Martech

JULY 9, 2021

Marketing agency 3P built the microsite for the experience that ran within the Pinterest platform. Pinterest has also demonstrated that it performs high in key industries, making it attractive to major advertisers. Pinterest partnered with the production studio Unit9 to implement a technical, immersive 360 test drive experience.

Advertising Agencies 91

Advertising Agencies Microsite Ad Exchange Digital Marketing Funnels 91

Seismic

MAY 17, 2023

Research shows that modern B2B buyers prefer personalized content experiences during their buyer journey. DSRs are centralized microsites where sales reps and buyers can collaborate and access content that is relevant to the deal cycle. We were left feeling that the seller cared and had our best interests in mind.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

Convince & Convert

APRIL 21, 2016

The findings cited in the video come from a survey the company issued with SoundView Research in February 2016 among 1,000 American women ages 25 to 54 who work full time. Social media presents an incredible treasure trove of customer insights about your company, industry, and even your competitors.

Campaigns 100

Campaigns Microsite Social Media Customer Surveys 100

The Lead Agency

APRIL 6, 2020

Marketing Through a Crisis: The Research Historical data has shown that economic slowdowns that are a result of an epidemic are different from those of other causes. If your business was planning on hosting an event that has now been cancelled, you might consider setting up a virtual event, or a microsite for the event.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

PureB2B

JANUARY 14, 2019

Target audience research. Your extensive research would have led you to the optimal channels where they can be reached, such as: E-mail. Industry events. Perhaps you can choose to focus on eBooks or whitepapers that revolve around a pertinent issue in your target account’s industry. They often include: Location.

Account Based Marketing 72

Account Based Marketing ABM Lead Ranking Effectiveness 72

PureB2B

JANUARY 14, 2019

Target Audience Research. Your extensive research would have led you to the optimal channels where they can be reached, such as: E-mail Industry events Social media Online publications. Perhaps you can choose to focus on eBooks or whitepapers that revolve around a pertinent issue in your target account’s industry.

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Effectiveness 62

Kevin Indig

AUGUST 7, 2023

Essentially, we (or a third party) would interview members of our target market about different tools they were familiar with in our industry. Invest more time into audience pain point research and tailor non search-focused content to it. 4 Invest in post-purchase content We’re so focussed on getting new customers.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Convert

JULY 28, 2021

Is it general research or pre-buying research? Some tools are also very inaccurate, and this has become even more pronounced since JumpShot – a large data provider for the industry’s leading tools – was shut down by its parent company Avast and these tools could not use JumpShot as a data source any longer.

SEO 145

SEO SERP Trends Keywords 145

ClickZ

AUGUST 27, 2020

According to Forrester research, over three-quarters of US adults belong to at least one loyalty scheme. Fast forward to today, and you have phone, web, microsites, mobile, and multiple social channels. Talon.One’s uniqueness is its ability to serve clients across multiples industries and verticals. Customer success.

Promotion 64

Promotion Enterprise Management Efficiency Work Management 64

ClearVoice

JANUARY 30, 2020

When your proposal includes more than just an idea, a research plan, and similar samples, you’ve gone beyond just story pitching into strategy and marketing — and you need a better presentation to sell that big plan. Beyond creative services agencies , many other fields including urban redevelopment and market research use case studies.

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

Content4Demand

DECEMBER 6, 2018

According to research from Salesforce , 65% of B2B buyers say they’d switch brands if a company didn’t personalize their communications. Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

DealSignal

AUGUST 30, 2021

Research suggests that only 30 to 50% of your data is accurate. DealSignal can ensure 97%+ accuracy, compared to the high end of the industry average of 60 – 70%. For example, you may consider building microsites that speak directly to specific audiences. You can even target accounts based on intent topics that you choose.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

ClearVoice

JANUARY 30, 2020

When your proposal includes more than just an idea, a research plan, and similar samples, you’ve gone beyond just story pitching into strategy and marketing — and you need a better presentation to sell that big plan. Beyond creative services agencies , many other fields including urban redevelopment and market research use case studies.

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Hubspot

OCTOBER 28, 2020

We'll examine how different industries, regions, and company sizes have been impacted by COVID-19, and offer suggestions for investments that make sense right now. To explore the accompanying dataset on your own, you can find our interactive microsite here. COVID-19 6-Month Marketing, Sales, & Service Retrospective.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Hinge Marketing

JANUARY 3, 2017

Look for firms to invest more in recruiting materials, career microsites and branding. A generation raised on the web is fast becoming the beating heart of our industry. Google will become increasingly more important to the industry as buyers turn to online search to uncover leading experts and potential partners.

Trends 54

Trends Planning Advertising Agencies Microsite 54

Webbiquity

OCTOBER 4, 2013

Online branding tactics include media mentions, building links by writing guest posts and articles, product reviews, social media, and industry activities like high-quality directory listings and trade association membership. Coverage by industry or financial analysts. Industry and local business directories. Product reviews.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

Online branding tactics include media mentions, building links by writing guest posts and articles, product reviews, social media, and industry activities like high-quality directory listings and trade association membership. Coverage by industry or financial analysts. Industry and local business directories. Product reviews.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Convince & Convert

JANUARY 14, 2016

And, yes, I know it’s a regulated industry. In fact, you likely need fun more often than not in boring industries. Consider Millennials: Research shows that Millennials value humor and, yes, want to learn how to invest better. Aren’t they at odds?” No; fun is not at odds with a conservative voice. No one does.

Content Marketing 92

Content Marketing Content Microsite Differentiation 92

Webbiquity

DECEMBER 10, 2013

The roads less traveled: less than half of North American B2B firms use microsites (40%), mobile content (38%), ebooks (34%), mobile apps (28%), podcasts (26%), print newsletters (22%) or gamification (10%) for marketing.( Cox Business ). Cox Business ). Cox Business ). iMedia Connection ). Social Media Today ). DeSantis Breindel ).

Statistics 100

Statistics SMB Content Marketing Planning 100

NuSpark Consulting

JULY 24, 2011

When prospects have identified a need and look to search engines to begin the research process. Ask yourself the following questions (at least as a start): Have I done enough research on my industry and what my prospects’ most important pain points are? People can find websites in three ways: Search Engines.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

When prospects have identified a need and look to search engines to begin the research process. Ask yourself the following questions (at least as a start): Have I done enough research on my industry and what my prospects’ most important pain points are? People can find websites in three ways: Search Engines.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Contently

MARCH 21, 2017

While the internet has made it possible for brands to reach consumers just about anywhere there’s a Wi-Fi connection, much of the advertising industry still seems to take a U.S.-centric Because of this approach, JLL has been able to branch out from typical press releases and research reports to establish credibility.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

BenchmarkONE

NOVEMBER 21, 2019

With that in mind, we’ve gone deep into industry research to discover as much as we can about the state of agencies today — and we’ve packaged all of that information up for you right here. To wit: a growing industry of marketing-driven digital assets designed to automate your marketing processes and make your job easier.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Hinge Marketing

AUGUST 16, 2017

While I can’t claim to predict what will happen to the economy in 2018, I can offer — based on Hinge’s ongoing research into professional services marketing — a couple of observations about where marketing appears to be headed in the year ahead. You will never know what’s really going on in the marketplace until you do the research.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

Content Marketing Institute

SEPTEMBER 6, 2018

The dynamic nature of the digital industry means we can never let ourselves get too comfortable or too complacent when it comes to creating meaningful content experiences. In addition, average email engagement for PLAY is well above the industry average at a 40.5% Consumer trends, behaviors, and informational needs are always shifting.

Advertising Agencies 80

Advertising Agencies Examples Paid Search Agency Lead Ranking 80

Content Marketing Institute

JANUARY 12, 2018

Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers. In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. My experience aligns somewhat with research on this topic.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Hubspot

JULY 7, 2020

We examine how different industries, regions, and company sizes have been impacted by COVID-19, and offer suggestions for investments that make sense right now. To explore the accompanying dataset on your own, you can find our interactive microsite here. What We're Seeing Today: A Q2 Snapshot. Customer-Initiated Chat.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Contently

APRIL 28, 2016

Because of this approach, JLL has been able to branch out from typical press releases and research reports to establish credibility. The content is organized into four sections: Trends, Places, Economy, and Industry. ” Stories for the site are inspired by internal and external industry events, along with breaking news.

Class 60

Class Paid Search Agency Companies Allocation 60

Vidyard

JANUARY 4, 2017

“Our persona research suggested there are some key differences between people who are farming at a small scale — especially those who are relatively new to farming — compared to the large, established family farms that you might typically think of when someone says ‘farming.’” So how do you target this new breed of farmer?

Campaigns 80

Campaigns Video Marketing Microsite User-Generated Content 80

EMagine B2B Blog

DECEMBER 23, 2014

Since businesses often spend more time researching and comparing other options before deciding on a purchase, remarketing allows you to keep track of where your leads are in the purchase cycle and where their interest lies in your brand. Always stay within your industry. Create narrow custom lists. Create tailored landing pages.

B2B Marketing 40

B2B Marketing Campaigns Microsite Paid Search Agency 40

Content Standard

DECEMBER 6, 2023

Alternative Title: Research-Based Content Recommendations for Healthcare Vendors So far in this series, we’ve explored how to use an existing market research report to inform healthcare content marketing and content strategy. A simple microsite for a handful of titles or even roles is worth an experiment.

Work Management 76

Work Management Marketing Management Top of Funnel RFP 76

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. 52% of B2B buyers want vendors to organize website content by issue/pain point , 51% by topic , 46% by industry/vertical , 42% by business role , 20% by buyer stage , 18% by format.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

Content Marketing Institute

FEBRUARY 5, 2019

research Click To Tweet. From a talented designer of custom IoT guitars to a self-proclaimed “chefitect” – an architect-turned-chef attempting to create universally understood recipes through CAD drawings – the campaign’s three distinct microsites – Original. HANDPICKED RELATED CONTENT: Are You in a Boring, All-the-Same Industry?

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Earned media (industry press, analysts, associations, partners, vertical sites, influencers). Image credit: Andrea Piacquadio from Pexels.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

ClearVoice

SEPTEMBER 22, 2020

The health and wellness industry is booming. Worth close to $5 trillion globally, the health industry remains one of the fastest-growing categories. Accompanying this transformation are new opportunities for content in the health industry. A recent research study revealed the most common health-related terms.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

TrustRadius Marketing

OCTOBER 25, 2018

Wrapping your head around the new normal in the marketing industry means working your way through a branching tree of innovations. Affiliate marketing has drawn strength from the continuing trend away from traditional shopping and toward online buying and product research. Whereas creators previously earned 4-8.5% Why Does It Work?

Paid Search Agency 40

Paid Search Agency Microsite Custom Publishing User-Generated Content 40

Valasys

JULY 1, 2021

According to research by Spotler, 64% of B2B e-commerce marketers accede that B2B marketing automation solutions contribute to more sales. Grand View Research, 2020). Marketo is one of the most mature marketing automation tools and amongst the best-known ones in the industry, for good reasons. f) A/B Testing.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52