Contently

APRIL 28, 2016

The site launched in May of 2015, and unlike the company’s other blogs , which tend to focus solely on real estate, it addresses a broader range of topics like avant-garde design and the future of charging stations for electric cars. The content is organized into four sections: Trends, Places, Economy, and Industry.

Class 60

Class Paid Search Agency Companies Allocation 60

SnapApp

DECEMBER 21, 2015

OfficeMax , for example, went viral with their hit interactive microsite, “Elf Yourself,” which enables users to overlay their own photos on cartoons for a laugh-out-loud holiday card. Depending on your goals, using a broader range of platforms can help you reach a wider audience. Business2Community. iTunes Podcasts. Slideshare.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

TrustRadius Marketing

OCTOBER 25, 2018

Wrapping your head around the new normal in the marketing industry means working your way through a branching tree of innovations. of product revenue, now their commissions range from 1%, for promoting video games, to 10%, for promoting luxury items. Whereas creators previously earned 4-8.5% Why Does It Work?

Paid Search Agency 40

Paid Search Agency Microsite Custom Publishing User-Generated Content 40

ClearVoice

APRIL 15, 2020

When it comes to putting on live, in-person industry events that were once mainstays on our annual calendars (conferences, festivals, digital summits), there’s been a pivot of pandemic proportion as we adapt to living in a world of social distance. The good news? ” According to Courville, the answer is relatively simple.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Webbiquity

JULY 10, 2018

Beyond that, your information architecture should be determined by the needs of your various online audiences: sales prospects (usually most importantly) as well as existing customers, the media, partners, potential employees, industry analysts, and possibly investors. You may use content planning and development tools to help create those.

Paid Content 212

Paid Content CMS Development Design Optimization 212

ClearVoice

NOVEMBER 22, 2021

Content is an essential tool in an SMB’s arsenal for a number of reasons: It can position you as a thought leader and educator by demonstrating expertise on a specific topic in a given industry or sector. ” “In [QUARTER], gain [PERCENTAGE] of the market share in [GEOGRAPHIC ZONE] in [INDUSTRY].” Blog posts.

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

ClearVoice

SEPTEMBER 22, 2020

The health and wellness industry is booming. Worth close to $5 trillion globally, the health industry remains one of the fastest-growing categories. Accompanying this transformation are new opportunities for content in the health industry. What types of content does the health industry use?

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

WebMarketCentral

AUGUST 1, 2008

by High Rankings Advisor A look at the various options for getting SEO training, including online courses, in-person training at industry conferences, and customized training classes. The SEO Industry Survey Results by SEOmoz A wealth of data about working in SEO, with an interesting high-level summary as well as links to detail data.

SEO 20

SEO SEM Best Practices Buzz 20

SnapApp

OCTOBER 8, 2015

With a focus on education and quality, rather than page views, their team manages nine specialized blogs , two microsites and sponsored content on the Week and Forbes magazine. Their microsites and blogs exist within a range of verticals, offering distinct audiences high-quality content tailored to their needs. Conclusion.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Outgrow

MAY 21, 2020

Furthermore, it witnessed 4 mins per engagement (double the industry average). Its range of services will take care of your integrated content requirements. Hence, an industry narrative was made reviewing the value of almonds. This repositioned the industry as a leader in sustainable farming practices. Can you beat that?

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Albacross

JANUARY 17, 2020

There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. You can use it to find single or several contacts at a company by searching for the company name or you can use it to find emails or phone numbers for people on a whole industry so you can do some prospecting.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

BDB

FEBRUARY 1, 2023

In an era of burgeoning marketing technologies, we have the opportunity to leverage a wide range of increasingly sophisticated tools and platforms to meet specific communications needs. 4 The beauty of 3D is that a single model transcends platforms.

B2B Marketing 26

B2B Marketing Video Marketing B2B Lead Ranking 26

ClearVoice

JUNE 20, 2019

Available categories are based on a wide range of verticals, such as Technology & Telecoms, Fashion, Artisan, Not-for-Profit, and Transport & Travel. Altogether, there are 85 categories recognizing agencies and brands across the entire spectrum of the content marketing industry. Entry Cost: $199 – $299.

Advertising Agencies 83

Advertising Agencies Paid Search Agency Ad Agencies Brand Identity 83

Hubspot

FEBRUARY 15, 2017

We think you'll find that there's something for everyone on this list, too, regardless of industry or specialty. They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs. So go ahead -- apply yourself. 1) AMA Awards.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. There is some social behavior tracking and detailed reporting on movement through buyer stages, as defined by score ranges.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

ClearVoice

JULY 12, 2022

Instead of a sales “funnel” that pitches hundreds or thousands of companies in an industry, then narrows down to the more qualified, then narrows down even more, ABM starts with a small, targeted, and profitable customer list, ensuring that outreach is highly relevant and informed. White papers. What’s a white paper?

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Hubspot

MARCH 18, 2018

Raise the Bar rounds up the best stories about a variety of different industries, giving me a great snapshot of trends to watch and news stories to follow without having to search for them myself.". For Hexagon, an industrial IT solutions provider, "AR" doesn't just stand for annual report. Then, keep it human. What It Does Well.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

Raise the Bar rounds up the best stories about a variety of different industries, giving me a great snapshot of trends to watch and news stories to follow without having to search for them myself.". Then, keep it human. 2) Mattermark: Raise the Bar. What It Does Well. Sophia Bernazzani , Staff Writer, HubSpot Marketing Blog.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

SnapApp

JULY 24, 2017

Due to the nature of a lot of B2B products, services, and industry spaces, bringing the content to life in a way that pops and appeals can be a tricky task, no doubt. The financial services industry isn’t necessarily known for their creativity. Believe it or not, the following interactive microsite is a B2B example.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

ClearVoice

NOVEMBER 27, 2019

They can range from newsletters and recurring columns, like our monthly Content Radars on Marketing Studies by Chad Buleen, to full-on entertainment franchises, like Harry Potter or the Marvel Universe. They can range from simple, themed series of posts on your social media to complex national advertisements, or even in-person events.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Biznology

OCTOBER 18, 2016

It’s not always obvious how people engage with you, your brand, your space, or your industry. Mid-range online influencers are easier to access, harder to garner earned media mentions from, but a worthy investment of time and attention toward a long-term relationship. The informational microsite. in your recon.

Class 80

Class Long Tail Marketing Blogger Media 80

Hinge Marketing

OCTOBER 10, 2016

Finally, they frequently struggle to communicate their full range of services. First, you need to identify the full range of audiences you want to target. Consider not only industries, but the organizational roles you market to, as well. A carefully conceived, designed and built website can address all of these challenges.

CMS Development 48

CMS Development Marketing Websites Practices Marketing & Strategy 48

Convince & Convert

JUNE 12, 2013

A more static website or series of microsites. What this looks like will depend on your industry – I’ve seen successes range from TechCrunch reporting on aggregated mobile analytics data to USA Today writing about studies from drug rehab centers. Email lists – of both customers and non-customers.

Paid Content 150

Paid Content Promotion Media Paid Search Agency 150

Marketing Insider Group

JULY 1, 2020

Brands who offer relevant, useful content are viewed as thought leaders in their industry, which helps to build brand trust and authority. It has everything anyone interested in or who works in the tech industry could be interested in: A monthly online magazine, FOCUS. Thought leadership. Higher conversion rates. Leaner budget.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Adobe Experience Cloud Blog

APRIL 14, 2014

Every industry has a set of people who are deemed influential—maybe they are the CEO of a leading company, an author, a blogger, or a speaker. Marketo has a robust influencer marketing program; we work hard to create relationships with experts in our industry and our customer champions. Using Memes and Custom Images. What is a meme?

Lead Generation 48

Lead Generation Generation Webinar Metrics Leads 48

Webbiquity

FEBRUARY 21, 2017

The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Grab content (articles, videos, whatever) from your web browser, email, or a wide range of apps including Twitter, Flipboard and Pulse, and save it in Pocket.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Hinge Marketing

APRIL 17, 2019

Forms, landing page, & microsite creation. Industry-focused marketing automation platforms and applications are likely to proliferate. location, revenue, or industry). Some professional services industries work on very long closing cycles. The feature sets in marketing automation platforms vary widely.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

SnapApp

OCTOBER 6, 2015

Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Winner: Blackbaud. Winner: CEB.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

SnapApp

JULY 7, 2017

The goal was to better understand which interactive content types were most effective at qualifying prospects at each stage of the sales funnel, and showcase some of the specific interactive marketing strategies used to drive higher campaign ROI across a range of industries. Before we dive in. . Gem Latimer.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

DAGMAR Marketing

NOVEMBER 27, 2019

It also offers this good advice: “Think of your location pages as microsites that you can expand on to create relevant related content.”. One specific approach is to generate a list of questions to ask when choosing a company or firm that’s in your industry. More long-form content ideas. Do your attorneys have trial experience?”

Paid Content 99

Paid Content Planning Paid Search Agency Business 99

Hubspot

JANUARY 5, 2016

Are your bookmarks filled with favorite content from companies in your industry? For B2B marketers, this means that the creative spark you're looking for might not be found directly within your industry. Topics range from family favorite holiday recipes to summertime craft ideas for your preschooler. 5) Herschel Supply Co.

Impressions 28

Impressions B2B Marketing Campaigns Microsite 28

DivvyHQ

NOVEMBER 22, 2017

And depending on your level of sophistication and skill, the complexity of this software will range drastically. Adobe Photoshop & Illustrator – Adobe Photoshop and Illustrator are the industry gold standard when it comes to professional design. Much like video, skills in this area will range drastically. Interactive.

Budget Programs 40

Budget Programs Work Management Marketing Management Software 40

Content Marketing Institute

OCTOBER 24, 2017

Fortunately, from a marketer’s standpoint, video offers a range of creative and strategic options that can be applied to virtually any content marketing purpose. Treat your audience to a behind-the-scenes glimpse of a popular industry event or other relevant activity that few people might get to experience in person.

Top of Funnel 107

Top of Funnel Video Marketing Enterprise Management Tips 107

Convince & Convert

AUGUST 3, 2010

A company rang me recently to say that Google black listed them. link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world ! Make it us… [link] [link] Tish Davis RT @StacieinAtlanta: R.I.P. 3 Ways Facebook is Killing Your Website: The game used to be relatively simple. Build a website.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

A company rang me recently to say that Google black listed them. link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world ! Make it us… [link] [link] Tish Davis RT @StacieinAtlanta: R.I.P. 3 Ways Facebook is Killing Your Website: The game used to be relatively simple. Build a website.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Webbiquity

FEBRUARY 24, 2015

Enterprise-level SEO–optimizing thousands of pages, often across multiple subdomains and interlinked microsites as well as a mothership site–is different from working on smaller sites. 21 Industry Experts Share Their SEO Tips For 2014 by Reginald Chan. The Ultimate Guide to Enterprise SEO by SERPs.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Hubspot

MARCH 10, 2016

Click here for engagement rate benchmarks for a range of different industries.). Google+ (referred to as "Google Plus") is a social network that allows you to join and create circles in which you can mix and match family members, friends, colleagues, and fellow industry members. 57) Microsite. 34) Evergreen Content.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28