The Importance of Industrial Email Marketing for Targeting Engineers

Industrial Marketing Today

Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media.

Making Email the Cornerstone of Industrial Content Marketing

Industrial Marketing Today

You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial content marketing.

Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media.

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website content

How B2B Marketing is Changing in 2018

lead generation tactic, followed by social media. It’s viewed as the most effective lead gen tactic, followed by social media. year, followed by social media. of highly qualified leads, including media. content marketing, social media) used to. 1How B2B Marketing.

Social Media Usage by Engineers and Industrial Professionals

Industrial Marketing Today

Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Visit my website for more content on industrial marketing.]. Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeSome of the findings are consistent with their reports [.]. This is only a content summary. Please click on the headline to read the full article.

How Social Media Transformed the Beauty Industry

Brickfish

As her popularity on social media and knowledge of beauty products grew, she decided to make products of her own. Huda Beauty is a testament to the power that social media has on the beauty industry today.

How to Create the Best B2B Content in Your Industry

B2B PR Sense

It takes time, skill, and knowledge of industry best practices. Using social media, they got a bird's eye view of how people interact with content to see what content types work best. Think about what your audience needs to do, or what the future holds for your industry.

Industrial Blog Sites Revisited

Industrial Marketing Today

The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Industrial companies have realized the importance of inbound marketing and its impact on lead generation.

Sites 219

Industrial Email Marketing is NOT Dead

Industrial Marketing Today

One would think new marketing tactics such as social media and blogging would have killed good ol’ email marketing. Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Content Marketing Industrial Lead Generation email marketing industrial email marketing Industrial Marketing lead nurturing Marketo That is simply not true. I am seeing manufacturers continue to [.]. This is only a content summary.

Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies

Industrial Marketing Today

Industrial email marketing is alive and well in 2017 despite what you may heard or read to the contrary. Visit my website for more content on industrial marketing.]. B2B E-Mail Marketing Content Marketing industrial email marketing Social media

Four Benefits of Social Media Marketing

Webbiquity

Social media marketing has come a long way over the past decade. It’s matured as a discipline been embraced by companies of all size, across industries, around the world. Here are four key benefits of social media marketing. Guest post by Brad Richardson.

Report: Marketers Continue to Struggle to Measure Social Media ROI

KoMarketing Associates

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. percent) claim that social media is “very important” to their overall marketing strategy.

Industrial Content Marketing with Purpose

Industrial Marketing Today

Manufacturers and industrial companies cannot be content with just publishing content, their content marketing needs to drive the sales process. However, creating content that will convert traffic into leads in one fell swoop is a challenge since industrial sales typically have long sales cycles and a multitude of stakeholders are involved in the purchase decision. See Problem-centric Industrial Marketing ). See Industrial Marketing Content that Helps Buyers ).

Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Industrial Marketing Today

Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. Both studies cite this as the number one reason for using social media.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Penetration reached eight percent among larger firms and varied substantially by industry.

Blogs and Social Marketing in the Upstream Oil & Gas Industry

Industrial Marketing Today

The Upstream Oil & Gas industry, also referred to as the exploration and production (E&P) sector, has a reputation of being very conservative and conventional. It is strictly about using blogs and social media marketing in the E&P sector.

Instagram Advertising Continues to Increase for Social Media Marketers

KoMarketing Associates

As marketers continue to look to social media to resonate with their target audience, new research shows that Instagram is leading the way as a top channel. Stories, in particular, also appear to be paying off for social media marketers. The Growing Investment in Social Media Marketing.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. Many of the manufacturers and industrial companies fall in the smaller size category.

Influencer Marketing: Just how Mature is the Industry?

Onalytica B2B

Social media lowered the barrier to entry to reach an audience; pre-social, the focus was on advertising and its high capital requirements to reach a similar audience mass. Where is the industry heading? The post Influencer Marketing: Just how Mature is the Industry?

The More Industrial Marketing Changes, the More it Stays the Same

Industrial Marketing Today

67 percent of manufacturers, industrial and engineering companies stated that customer acquisition or lead generation is their primary industrial marketing goal in 2012, the same top two marketing goals for the past six years. I’m not trying to be clever or facetious with my headline.

Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Community forums have been around a lot longer than the newer social media channels. How do industrial companies benefit from a community forum?

Intent Data Industry News: ABM Innovation, Politics, Acquisitions, and More

Aberdeen

Industry Activity. One announcement, in particular, stands out in the intent data industry. And instead, Acronym, a digital media organization, estimated that more people would see the masthead ad than videos of debate candidates.

Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. Back then, print media was the center of the universe for B2B marketing. By the late nineties, I saw the writing on the wall; print media was becoming increasingly more digital.

Top 10 Industrial Marketing Posts of 2011

Industrial Marketing Today

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Unlike David Letterman’s Top Ten list; my industrial marketing blog posts are listed in decreasing order of popularity. Innovative Uses of QR Codes by the AEC Industry. Deconstructing the Four Stages of the Industrial Buy Cycle. 3 Business Blogs with Proven ROI from Industrial Companies.

Survey: Marketers More Likely to Resonate with Millennials through Social Media Efforts

KoMarketing Associates

When it comes to reaching out to target audiences via social media, new research suggests that millennials are far and wide more receptive to marketers through this channel. Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic.

Understanding the Age Gap is Important in Digital Marketing for Industrial Companies

Industrial Marketing Today

to market your industrial company, its products and services, then you need to understand the importance of the age gap and its impact on digital media usage. Im sure you have read many of the dire headlines about the critical skills gap in the industrial [.] The post Understanding the Age Gap is Important in Digital Marketing for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today.

Aging 274

Creating Digital Content for Industrial Marketing

Industrial Marketing Today

“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. Industrial buying decisions are usually made by a committee of different stakeholders and rarely by an individual.

Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. Manufacturers and industrial companies often use solutions or consultative selling to add value for their customers and transform themselves from suppliers into trusted partners. The industrial buy cycle has not changed. One thing is certain; “business as usual” is not working in the industrial sector.

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? Every disruptive technology is known to cause major upheavals in any industry. I service industrial companies, as you do.

Industrial Content Marketing’s Impact on Customer Experience

Industrial Marketing Today

Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Social Media Marketing Customer experience Industrial Marketing Customer experience — the Holy Grail of customer loyalty and repeat business. Every company wants it, many talk about it but only a few get it right. Customer experience is [.]. This is only a content summary. Please click on the headline to read the full article.

E-commerce: An Important Channel for Industrial Sales

Industrial Marketing Today

I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. The adoption rate has been much slower as compared to the online retail industry but B2B marketers are catching on fast. Manufacturers have used e-commerce to sell components, spare parts and off the shelf industrial products for a long time. However, I have noticed a growing trend among industrial companies using e-commerce as their primary sales channel.

Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. However, that doesn’t necessarily mean that industrial marketers are very happy with the results. Keeping e-mails relevant has become the key factor in proving their worth in industrial marketing. Integrating Social Media and Mobile.

Mail 212

Create a Content Series for Industrial Marketing

Industrial Marketing Today

This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. Use social media to announce each new post. Let me know what you think of my industrial marketing strategy of creating a content series. Content Marketing Inbound Marketing Industrial Marketing Strategies B2B Lead Generation Industrial blogs Industrial Marketing Thought leadership

Customers are Consuming More Marketing Video Content on Social Media Platforms

KoMarketing Associates

When it comes to video marketing, marketers are resonating more with their customers when they discover their content through social media, according to new research. Furthermore, 73 percent say they have been impacted by a brand’s social media presence when making a purchase decision.

How Well is Your Content Performing? (Industry Benchmark)

PureB2B

You want to make sure that you are continually improving, reaching the right people , and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which marketing practices you should adopt or stop using.

Report: 86% of Customers Want Transparency from Brands on Social Media

KoMarketing Associates

Marketers are turning to social media to reach out to their target audiences, and new research shows that it can pay off in the end to be transparent. About 40 percent of people who say brand transparency is more important than ever before directly attribute it to social media.