Remove industry measurement
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Measuring ROI of Industrial Content Marketing is Difficult

Industrial Marketing Today

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. Visit my website for more content on industrial marketing.].

ROI 107
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Email Marketing Benchmarks You Need To Know

SendX

To truly harness the power of email marketing, it's crucial to understand how your campaigns measure up against industry standards. That's where benchmarks come in.

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MASS Analytics’ roundtable at the I-COM Summit Experience 2022: The Measurement Industry Post Cookies Depreciation

Mass Analytics

Nick, a strong believer in measurement, and in his position of Analytics lead at Reckitt, added the valuable perspective of the client to the roundtable topic: “The Measurement Industry Post Cookies Depreciation”. On his side, Nick emphasized that Reckitt were from the early adopters of Analytics and Measurement.

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Measure, Test, Measure: A Proven Framework for Better Data-Driven Decisions

Vision Edge Marketing

One proven process to improve customer-centricity and other strategies that has gained prominence is the “Measure, Test, Measure” framework. Successful companies like Amazon exemplify the power of Measure, Test, Measure. Not all measures and metrics are created equal.

Training 245
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Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content.who may or may not actually work in purchasing. You'll learn: How to measure your content's value - no matter how comfortable you are with analytics and data.

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85% of B2B Marketers Struggle to Link Performance to Business Outcomes

KoMarketing Associates

This is followed by measuring and proving return-on-investment (40%), delivering quality leads (37%), and producing quality content (36%).­ Additionally, 76% of customers note that after having a positive experience, they increase their expectations for customer service across other industries.

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Are You Falling for These 6 Customer-Centricity Myths?

Vision Edge Marketing

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. Not just for some industries, or business models. Fact: True customer-centric performance measures encompass a broader spectrum, including customer engagement, effort, and the overall customer experience.