KoMarketing Associates

NOVEMBER 24, 2020

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. The effects of the COVID-19 pandemic have been felt across the marketing industry. The Impact of the Pandemic on Marketers.

Organization 256

Organization Trends Gartner Mobile Marketing 256

The Point

OCTOBER 11, 2022

It wasn’t long ago that we were preaching email to be “mobile-friendly.” Then it was “mobile-first.” Now, all B2B email should be optimized for mobile pretty exclusively. A recent (August 2022) statistic said that 81% of all emails are read on mobile devices , and that number will only increase.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% This would make the industry worth $18.7 Marketing efforts have helped the industry reach new clients and better understand the needs of its audience. Guest post by Brit Tucker. billion by 2027.

Trends 306

Trends B2B Marketing B2B Thought Leadership B2B 306

Marketing Insider Group

MAY 15, 2023

B2B digital marketing is vital to modern business, as more and more companies rely on digital channels to find, research, and purchase products and services. A buyer persona is a semi-fictional representation of an ideal customer, based on data and research. Why Is B2B Digital Marketing Important? Buyer Personas. Content Marketing.

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Vision Edge Marketing

FEBRUARY 21, 2019

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. But it is an adjunct to, not a replacement for, traditional market research.

Research 101

Research Work Management Paid Search Agency Marketing Management 101

Zoominfo

OCTOBER 20, 2023

Research, outreach, reminders, and tracking all limit the time your sales team has to connect with prospects and solve their problems. Company Relevance : The prospect’s company, industry, and specific subsector if appropriate. Demonstrate that you know their pain points, their needs, and their goals, early and often.

Zoominfo 130

Zoominfo Marketing Analytics Tools Multi-Channel Outreach 130

Hubspot

AUGUST 18, 2020

Mobile Previews on Ecommerce Sites. With this strategy, a mobile ecommerce website visitor can find a product they're interested in, open a camera when tapping an AR preview button, and then view how the product -- such as furniture -- will look in the room they're in. Virtual Mirrors.

Paid Content 101

Paid Content Purchase Product Research 101

SalesIntel

NOVEMBER 22, 2021

We have all heard of pre-call research before. The reason we coined the term 3×3 research is that if people spend too much time on pre-call research, they turn into librarians. . People who don’t do the pre-call research at all, let’s call them cowboys. They have way too much research, low activity levels. .

Research 52

Research Top of Funnel Product Peer-to-peer 52

Hubspot

DECEMBER 3, 2019

Whether you're a web designer or considering hiring one for your company, it's critical you know about the current challenges and opportunities in the web design industry. The research suggests that the vast majority of client communication takes place via email, which is used by 96% of web designers. Image Source. How is that managed?

Stats 99

Stats Design Research Word of Mouth 99

Aberdeen

APRIL 21, 2021

Austin, TX — April 21, 2021: Today, Spiceworks Ziff Davis (SWZD) launched Aberdeen Strategy & Research to provide unparalleled insights into the business technology market. Aberdeen Strategy & Research helps ignite business outcomes for clients who are building compelling B2B marketing campaigns. Meet the Analysts. .

Enterprise Management 52

Enterprise Management Research Marketing Management Marketing & Strategy 52

Savanta

NOVEMBER 11, 2014

The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. When describing the ideal research project clients cite three defining features: Analysis is rigorous and there’s a clear storyline.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ad Agencies Research 120

Zoominfo

FEBRUARY 3, 2023

Optimum website conversion rates vary depending on the type of website, the desired action, and the industry. The average email open rate across industries is about 21%. To prove it, ZoomInfo’s data team researched how often individuals picked up their mobile and direct phone lines. The bottom line? of the time.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Industrial Marketing Today

MAY 22, 2011

The current buzz about mobile marketing is probably second only to the hype surrounding social media. There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies. A total of 70% of the American workforce will be mobile by 2012.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Tony Zambito

OCTOBER 12, 2020

With online research as the most important element of B2B purchase decisions, many B2B organizations are putting emphasis on developing content-driven customer experiences. Certain industries are still severely lagging in this area as well. This also means building in mobile capabilities across platforms.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310

Inbox Insight

AUGUST 30, 2020

A good reputation within your industry puts you in good stead, but truly engaging with prospects takes a measured approach with great communication and even better content. Where do they go to research solutions? How buyers do their research. How much research do they do? How do they plan their budget?

Work Management 98

Work Management Marketing Management Research Allocation 98

Biznology

MARCH 29, 2018

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Take a look at these 6 tips that are key components to successful mobile marketing. Mobile-first indexing is a must. Like this post?

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Zoominfo

OCTOBER 10, 2023

As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets. The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

Hubspot

JANUARY 30, 2020

Since launching in 2016 , the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat , TikTok , and its owner's own platform: Facebook Stories. While this will engage Instagram audiences, it might also show off your company's expertise in its industry.

Research 101

Research Work Management Storytelling Custom Publishing 101

Zoominfo

AUGUST 1, 2023

Intent Data: How it Works Intent data detects what your leads and accounts are actively researching on third-party sites across the web. T-Mobile Data Breaches On Jan. 19, 2023, T-Mobile revealed that someone had hacked into their systems and accessed personal data affecting 37 million customers. Amazon Layoffs On Nov.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. Even well-known local mainstays can benefit from content marketing.

Paid Search Agency 332

Paid Search Agency Content Marketing Planning Advertising Agencies 332

Albacross

JUNE 5, 2019

Doing a thorough research of the market can help you come up with better products and services, decide the pricing plan, and come up with marketing strategies that can help boost your revenue. Before we take a look at the various market research techniques, let us understand what is market research and what are its benefits in brief.

Research 84

Research Marketing Strategy Marketing & Strategy SWOT 84

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. Content will be passed over if it isn’t useful or trusted.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Marketing Insider Group

NOVEMBER 18, 2020

Ride the Rise of Mobile. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Ride the Rise of Mobile. There are over 5 billion mobile users around the world that you can potentially reach with mobile marketing strategies. Go Multichannel.

Resource Management 362

Resource Management CMS Development Demand Generation Agencies Work Management 362

B2B Marketing Directions

FEBRUARY 13, 2022

(One of my objectives for the monthly Research Round-Up post is to share research reports and other research-related materials that may be under the radar screens of many B2B marketers. Our February Research Round-Up fits that description nicely.

Buy 52

Buy Research Personalization Work Management 52

Salesforce Marketing Cloud

NOVEMBER 30, 2023

If you have a mobile device, you could take it out right now — from wherever you are — and buy anything from a carton of milk to a luxury car (yes, really). That’s the power of mobile commerce. In fact, 79% of global Cyber Week traffic came from mobile. In fact, 79% of global Cyber Week traffic came from mobile. •M-commerce

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Increase patient engagement during research and development A growing body of evidence shows that people who are well-informed and are motivated to actively engage in their healthcare have better health outcomes. Because of how rare it is, there is not enough research done to know the best way to treat it,” says Angulo.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Martech

MARCH 21, 2024

And it might just be that alternative data , a type of big data that ironically went mainstream for the finance industry, might also be a gamechanger for digital advertising. The ability of machine learning to parse through alternative data and deliver valuable insights could be a game changer in the advertising industry.

Advertising Agencies 110

Advertising Agencies Advertisements Advertising Work Management 110

ClearVoice

MAY 20, 2019

It’s time to refresh your marketing plan; but first, you need some effective marketing research tools. Why marketing research is important. By performing original, in-depth research on your target audience, we are willing to bet that you will be surprised with the in-depth level of understanding and insights you discover.

Budget Programs 83

Budget Programs Research Trends Tools 83

Go Beyond SEO

MARCH 12, 2024

In today’s highly competitive manufacturing industry, staying ahead of the game is vital. Developing customized PPC strategies is crucial for maximizing results in the manufacturing industry. By leveraging PPC, manufacturers can drive growth, increase sales, and outshine their competitors in a highly competitive industry.

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Brightedge

NOVEMBER 19, 2021

Respondents include people across a diverse range of marketing disciplines from SEO to demand generation, digital marketing, content development, IT and executive management, and across multiple industries including e-commerce, retail, software, manufacturing and finance. Here’s what they had to say.

Webinar Metrics 52

Webinar Metrics SEO Research SERP 52

ClickZ

AUGUST 27, 2021

However, industries like Insurance saw some of the highest open rates in 2021. In Acoustic’s newly released email and mobile marketing benchmark report , we evaluated the current state of email and mobile engagement in 2021 to help marketers understand how consumers respond to email across geographies and industries.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

Aberdeen

MARCH 30, 2023

Mobile technology has become a vital component of how we connect, collaborate, and operate in today’s fast-paced corporate environment. Instead, we’ve made mobile phones and devices our major means of communication at work.

Business 89

Business Customer Satisfaction Efficiency Work Management 89

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. 46% said, “customers are increasingly accessing content on mobile devices.”

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

EveryoneSocial

JULY 31, 2018

No matter what industry your company is in, or if you sell a product or if you sell specific services, having company content is key to growing brand visibility online. In fact, being the most effective at your efforts requires your organization to focus heavily on content research. What is Content Research?

Research 79

Research Effectiveness Brand Identity Branding 79

SocialPilot

JANUARY 15, 2024

Research conducted by Limelight shows an increase in online video content consumption across all age groups, and the most significant increase was observed among people over 46 years of age. Social Media Week reported that 75% of people prefer watching videos horizontally on their mobile devices.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

SmartBrief - Marketing

MARCH 4, 2024

Based on more than two decades of experience developing email marketing programs for clients, as well as in-depth research, I have compiled a list of best practices that will help expedite subscription rates and overall list growth, which can translate to a higher company valuation in select industries (like consumer electronics in my case).

Newsletter 91

Newsletter Template Email Marketing Design 91

Martech

DECEMBER 18, 2023

They understand the best practices, industry trends, and successful strategies for delivering exceptional customer experiences. They can assess the current state of the organization’s CX, identify gaps and opportunities, and provide recommendations based on industry benchmarks and customer insights. Get MarTech! In your inbox.

eCommerce 98

eCommerce Marketing AI Best Practices Consulting 98