KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. BtoB Research Defining the Modern Marketer. Social Media Use in the Industrial Sector.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Only B2B

MARCH 13, 2024

By partnering with relevant industry publications and social media groups, you expose your content to a much larger audience actively searching for solutions in your area. But syndication on a high-traffic industry publication could put it in front of thousands of potential customers who need what you offer.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

ANNUITAS

MAY 13, 2021

Given the critical importance of MAP within an enterprise environment – and looking through the lens of strategic deployment of MAP – ANNUITAS|research conducted an extensive analysis of four of the leading, Salesforce-integrated MAP software vendors in late 2020. You can download this ANNUITAS|research report here. billion in 2019.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Biznology

JANUARY 19, 2018

Sullair’s headquarters in Buenos Aires is located in the funky industrial neighborhood of Barracas. Amy Guarino and I first met in 2014, when she was heading Marketo ’s effort to foment the marketing automation revolution in Japan. Hats off: Marketo is well-established there now. Quotable quote: “Process is everything.”

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Kapost

APRIL 19, 2017

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. Pick your favorite poison, be it ABM, analytics, alignment, digital transformation, Marketo best practices, or (our favorite) content marketing, and take the deep dive. My Itinerary for Marketo Summit 2017.

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

Only B2B

FEBRUARY 28, 2024

Intent data can reveal who’s still actively researching solutions like yours, allowing you to focus your efforts on high-potential leads. This empowers you to: Pinpoint High-Potential Leads: Ditch the comprehensive view and embrace the focal point approach- those actively researching relevant keywords, solutions, and industries.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

The Lead Agency

MAY 1, 2019

“The Financial Services Industry has been extremely slow in modernising their marketing in step with changing consumer behaviour” – Marketo The financial industry is continually evolving and, as such, it’s essential that your business is responsive to these changes. Simplify Processes Finances can be confusing.

Paid Search Agency 48

Paid Search Agency Work Management Advertising Agencies Marketing Management 48

Aberdeen

MARCH 1, 2019

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. Industry News. The post Intent Data Industry News: ABM, Google, Dynamic Targeting appeared first on Aberdeen. Direct Mail Influences Purchase Decisions.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

Litmus

MAY 3, 2019

In this episode of Delivering , host Jason Rodriguez digs into the history of the email industry—from the first spam message to recent mergers and acquisitions. See where we came from as an industry and, perhaps more importantly, hear about where we’re all going. Where are we as an industry? Episode Transcript.

CAN-SPAM 56

CAN-SPAM Advertising Agencies Acquisitions Paid Search Agency 56

Adobe Experience Cloud Blog

JUNE 9, 2015

Specifically, attendees stopped by the Marketo booth to ask, “I get that we have to better engage consumers, but how do I do it? Change is hard, especially in an industry like healthcare that’s held to regulations and security precautions that other consumer industries are not familiar with. Shopping Is Shopping.

Marketo 48

Marketo Conference Thought Leadership Blast Campaigns 48

KoMarketing Associates

JANUARY 16, 2017

Marketo recently surveyed global marketers to learn more about which resources are becoming more valuable in 2017. However, the percentages varied when researchers looked at martech usage around the globe. and international marketers concern you, even if your team spans multiple continents,” says Chandar Pattabhiram, CMO of Marketo.

Analytics 120

Analytics Sales Qualified Leads Marketo Forrester 120

Webbiquity

AUGUST 4, 2020

Presenting results of original research is often a strong draw. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? ClickMeeting.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Top Rank Marketing

NOVEMBER 13, 2023

In other words, if you’re writing what B2B buyers in your industry are genuinely looking for, and providing legitimately useful information, you’ll eventually start showing up higher in search results. Research has shown that organic search accounts for more than half of all website traffic.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. It also integrates with Microsoft Teams, Salesforce, Marketo, HubSpot, and other platforms. That’s a lot of options for virtual event platforms for meeting planners to research, try, and evaluate. Communique.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Adobe Experience Cloud Blog

JULY 21, 2015

After an hour of research you’re left with more questions than you started with. Introducing Marketo Institute. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. by industry, role, use case). Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

Vidyard

MAY 5, 2016

” (Aragon Research, Hot Vendors in Enterprise Video, Jim Lundy, April 20 2016) As Aragon noted in the report, video is becoming the dominant form of content because it makes consuming information faster. .” While this is a new capability, we expect it to become more sophisticated over time.”

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Adobe Experience Cloud Blog

MARCH 28, 2019

Steve Lucas, SVP of Marketo, an Adobe company, on Thursday challenged the thousands of attendees at Adobe Summit—The Digital Experience Conference to make every experience count. With that, Adobe CEO Shantanu Narayen came on stage to discuss with Lucas Adobe’s 2018 acquisition of Marketo. 3 Ways Nvidia Is Moving the Needle.

Account Based Marketing 132

Account Based Marketing Lead Ranking B2B B2B Thought Leadership 132

Adobe Experience Cloud Blog

JUNE 2, 2020

They say a picture speaks a thousand words—and research proves it. According to marketing industry influencer Krista Neher , the human brain can process images up to 60,000 times faster than words. 5 Industry Knowledge. Brush up your data science skills with these classes from Harvard. #3

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

Adobe Experience Cloud Blog

APRIL 11, 2017

Recent research found that the average office worker receives 121 emails every day. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. We created separate nurtures tracks based on industry and buyer personas, and we have learned a lot of lessons along the way.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

SmartBug Media

FEBRUARY 10, 2020

It should come as no surprise that your prospects are online researching your products and services long before they’re ready to buy. Below, we provide the definitive guide to Marketo Lead Scoring —which will help you grow your business by understanding your prospects and where they are at in the marketing funnel. What Is Lead Scoring?

Lead Scoring 19

Lead Scoring Lead Ranking Marketo Sales Qualified Leads 19

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Let’s look at five key steps to penetrate a new industry: 1. At Marketo, we have team members who are dedicated to verticals of interest. At Marketo, for example, we found that the ideal personas in certain industries may be sales or IT leaders as opposed to marketing leaders, as they drive most of the purchasing decisions.

Verticals 132

Verticals Work Management Lead Ranking Sales Qualified Leads 132

Valasys

APRIL 15, 2024

Here’s how automated email sequences achieve this: Content for Every Stage: Share educational resources for those just starting their research, offer exclusive promotions to engaged leads, and provide personalized recommendations for those close to making a purchase.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40

Adobe Experience Cloud Blog

OCTOBER 17, 2017

For email marketers , tools like Marketo Email Insights is one way to gain insights into email performance. According to Marketo’s State of Engagement research, the answer is irrelevant content. That’s where marketers should look to tools to help inform their strategies for deeper engagement. The answer may surprise you.

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

Adobe Experience Cloud Blog

MAY 31, 2012

This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge). More than 1,400 people descended on our city to be a part of the Marketo Summit 2012.

Marketo 48

Marketo Peer-to-peer Word of Mouth Marketing Automation Services 48

Adobe Experience Cloud Blog

DECEMBER 15, 2016

For example, if a user types in “3rd party logistics,” does that person want to learn about the logistics industry? If a logistics brand wants to rank well for the term, they need to provide high-quality content defining the term and explaining their industry and business. Does he want to hire a 3PL service? Does he want a definition?

Marketing Automation Services 48

Marketing Automation Services Keywords Long Tail Marketing Budget Programs 48

Adobe Experience Cloud Blog

JULY 28, 2016

As women in the tech industry , we may not be first, but we’re making cracks in the glass ceiling every day working in what is still a male-dominated industry. Research, like this Pew Research report , shows that women excel at compromise. So, how do you lead when you’re the only woman in the room?

Peer-to-peer 48

Peer-to-peer Thought Leadership Marketo Opinions 48

Adobe Experience Cloud Blog

JANUARY 22, 2020

Marketing is an industry that has exploded in a million directions. They don’t want to spend the time necessarily doing a ton of research, but if you can provide something upfront that gives them a glimpse that’s a little more human, it can go a long way.”. From print advertisements grew blogging and content marketing. People are busy.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

Scoop.it

OCTOBER 5, 2023

Source: Marketo That’s why you should thoroughly examine the topic before getting to implementation. Statistics on the success of ABM in SaaS According to research by SiriusDecisions, 92% of B2B marketers believe that ABM is extremely or essential to their overall marketing efforts.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Televerde

JUNE 9, 2020

Eric is a highly respected and talented sales leader who has intimate understanding of our industry and customers. Johnson retired from his position as Chief Sales Officer at Marketo where he led Marketo’s global sales operations. The appointment of Johnson brings Televerde’s board to seven members.

Enterprise Management 67

Enterprise Management Marketo Lead Ranking Work Management 67

Walker Sands

FEBRUARY 8, 2022

After identifying the need for a more sophisticated tracking and integration, Sendbird also looked to Walker Sands to play a key role in its Marketo standup, which included optimizing lead scoring, establishing integrations for paid campaign tracking, and advancing data enrichment and integrity.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Adobe Experience Cloud Blog

APRIL 25, 2013

There are different kinds of things you can track with scoring: Fit: Fit score is based on the demographic and firmographic attributes that tell you how well the prospect compares against your ideal buyer profile – things like job title or role, industry, and company size. Using “Marketo” as a keyword in a Google search.

Lead Scoring 48

Lead Scoring Lead Ranking Research Leads 48

Adobe Experience Cloud Blog

MAY 12, 2020

Marketo ’s sister company, Magento , is reporting big increases in demand for its commerce solutions, often from companies that didn’t need it before coronavirus. . The corporate events industry has long been under scrutiny for the resources it consumes and the waste it creates. Many won’t want to return to the old ways of buying. .

Work Management 159

Work Management Marketing Management Lead Ranking Paid Search Agency 159

Only B2B

MARCH 6, 2024

Gartner research from 2023 suggests that only 25% of leads are qualified , signifying the importance of effective lead qualification processes to maximize ROI. Focus: Lead generation efforts prioritize attracting a broad audience who might be somewhat familiar with your industry or have a general need that your solution could address.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Binary Demand

MAY 30, 2023

Marketo) Only 20% of prospects are pursued. The top B2B lead generation companies and software solutions get their leads from various sources, utilizing a combination of AI-enabled research and sales development representatives. You can inquire with former consumers of these agencies or your own industry contacts.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

Marketo) Only 20% of prospects are pursued. The top B2B lead generation companies and software solutions get their leads from various sources, utilizing a combination of AI-enabled research and sales development representatives. You can inquire with former consumers of these agencies or your own industry contacts.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

In fact, Statista projects that the industry will grow to double its size in this year alone, ballooning to $12 billion in total market value. Start with Research. Conducting market research can be done in a myriad of ways. For this, you’ll want to look at what the large brands are doing within the tech industry.

Ideal Customer Profiles 134

Ideal Customer Profiles Product Marketing & Strategy Copywriting 134

Adobe Experience Cloud Blog

MARCH 7, 2017

I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age. As I’m sure you’re aware, Marketo is at a turning point in its journey—one that aligns perfectly with where marketing, as an industry, is headed. This isn’t your mother’s Marketo Summit.

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117