorming, Google , or another source like an industry association.

Lead Scoring 360

Lead Scoring Lead Ranking Intent Leads 360

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Industry Reports.

Work Management 102

Work Management Marketing Management Research Organization 102

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. Reddit is more than just a social networking site. The platform offers a unique and untapped goldmine of market research. This is beneficial for research as it encourages more open-ended discussion.

Research 100

Research Peer-to-peer Marketing Automation Services User-Generated Content 100

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

KoMarketing Associates

JANUARY 18, 2023

Although marketers have seen the potential of leveraging social media, new research indicates that they are aware of users’ eroding trust in these platforms. In turn, this will affect how much of their budget they invest in certain social media networks. Wavering Confidence in Social Media Marketing ROI.

Social Media 214

Social Media Trust Marketing Marketing Report Social Marketing 214

Brightedge

JUNE 3, 2020

In this installment of our series on SEO now for the B2B tech industry, we’ll look at how B2B tech companies are handling the transition to online operations. In our research, we found that B2B tech companies are currently either rebounding or stabilizing, depending on which category they fall under.

Research 80

Research SEO B2B Long Tail Marketing 80

Hubspot

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The 18 Best Places to Research Buyers Before Sales Conversations. Either way, that deal is probably going nowhere.

Research 88

Research Marketing Automation Services Tips Best Practices 88

Vision Edge Marketing

DECEMBER 5, 2023

For example, in the smartphone industry, app developers, device manufacturers, operating system providers, and telecom companies form a complex ecosystem where their success is interlinked. This step often requires conducting research and collecting data. Consider both direct and indirect competitors to get a holistic view.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Inbox Insight

JULY 28, 2020

Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. Our latest survey taps into the Insights for Professionals (IFP) network of IT decision makers for insights into what makes IT buyers tick.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? A partner will take that content, and send it across their network to promote engagement over a set amount of time. Initially, internal content syndication may be self-sufficient, but as the brand grows, you should start looking at partner networks. Research Recommendations.

Vendors 62

Vendors Research Top of Funnel Tips 62

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? A partner will take that content, and send it across their network to promote engagement over a set amount of time. Initially, internal content syndication may be self-sufficient, but as the brand grows, you should start looking at partner networks. Research Recommendations.

Vendors 62

Vendors Research Top of Funnel Tips 62

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

ANNUITAS

OCTOBER 11, 2023

This methodology, together with the combined expertise of the ANNUITAS team and its diverse client network, is now available via a subscription-based, annual program – the ANNUITAS GTM Advisory Service – which launches this week. No other research and consulting firm has our unique base of insight and experience.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Stevens & Tate

JANUARY 9, 2020

When it comes to market research strategies, the more you know about your target audience, the more effective they will be. The biggest mistake you can make is assuming you know who your audience is and that you understand what their needs are without doing the proper market research. Send Out Customer Surveys.

Research 83

Research Marketing Strategy Marketing & Strategy Focus Group 83

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

Marketing Insider Group

MAY 23, 2021

The platform should have a directory of users facilitating networking between attendees, speakers, and exhibitors. It should also have features for networking between attendees such as: A public discussion forum. Research event topics that will resonate more with your target audiences. Meeting scheduling. 1:1 video chats.

Tips 307

Tips FAQ Work Management Paid Search Agency 307

Biznology

MAY 16, 2016

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Niche keywords that pertain to your industry can help you pull in more prospects with content in front of the right target audience.

Keywords 133

Keywords Research SEO Adwords 133

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

Webbiquity

JUNE 20, 2023

In short, these videos simplify complex ideas and translate industry jargon into plain, straightforward language. Webinars and similar virtual events provide a platform for you to share insights, industry knowledge, customer stories, and expertise. Researching video marketing data to know where to host your short-form videos (i.e.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Martech

FEBRUARY 28, 2024

Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. What does that research look like? Because 87% of shoppers use smartphones to research a product in-store (price comparisons, customer reviews, etc.), That’s a simple fact among retailers.

Trust Marketing 104

Trust Marketing Loyalty Ad Building Planning 104

CoSchedule

JUNE 29, 2022

LinkedIn differs from other social networking sites as its most prominent use is for professional networking, industry-related conversations, and career-building. According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on LinkedIn.

Linkedin 52

Linkedin Analysis Research Best Practices 52

Martech

MARCH 21, 2024

And it might just be that alternative data , a type of big data that ironically went mainstream for the finance industry, might also be a gamechanger for digital advertising. The ability of machine learning to parse through alternative data and deliver valuable insights could be a game changer in the advertising industry.

Advertising Agencies 110

Advertising Agencies Advertisements Advertising Work Management 110

Martech

JANUARY 9, 2024

Research data before the event Digital events are a great way to engage existing customers and build a sense of community in your industry. During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event.

Optimization 107

Optimization Ideal Customer Profiles Customer Surveys Communities 107

Martech

APRIL 2, 2024

Ogilvy recently conducted research on B2B influencers and found that an impressive 75% of B2B marketers are actively using B2B influencer marketing. This research shows that B2B influencer marketing can’t be dismissed as a passing trend. Like other social media sites, LinkedIn attracts professionals from various industries.

B2B Marketing 120

B2B Marketing B2B Planning B2B Thought Leadership 120

B2B Marketing Directions

FEBRUARY 13, 2022

(One of my objectives for the monthly Research Round-Up post is to share research reports and other research-related materials that may be under the radar screens of many B2B marketers. Our February Research Round-Up fits that description nicely.

Buy 52

Buy Research Personalization Work Management 52

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. As a result, social media networks are constantly changing to keep up with the emerging preferences of their growing user base.

Social Media 102

Social Media Work Management Marketing Management Media 102

Convince & Convert

MAY 17, 2016

Facebook (and its sister network, Instagram) are beginning to dominate how social marketers spend their paid amplification budgets. As we know, paid amplification of social media is more important than ever in this era of disappearing organic reach. Instagram is third, right behind Twitter.

Social Media 112

Social Media Budget Programs Facebook Research 112

Oktopost

SEPTEMBER 4, 2019

We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . Feed a website address to BuiltWith, and it can tell you about the framework, widgets, hosting, scripting, shopping cart software, content delivery and advertising networks, and more. Price: starts at $29+ per month.

Budget Programs 81

Budget Programs Research Software CMO 81