sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Outgrow

AUGUST 6, 2021

12 Best Lead Generation Ideas to Implement in 2021. Lead generation is the cornerstone of every marketing effort for both B2C and B2B businesses alike. But the hours spent on generating quality leads must be fruitful. Interactive content is your best friend when it comes to lead generation. Let’s begin!

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) In today’s post, read about building a B2B sales funnel that sales teams can deploy now to bring more qualified leads over the finish line. That might include watching your product videos, reading blog posts, or listening to your podcast.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Zoominfo

JANUARY 19, 2022

The COVID-19 pandemic is still causing uncertainty in 2022, but some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. Here’s a list of the go-to-market trends you should incorporate into your 2022 planning. You need to maintain the human aspect of business and pair it with high-quality data.

Trends 100

Trends Planning Lead Scoring Lead Ranking 100

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. Driving high-quality leads? The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

seo.co

MARCH 28, 2021

In other words, you need leads. In most industries and product categories, it’s rare that you’ll engage with a customer who is ready to buy the first time they hear about your product. And though a bottom-of-the-funnel (BOFL) lead is the most fun kind of lead, every BOFL starts as a TOFL, or top-of-the-funnel lead.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Hinge Marketing

MARCH 11, 2021

“We got most of our leads from referrals. Most of our leads have always come from conferences, trade shows, and speaking events. So how do marketers adapt and generate more visibility, leads, and trust in these unprecedented times? It has proven to be highly impactful marketing technique.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Only B2B

JANUARY 18, 2018

Lead Generation vs. Demand Generation: Top 6 Strategies Which Work! We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. This is an extension of the post wherein we focus on different lead generation and demand generation strategies.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

Only B2B

DECEMBER 23, 2019

When marketers set out to create demand generation strategies, a broad perspective is required. This is because demand generation requires a certain degree of cooperation between the sales and marketing departments. But, you can hit the bullseye with your content marketing efforts if you follow these 6 demand generation strategies.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Webinar Metrics 62

Only B2B

DECEMBER 23, 2019

We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. This is an extension of the post wherein we focus on different lead generation and demand generation strategies. A Case studies are winners too! Podcasts and Videos. I am not surprised.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

DealSignal

FEBRUARY 18, 2024

When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need. Distinguishing Prospects from Leads It’s crucial to understand that “prospect” and “lead” are not interchangeable terms.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Zoominfo

SEPTEMBER 30, 2018

Not only are podcasts a great source of entertainment, but more professionals use podcasts for professional development, research, and inspiration. Today, we’re sharing our list of the best sales podcasts on the web from some of the biggest sales personalities. What are the Best Sales Podcasts? Host: Brian G.

Sales Management 100

Sales Management Top of Funnel B2B Thought Leadership Best Practices 100

Directive Agency

JUNE 10, 2020

Can you drive more leads at a lower cost?”. Those leads aren’t quality enough.”. As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. Rena Gadimova – Senior Content Marketing Strategist at Adobe.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Golden Spiral

MARCH 10, 2022

Is your entire marketing effort powerful and thorough enough to get someone to not only know your company’s name but to be your cheerleader in internal discussions? Here are a handful of ideas for blog posts, podcast episodes, and videos. Three decisions to make now before our industry moves [in this direction]. A Story to Tell.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Terminus

OCTOBER 29, 2021

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A Why Use Account-Based Marketing? ABM Replaces All Other Marketing Activities. Hi there, Vladimir Blagojevic here. Myths like: 1.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

PureB2B

AUGUST 25, 2021

Essentially, the goal is to make potential customers become aware of you, like your brand, and trust you through social media sales and marketing activities. People often confuse social selling with social marketing – a common mistake. The ultimate goal is to have clients call you when they require your goods or services.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

Outgrow

FEBRUARY 25, 2021

Lo and behold, came growth hacking strategies that EVERY marketer started talking about. A growth hacker works at the intersection of product, marketing, and data. However, a product-market fit is necessary before jumping on to any of these growth hacking strategies. Pre-Launch Marketing. It’s free of cost!

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Aberdeen

DECEMBER 27, 2019

Throwing out a wide net and hoping you “catch” something is how most B2B marketing teams function. The result is a lot of time wasted on marketing campaigns that only produce minimal results. But intent data changes the marketing game by offering a competitive edge based on your customers’ journeys. But it goes beyond that.

Intent Data 84

Intent Data Paid Content Intent Top of Funnel 84

Oktopost

NOVEMBER 14, 2022

Influencer marketing is one of the most powerful strategies that could be done for your business. According to a study done by BusinessWire, 61% of people trust a recommendation they see on a social platform from an influencer, while only 38% would trust a recommendation from a brand. What is influencer marketing strategy?

Webinar Metrics 69

Webinar Metrics Marketing & Strategy B2B B2B Thought Leadership 69

Porch Group Media

NOVEMBER 8, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. So what should marketers do? Luci: What do you do to prepare?

Privacy 52

Privacy First-Mover Advantage Planning Paid Search Agency 52

DealSignal

DECEMBER 28, 2021

What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. Use intent data to find in-market buyers. Demand Generation Strategy and Tactics.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Valasys

NOVEMBER 7, 2019

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Podcasts are digital audio or video files broadcasted as episodes that the users can download & listen to. population, listen to podcasts regularly. population, listen to podcasts regularly.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Ledger Bennett

MARCH 12, 2020

As we all know, events are a significant investment from both a financial and resource point of view, and they’re critical to generating new leads through face to face interaction. You still need to pay wages, increase brand visibility, generate new leads and ultimately continue to grow your revenue – with or without Coronavirus.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Goodish Agency

MARCH 10, 2021

On February 25th, 2021 new hosted our very first Goodish Show on optimizing your digital marketing strategy in 2021 where we addressed the market adaptation to the word-wide pandemic in 2020, addressed pressing digital marketing topics of today, and provided some of our biggest tips for growing your brand in 2021.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98

Metadata

SEPTEMBER 1, 2022

Demand generation just isn’t a subset of marketing. It’s the outcome of all kinds of marketing activities working together. It’s no wonder then that, according to a recent survey, only 73% of those marketers feel they are somewhat successful in implementing data-driven demand marketing strategies. Content marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Televerde

OCTOBER 20, 2020

There’s no reason to make huge uneducated guesses about markets or leads anymore because you have heaps of high-quality data at your disposal. In other words, you don’t have to: Collect high volumes of leads and figure out which ones are qualified. Send leads generic content for nurturing. Improved Lead Scoring.

Analytics 59

Analytics Marketing AI Demand Lead Scoring 59

Aberdeen

DECEMBER 27, 2019

Throwing out a wide net and hoping you “catch” something is how most B2B marketing teams function. The result is a lot of time wasted on marketing campaigns that only produce minimal results. But intent data changes the marketing game by offering a competitive edge based on your customers’ journeys. But it goes beyond that.

Intent Data 52

Intent Data Paid Content Intent Top of Funnel 52

Belkins

DECEMBER 20, 2020

Marketing agencies have to generate leads to keep their business going. So how to get leads for digital marketing? Apart from the steps mentioned above, we highly recommend you to investigate efficient appointment setting strategies to facilitate your lead generation. Thus, look up their name and industry.

Ideal Customer Profiles 111

Ideal Customer Profiles Work Management Planning Advertising Agencies 111

PureB2B

AUGUST 25, 2021

Essentially, the goal is to make potential customers become aware of you, like your brand, and trust you through social media sales and marketing activities. People often confuse social selling with social marketing – a common mistake. The ultimate goal is to have clients call you when they require your goods or services.

Lead Ranking 62

Lead Ranking Linkedin Network Marketing Sales Qualified Leads 62

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Content Marketing Institute

OCTOBER 19, 2018

Today, I just call him Average Content Marketer. See, average content marketers are far too concerned with looking like they can do the job. Average content marketers love the tips and tricks, the cheats and hacks, the gurus and the get-there-quick schemes. We need to reset this industry to first principles – and fast.

Budget Programs 87

Budget Programs Content Work Management Case Studies 87

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. 2017 - Sept. Organic Growth Highlights. January 2017–June 2018.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49