Webbiquity

AUGUST 7, 2018

Competitive benchmarking: How do your results compare, across channels, to those of key competitors? Performance: Which content or channel is having the biggest impact? Predictive/prescriptive: Based on recent results, which topics or channels are likely to perform best in the near future?

Marketing Analytics Tools 203

Marketing Analytics Tools Class Budget Programs Analytics 203

Madison Logic

SEPTEMBER 21, 2023

When used as part of a comprehensive data-driven, multi-channel account-based marketing (ABM) strategy, display ads are critical in reinforcing key messaging and delivering content to target accounts. It’s also a proven method for generating higher clickthrough rates, web engagement, and pipeline.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Martech

DECEMBER 20, 2023

They range from 10-minute daily mini-lessons to deep-dive interviews and case studies. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing? Grenier isn’t shy about exposing the BS in the industry and also shares his struggles and learnings.

Marketing AI 116

Marketing AI Ethics Planning Paid Search Agency 116

Binary Demand

JUNE 27, 2023

Identifying Targeted Prospects Once the strategy is in place, lead generation companies leverage various data sources, market research, and industry-specific knowledge to identify and compile a list of potential prospects. This involves analyzing factors such as the prospect’s industry, job title, company size, budget, and pain points.

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

Trade Press Services

JANUARY 21, 2024

The cloud-based tool focuses on the implementation of channels or “workspaces.” These are multi-modal, real-time chat rooms that can integrate with other applications and functions. Key features of the platform include: Channels : These spaces allow users to organize conversations by team, topic or project.

Enterprise Management 81

Enterprise Management Work Management Multi-Channel Transparency 81

NuSpark Consulting

MAY 4, 2023

Many digital and social media channels offer retargeting as a targeting strategy, allowing marketers to reach users who have previously interacted with their brand, website, or content. When considering retargeting campaigns, it’s essential to select channels that align with your target audience, marketing objectives, and budget.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Martech

NOVEMBER 10, 2023

Holding companies, in Ringel’s view, need to demonstrate to clients that they are ready to support marketing through digital channels. “Flywheel is the only player with a real global footprint that can handle multi-platform, and I think that made them really attractive,” he said.

Acquisitions 114

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 114

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. The model is further refined so it is specific to your business and industry.

Marketing AI 103

Marketing AI Work Management Automation Marketing Management 103

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Even a glossy multi-page flyer may not get much more than a few seconds of attention. Banner ads? .”

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

Martech

SEPTEMBER 22, 2022

Star guests range from Magic Johnson and Bono to the Red Hot Chili Peppers. Tracking a clear trend in the CDP industry, Genie will be able to query data directly from Snowflake as well as the usual range of marketing channels. New Huddles features include lightweight video and multi-person screen sharing.

Multi-Channel 103

Multi-Channel Work Management Ideal Customer Profiles CRM 103

ANNUITAS

MARCH 19, 2020

Meeting targets for Qualified Leads, Opportunities and Revenue for the quarter and the year without the use of events, a key Engagement Channel for demand, will prove challenging. Reallocate Engagement Channel Spend and Rebalance the Portfolio. At ANNUITAS, we measure the impact of an Engagement Channel by analyzing its elasticity.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

DealSignal

FEBRUARY 1, 2024

This leads to potential gaps in information, particularly in specialized industry segments, posing challenges for businesses seeking a detailed grasp of their target audience. It spans various global markets, industries, and even specific industry niches, ensuring that businesses of all sizes and target audiences find valuable data.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Martech

JUNE 22, 2022

Over the past few years, however, it has broadened its offering, promising to generate real-time personalization across the range of customer touchpoints. ” Movable Ink activates data insights to generate multi-channel creative content. Years ago, that was equated with recommendation engines. .

Campaigns 112

Campaigns Work Management Multi-Channel Marketing Management 112

Heinz Marketing

MARCH 17, 2023

While there are plenty of benefits to social media, and while it is currently a necessary channel for promoting your products/services, my little millennial brain craves more meaning in my life. That’s why I think it’s so important to promote your podcasts through other channels, because the app/platform spaces are highly competitive.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

Sprout Social

MARCH 14, 2022

Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. Inclusivity is becoming non-negotiable for consumers.

Campaigns 111

Campaigns Ad Building Brand Identity Branding 111

Oktopost

AUGUST 3, 2022

Whether you are a small business or a large multi-national company operating globally, risk management and compliance need a rethink when it comes to social media. How B2B organizations are prioritizing social governance efforts, especially in regulated industries– and where Oktopost can help. Meet Colin. Catch all episodes here.

Social Media 84

Social Media Media Peer-to-peer Transparency 84

Martech

OCTOBER 19, 2022

Any and all digital formats and channels are available through these automated marketplaces. Other things influencing the price include: Type of industry. Retail profit margins tend to be slim — in the 3% to 4% range. Cost per Click (CPC): Look for ad suppliers whose price is in your ideal CPC range. Targeted device.

Advertising Agencies 121

Advertising Agencies Paid Content Cost Per Thousand Advertisements 121

ClickZ

JUNE 11, 2020

30-second summary: The application of algorithms, machine learning, and AI to solve major marketing challenges – for example, attribution, intelligence gathering, predictive workflows, and campaign suggestions – will enable the industry to market better, for less money, more success, and happier customers.

Marketing AI 112

Marketing AI Enterprise Management Optimization Marketing Management 112

Champion Communications

FEBRUARY 13, 2023

Last month, our clients covered a wide range of topics from the importance of hybrid working to how to survive the recession from a supply chain standpoint. As we enter 2023, our clients are looking at what the year ahead holds from industry tips and advice to get through any challenges 2023 may pose.

Work Management 62

Work Management Marketing Management Multi-Channel Amazon 62

The ABM Agency

APRIL 21, 2023

Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. You can gather this information through various sources such as LinkedIn profiles, company websites, industry reports or even AI-powered lead scoring tools. How do they measure success?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Martech

APRIL 26, 2022

To be fair, there were quite a few other things going on in the world at that time, but in any case, marketers weren’t rushing to make the switch, and the industry seems to be going through the stages of grief for the familiar product: Denial – “I don’t need to change platforms, so I will ignore GA4 for now.”

Marketing Analytics Tools 102

Marketing Analytics Tools Analytics Google Enterprise Management 102

Exo B2B

FEBRUARY 7, 2024

B2B influencers are often industry experts, leading thinkers. They help shape opinion and trends within the industry. They can also be an industry expert, a former customer in a crucial role at a prestigious company, an advisor to an industry association, or a professor at a university or technical college.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Sprout Social

DECEMBER 14, 2022

In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. We’ll also give you a list of metaverse examples across industries to help inspire your strategy. Industries making strides in the metaverse . Real estate. Music and Entertainment.

Examples 109

Examples Brand Identity Branding Multi-Channel 109

Only B2B

AUGUST 21, 2023

Must Read: Intent Data: A Game-Changer for B2B Event Marketing Virtual Prospecting with Intent Data: Fueling B2B Engagement Understanding Virtual Prospecting with Intent Data Virtual prospecting involves using digital channels to identify and engage with potential B2B buyers.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

seo.co

SEPTEMBER 29, 2022

White label SEO tools are commonly used SEO software in the digital marketing industry as no one has the time or resources to build a tool from scratch. There is a wide range of rebrand-able SEO tools. The platforms also feature communication channels for your organization to keep everything sorted and organized. Dashboards.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

Oktopost

JULY 30, 2020

Part of the “new normal” forced upon us by the COVID-19 pandemic is the shift to digital channels to maintain business continuity. . This means webinars are now mainstream even with the most traditional of industries. Consistently handles a range from 500-5000 attendees. Top 10 Webinar Platforms. WebinarJam.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

The ABM Agency

FEBRUARY 19, 2023

We’ll look at how you can create targeted lists of prospects; provide creative ideas for your ABM campaigns; discuss various media channels available to reach potential buyers; as well as 1:many, 1:few and 1:1 ABM tactics designed specifically to meet each organization’s needs. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

We’ll look at how you can create targeted lists of prospects; provide creative ideas for your ABM campaigns; discuss various media channels available to reach potential buyers; as well as 1:many, 1:few and 1:1 ABM tactics designed specifically to meet each organization’s needs. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing Digital and Traditional Marketing: Exploration of a balanced marketing mix, allocating budgets effectively between digital channels, traditional methods, event marketing, and influencer collaborations based on client-specific needs for optimal impact.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. How can marketers better understand where to invest their budgets if they can’t be sure which marketing channel to attribute success or failure to. Why Multi-Touch Attribution Models Dominate the Landscape.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Onalytica B2B

JULY 18, 2018

Baer brings a holistic view to data management and Big Data issues, thanks to a multi-disciplinary background in areas ranging from data integration, application development, and middleware. WHAT ARE GOING TO BE THE KEY DEVELOPMENTS IN THE INDUSTRY IN THE NEXT 12 MONTHS? He has established two new research practices at Ovum.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

FMG Suite

SEPTEMBER 13, 2022

FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, today announced that it has been selected as the winner of the Technology Providers Marketing Automation and Social Media Leadership awards in the 2022 WealthManagement Industry Awards.

Marketing Automation Services 40

Marketing Automation Services Social Media Marketing Automation Marketing Management 40

Binary Demand

JUNE 27, 2023

Identifying Targeted Prospects Once the strategy is in place, lead generation companies leverage various data sources, market research, and industry-specific knowledge to identify and compile a list of potential prospects. This involves analyzing factors such as the prospect’s industry, job title, company size, budget, and pain points.

Lead Generation 52

Lead Generation Sales Qualified Leads B2B Sales Paid Search Agency 52

Binary Demand

JULY 26, 2023

Improve product and industry knowledge: B2B data solutions provide valuable insights into customer sentiments, allowing you to consider feedback and make necessary adjustments to your products or services, thus enhancing your industry expertise. Start multi-step outbound marketing with your ideal customer profile in mind.

Ideal Customer Profiles 96

Ideal Customer Profiles Enterprise Management Work Management B2B 96

PureB2B

MAY 30, 2022

Regardless of industry, lead generation begins with creating the space for visitors who discover the brand through one or several of its marketing channels. Social media channels: Social media channels can open doors to thousands of new customers simply because they do have membership that numbers in the millions.

Lead Scoring 48

Lead Scoring Lead Ranking Top of Funnel Generation 48

PureB2B

MAY 30, 2022

These databases include contact names and roles, company names, email addresses, industries, market niches, software systems, and more. From the industry a company services to the technology stack it uses every day, these factors impact needs, priorities, and pain points. Try Multi-Channel Marketing.

Database Marketing 62

Database Marketing Account Based Marketing Multi-Channel ABM 62

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. Industry niches that used to stick to their same old marketing schemes are not experimenting.

Case Study 90

Case Study Case Studies Studies Work Management 90