industry podcast 
Engagio
JANUARY 20, 2024
As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.
Directive Agency
JULY 23, 2020
Marketing funnels can be interpreted differently across different companies and industries. Podcast ads. For example, let’s say you work for a company that sells HR management software and you recently began running podcast ads to promote your offerings. Let’s look at each stage individually. Awareness. Google Display ads.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Metadata
SEPTEMBER 1, 2022
Paid media includes things like pay-per-click ads, paid ads on social media, or ad space that you pay for in videos, podcasts, and other recorded mediums. Be sure to address customer pain points or bring in industry experts to chat about topics in your field. Paid Media. What makes paid media an essential strategy? Content marketing.
Single Grain
APRIL 24, 2023
Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals. But which lead gen strategies are the real winners?
Contently
OCTOBER 15, 2020
We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. According to a study by Demand Gen Report , interactive content was more effective at educating buyers than static content by 23 percentage points. After evaluating over 6.9
Contently
OCTOBER 15, 2021
We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. According to a study by Demand Gen Report , interactive content was more effective at educating buyers than static content by 23 percentage points. After evaluating over 6.9
Full Circle Insights
FEBRUARY 28, 2021
Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. Case Studies.
Expert insights. Personalized for you.
62 
Let's personalize your content