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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros?

PR 100
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Working Remote as a Marketer: Why Cost-Per-Lead Generation Campaigns Are Now More Important Than Ever

Brandpoint

Cost-Per-Lead (CPL) campaigns are fixed-cost lead generation tactics that promote your high-quality, gated content through a closed network of industry-specific B2B websites. CPL campaigns take advantage of a large, sophisticated B2B distribution network. What is cost-per-lead? Owned Media is all the content you create.

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. If done correctly, the type of content helps build awareness and positions your brand as an industry expert. Here, you can highlight your thought leadership based on your industry expertise.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. This “two pipeline” requirement is pretty unique to the recruiting industry.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Analyze your reputation over time Pop quiz: does your brand have the reputation of an industry leader? For example, a sudden flood of negative reviews could be a sign of a total social media PR crisis. There’s such a wide variety of networks to monitor This bears repeating! How do people feel about you versus your competitors?

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Social Media Lessons From the Offline Real World

Convince & Convert

Previously, I spent a great deal of time trying to meet everyone in the world’s of social media and PR. Facebook is primarily a network of your friends, and in most cases not all of your friends have jobs in social media. Our friends come from different industries, locations, and have different interests.