Why you need a strategic approach to your LinkedIn network

Biznology

The power of your LinkedIn network is not just about how many connections you have. The power is more about who is in your network–both individually and collectively. How your LinkedIn network affects social media efforts. There are three key benefits your network can provide you: access, visibility, and credibility. Adding 1 st degree connections rapidly expands your overall network and the number of people who can see you and your activity.

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

Success derives from the amount of trust and authenticity one conveys when actively networking. And the first place to start is through your LinkedIn profile. While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Elements of a LinkedIn Profile to Consider. A Concise, Impactful Profile Headline. Profile Photos.

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Internal Social Business for Leaders series: 1. Your profile

Biznology

The first post will cover the most fundamental aspect of it: your profile in the social platform. The main point I want to make here is: your profile in your internal social platform should not be a replica of your LinkedIn or Facebook profile. The consumers of your internal social business profile are typically trying to answer these questions when they visit your internal profile page: Do I know this person? The photos in your profile.

10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014

Oracle

by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. The discussion has come full circle to AdExchanger’s inaugural Industry Preview event, which brought more than 200 marketers together this week at The Times Center in New York. Rebecca Lieb , Industry Analyst, The Altimeter Group. AOL Networks is seeing that with brand advertisers 45% of display spend is going cross-linkage, according to CEO Bob Lord.

Retail media networks: What are they and how to get in on the fun (and revenue)

Liveintent

Major brands like Walmart, Target, CVS, and Kroger have launched their own retail media networks. These big retailers are further solidifying their presence in eCommerce and retail through their own retail media networks. What is a retail media network?

8 Online Networking Platforms for Black Entrepreneurs

Hubspot

The future of our businesses comes down to who we know, which is why networking is an integral part of a Black entrepreneur's success. So for Black business owners looking for stability, networking is essential.

The Other Social Network

Paul Gillin

If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. There’s very little waste because members are there to seek professional opportunities, ask and answer questions and network with their peers. Use Company Profiles for Prospecting.

95% of LinkedIn Profiles, Content And Messaging Are Irrelevant: Sales Needs More Enablement from Marketing

Marketing Insider Group

I also came to these conclusions after having my team study more than 100 profiles a day (5 days a week) for the last 4 months. LinkedIn profiles, content, and messaging do not speak to the accounts they want – and to the human buyers, they want to engage with.

How to Network Online Like a Champ

Moz

But what about everyone's favorite bonus during conference season — networking? In our current reality of social distancing, marketing conference networking will look different, but it's not going anywhere. Read on for tips on how to effectively network while remote!

How to Master Non-Awkward, Effective In-Person Networking

Hubspot

Whether you're trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking becomes the norm. Networking” is a buzzword that many of us have a serious love/hate relationship with. Sure -- we all want to expand our network by meeting new people in our industry, but actually meeting them can feel like a middle school dance all over again. Networking

5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles

KoMarketing Associates

One such location is in your competitors’ Twitter profiles. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage. Evaluate Your Competitors Twitter Network: By evaluating a competitor’s followers and following on Twitter, you can determine what their network is built on. Follower Wonk for network analysis.

Use of social networks in B2B marketing (1) – Oh, LinkedIn, what a «chou-chou» !

Exo B2B

As we know, the pandemic has increased the use of social networks and the Internet. The information overload generated by the use of social networks has reached a staggering level. To the point of becoming handicapping for companies in certain industries.

Optimize Your LinkedIn Profile With These 10 Key Elements

KoMarketing Associates

But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. This post highlights ten key elements that every LinkedIn member should consider, whether you’re using LinkedIn for B2B link building, professional networking, or looking for your next job opportunity. Profile Photo (Headshot). The first opportunity you’ll have to make a good impression is through your profile photo.

Visible Expert Profile: Tim Ash

Hinge Marketing

At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. This profile focuses on Tim Ash, a Visible Expert for website conversion rate optimization (CRO). Over the past year, Tim Ash, founder and CEO of SiteTuners and author of the bestselling book, Landing Page Optimization , spoke at 18 different industry events.

How to Network Online Like a Champ

Moz

But what about everyone's favorite bonus during conference season — networking? In our current reality of social distancing, marketing conference networking will look different, but it's not going anywhere. Read on for tips on how to effectively network while remote!

Visible Expert Profile: Jay Baer

Hinge Marketing

At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. This profile focuses on Jay Baer, a Visible Expert for digital marketing. ” Networking to Success. Part of that early success was due to his networking efforts. “My network was built on chicken wings and Bud Light,” Jay says.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook. If you think we missed a notable profile, feel free to let us know in the comments section. Twitter Profile : @Intel. Twitter Profile : @Cisco.

4 Pro Sales Tips for Virtual Networking at Events

Vidyard

These types of events were often at large halls filled with other sales professionals looking to make their mark, network, and grow their business by making in-person connections. The Best Virtual Event Platforms for Networking 3. Parting Advice from Our Virtual Networking Experts.

How to Optimize Your LinkedIn Profile and Increase Your Influence

SmartBug Media

As the reigning king of professional social media, LinkedIn is the premier platform for entrepreneurs, executives, and working professionals looking to build their network and increase their influence. But if you want to become known as a leader in your industry, respected by your peers and surrounded by new opportunities, then this is the blog for you. Optimize Your LinkedIn Profile. Build Your Network.

Meet more new clients with these 8 tactics

Biznology

For many growing professional services firms, new clients are a critical part of meeting business growth objectives, and tapping personal networks is no longer enough. All business development professionals worthy of the title arm themselves with the basics—usually industry, size of company, geography, and title. When you reach out to potential new clients, they come looking for you and they will often draw a first impression from your profile and your own status updates.

Facebook’s NEW Mobile Profile Update

Fathom

On Wednesday, Facebook released an announcement on an exciting update coming soon to all Facebook profiles. Currently, they are rolling out the update with new features to profiles in the UK and California only, but it’s good to start thinking about how you can get ahead of the game when they release this for business pages. The update includes five new features, but the three big game changers in this update are: Profile videos. Temporary profile pictures.

A guide to getting started on using hashtags on LinkedIn

Biznology

Since LinkedIn is hell-bent on becoming the premier social network for professionals and the LinkedIn database has become enormous, they realized the need to better categorize, organize and filter content. If you’re not familiar with hashtags, they are simple phrases of keywords that your industry uses when sharing content on social media. They could be related to your job function or your industry, or both.

Visible Expert Profile: Lori Randall Stradtman

Hinge Marketing

At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. This profile focuses on Lori Randall Stradtman, a Visible Expert for social media strategy. She quickly recognized Facebook’s potential, using the social network to share her stories and pick up news tips.

How to Protect Your Privacy When Viewing LinkedIn Profiles

B2B Marketing Traction

Recently a client asked a great question: “What information can individuals see when you view their profile on LinkedIn?” ” The answer is that unless you change LinkedIn’s default settings, individuals whose profiles you’ve viewed will see it all – photo, name, title, company and geographic area, and a hyperlink to open your profile. Watch the video to find out how to protect your identity when viewing LinkedIn profiles. Tweet.

From Account Profiles to Account Based Marketing and Sales Success

Engagio

Account profiles identify the types of companies with which you want to conduct business. Thus, account profiling significantly lowers the number of “prospects” you target. How to Create Account Profiles. Industries. It’s likely that not all of the above attributes will help you define your ideal account profile. Then have your business development reps telephone the ideal accounts to talk one-on-one with the individuals you’ve identified and network further.

A Quick Guide to Creating The Perfect LinkedIn Business Profile

SmartBug Media

When LinkedIn launched in 2003, it was poised to become a powerful networking site for business and professionals, and now, more than a decade and 500 million users, it's the essential social media platform for business. Let's walk through the necessary steps and best practices for creating the perfect LinkedIn Business profile. Starting from square one — it wouldn’t be a guide to creating the perfect LinkedIn Business Profile without walking through how to create one, right?

10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile

Biznology

LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. Getting noticed on the network requires a deep well of connections, and some site-specific SEO magic. Today, I’ve decided to focus on sharing tried-and-true tactics for writing a personal LinkedIn profile that can’t be ignored by your prospects or future connections. Finish Your Profile. Image via CrunchBase.

Which Content Syndication Networks Are Right for You?

PureB2B

Authoritative syndication networks can also up your content syndication game, as they can place your content on influential websites with high traffic. Paid Services – As the name implies, you pay a certain fee to have your content published on various networks. Content Syndication Networks to Check Out. Content syndication networks are basically services that help you distribute your content across innumerable news and blog sites on their network.

5 reasons B2B firms should invest in social media

Biznology

They’re going to the internet, search engines and social media, and this is driving B2B firms in a variety of industries to realize that if they don’t change the way they approach new business efforts, they could be kissing a lot of their best opportunities goodbye. In most B2B industries today buyers will check providers out on social media as part of their decision-making process.

4 Pro Sales Tips for Virtual Networking at Events

Vidyard

These types of events were often at large halls filled with other sales professionals looking to make their mark, network, and grow their business by making in-person connections. Watch and Learn Want to learn about virtual networking at events?

Five habits of highly-effective entrepreneurs

Biznology

Since birth, 918 New Zealanders (now in their 40s) have been the source of data for a research project looking at the relationship between genetic profiles and success , cleverly dubbed the “success gene theory.” Using his expertise, Franklin built an inter-colonial communications network and cut the delivery time between Philadelphia and New York to a single day. Find what works in another industry and try to replicate the process in a new one.

Why most B2B social media programs fail to generate real leads

Biznology

If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the most popular networks? Would I see that you have a healthy number of followers and many of your employees have their personal profiles connected to your page? If I looked at your profile or that of your CEO or top sales people or thought leaders would I see status updates–usually in the form of automatic posting of blog articles?

How can you start using hashtags effectively on LinkedIn?

Biznology

Weave hashtags into your LinkedIn profile, especially your summary and/or headline. I would avoid putting too many hashtags into the copy above this section because you want your profile to flow. These are very easy changes to make, and they will help others outside your network discover your LinkedIn Pulse articles. When you comment on other people’s status updates, you are building a stronger network.

How to Use Hashtags: A Quick and Simple Guide for Every Network

Hootsuite

They aren’t specific to an industry or a theme. To find hashtags that are specific to your brand, your industry and your audience, you’ll have to do a little research. How to use hashtags on every network. Then you can see how many impressions your profile got from hashtags.

3 Networking Tips with LinkedIn Groups for Business

Writing on the Web

LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. Facebook has since degenerated to an all-inclusive social media outlet for friends and family, but LinkedIn still retains its reputation as an online social networking service for the working world. Related posts: Social Networking for Business: What’s Right for Yours? How’s Your LinkedIn Profile?

Every Digital Marketer’s Most Valuable Asset: The Extended Network

Biznology

Every job seeker knows that his network is the key to his next employment opportunity. So why does it seem that we only think about the network in terms of personal use? How can we use our organization’s extended network as part of our marketing efforts? The Extended Network. All of your employees have networks and many of them actively engage in social networks – Facebook, Twitter, Pinterest, and LinkedIn. Photo credit: Wikipedia.

Marie Kondo-ing Your LinkedIn: The LinkedIn Audit Blueprint to Help Your Profile Shine

Buffer Social

And one of the best routes to that dream job is having a dreamy LinkedIn profile ! We’ll provide many different ways to optimize your LinkedIn profile and boost your presence – and the presence of your brand – so that you can shine. Start here: What is your goal for your LinkedIn profile? This would mean more of a focus on publishing on LinkedIn and then a clean profile that supports that. Choose an ideal profile photo.