Zoominfo

JUNE 2, 2021

By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too. Savvy sales reps and marketers can take this approach to engage with leads earlier and stay ahead of their competitors. Figure 1 : Real-time buying signals can boost various sales and marketing activities.

Buy 246

Buy Zoominfo Work Management Marketing Management 246

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? So, show them the money.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Only B2B

APRIL 17, 2024

The 5 Benefits of B2B Appointment Setting B2B appointment setting tackles these challenges head-on, offering a range of benefits to optimize your sales funnel: 1. Their understanding of market trends facilitates lead nurturing and significantly boosts your sales conversions.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. What is retail media?

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Heinz Marketing

MARCH 28, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Hinge Marketing

JANUARY 10, 2023

Over 700 firms participated, representing the six industry groups shown below. Full research reports are available for each of the industries. The sample contained firms of various size ranges, and they do business in every region of the globe. Pre-Order your Industry Report Here. Meet the High Growth Firms.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Valasys

APRIL 24, 2024

Their technology focuses on “industry-leading compression and adaptation” to ensure fast, cost-effective, and accurate computer vision applications on mobile devices. As AI researcher Dan Faggella highlights, efficient AI systems can significantly enhance customer experiences , leading to increased satisfaction and loyalty.

Startups 40

Startups Lead Ranking Acquisitions Customer Satisfaction 40

Inbox Insight

FEBRUARY 19, 2024

Effective lead generation comes down to both B2B lead quality and quantity. But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter. Reading time: 4 minutes Why is Lead Quality the key area of focus for Demand Generation?

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

Go Beyond SEO

MARCH 20, 2024

Welcome to the world of online marketing for plastic surgery clinics! Amplify Visibility is a renowned agency specializing in pay-per-click (PPC) advertising for the plastic surgery industry. Amplify Visibility is a renowned agency specializing in pay-per-click (PPC) advertising for the plastic surgery industry.

Advertising Agencies 78

Advertising Agencies PPC Paid Search Agency Ad Agencies 78

Lead Forensics

APRIL 18, 2024

They can drive more website traffic, increase email activity, help lead generation , and ultimately produce more revenue; almost 80% of the B2B organizations who exceeded their revenue targets last year have buyer personas in action! It’s a description of all the variables that build your ideal lead, prospect and client.

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Lead Forensics

APRIL 18, 2024

They can drive more website traffic, increase email activity, help lead generation , and ultimately produce more revenue; almost 80% of the B2B organizations who exceeded their revenue targets last year have buyer personas in action! It’s a description of all the variables that build your ideal lead, prospect and client.

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” and European Union. Why we care. Major challenges. Get MarTech!

Spending 141

Spending Analytics Work Management Marketing Management 141

Launch Marketing

NOVEMBER 8, 2023

Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. They convey a range of important characteristics about these individuals. This includes what type of marketing or sales materials they engage with and what products they purchase.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Launch Marketing

NOVEMBER 1, 2023

In a B2B (business-to-business) organization, the lead of your marketing department plays a critical role in shaping and executing the marketing strategy. This involves setting goals, identifying target markets, and determining the best approaches to reach and engage potential clients. Download now! Why ask this?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. My recent influencer marketing campaign is a testament to that.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Madison Logic

APRIL 11, 2024

WATCH VIDEO The Challenge For Katrina Kilgas, B2B Media Manager at Shell, developing an effective account-based marketing (ABM) strategy hinges on leveraging data to understand and engage a diverse audience. To enhance their marketing efforts, Shell recognized the need for detailed intent data and insights into their target accounts.

Account Based Marketing 52

Account Based Marketing ABM Advertising Agencies Work Management 52

Navigate the Channel

AUGUST 7, 2023

Beacon Technology is rapidly gaining momentum in the B2B marketing world due to its ability to create seamless interactions between businesses and their customers. When a user’s smartphone comes within range of a beacon, it triggers the associated app to deliver relevant content or notifications.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Top Rank Marketing

FEBRUARY 26, 2024

It’s a tough time for the tech industry. In this environment, marketers are under pressure to drive impact and bolster the pipeline. ” Partnering with the right B2B tech marketing agency can be a critical move to overcome the challenges at hand, and get the most out of your budget.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Valasys

APRIL 23, 2024

From the market’s competitiveness to security, everything makes it hard for marketers to manage business processes. However marketers know how to deal with the market’s competitive edge, but security is a concern for business managers. If your network is not safe, it may lead to huge business threats.

Phishing 40

Phishing Business Work Management Marketing Management 40

Top Rank Marketing

NOVEMBER 6, 2023

Every marketing strategy should include determining the best way to narrow down the total addressable market (TAM) for that particular campaign. Audience segmentation is critical for using your marketing resources effectively. A diverse range of sources can help you gather more data and cross-verify the data you already have.

Segmentation 117

Segmentation B2B Marketing Planning B2B 117

SmartBug Media

JANUARY 26, 2023

Or maybe you’ve been scrolling through your database and thinking about the incredible smart content campaign you could put together if you were 100 percent sure which industries your top customers were from—but you just don’t have time for the research. We’ve all been there. you can even get your whole database’s fax numbers.

Zoominfo 105

Zoominfo Hubspot CRM Budget Programs 105

B2B Marketing Directions

APRIL 20, 2024

The study involved a survey of 3,484 business leaders (all LinkedIn members) from a wide range of industries and company sizes. 73% of B2B Decision-Makers said an organization's thought leadership content is more trustworthy than its other marketing materials for assessing the organization's capabilities and competencies.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Studies Research 63

Martech

DECEMBER 19, 2023

Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Dig deeper: 3 privacy-centric solutions for marketing compliance Pitching the product. Industry experts are already speculating about potential repercussions. Early response. Get MarTech!

Paid Search Agency 111

Paid Search Agency Advertising Agencies Conversion Ads 111

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

FMG Suite

MARCH 15, 2024

March 15, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, announced that it has been named “Best Overall FinTech Software” in the eighth annual FinTech Breakthrough Awards. SAN DIEGO, CALIF.,

Marketing Management 59

Marketing Management Software Ad brokers Best Practices 59

Binary Demand

MAY 30, 2023

Lead generation is the lifeblood of any business. And this necessitates investigating new lead generation methods. Remember that you cannot make sales without leads. Remember that you cannot make sales without leads. Therefore, top-tier lead generation is essential to your sales pipeline. billion by 2023.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

Lead generation is the lifeblood of any business. And this necessitates investigating new lead generation methods. Remember that you cannot make sales without leads. Remember that you cannot make sales without leads. Therefore, top-tier lead generation is essential to your sales pipeline. billion by 2023.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

ClearVoice

APRIL 17, 2024

This wisdom holds especially true for us marketers, whose responsibility is to drive growth and attract new customers. The Importance of Tracking Your Collaborative Content Hopefully, we don’t have to emphasize how important data is to your marketing success. Sixty-eight percent of B2B businesses struggle with lead generation.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Martech

SEPTEMBER 16, 2022

Their retail customers range from mom-and-pop liquor stores and restaurants to grocery stores and casinos. During the pandemic, the company realized just how far behind the alcoholic beverages industry is,” said Judah Zeigler, VP of digital and e-commerce at Allied Beverage. “We Transformation at scale. Customer experience rollout.

Work Management 125

Work Management Marketing Management B2B Sales CRM 125

Oktopost

SEPTEMBER 21, 2023

Direct lead generation: Social media platforms offer a direct channel for lead generation, identifying prospects through their online activity. This will attract your audience to your brand and content, integrating them into your marketing ecosystem.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

SalesGrape

DECEMBER 3, 2023

Navigating the NHS Market: Telemarketing Tips for Healthcare Lead Success Understanding the NHS Market: A Primer for Healthcare Telemarketers The National Health Service (NHS) in the UK is a complex and highly regulated market, making it crucial for healthcare telemarketers to have a solid understanding of its intricacies.

Telemarketing 80

Telemarketing Marketing Management Lead Scoring Lead Ranking 80

Binary Demand

FEBRUARY 26, 2024

Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. Think of automated B2B processes like email marketing campaigns and social posts—seamless, efficient, and always on point. Applications range from predictive analytics to automated lead scoring.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

DealSignal

FEBRUARY 1, 2024

ZoomInfo Overview ZoomInfo is a recognized player in the B2B lead generation space, known for its extensive database encompassing companies and contacts. However, its long-standing presence in the market without significant updates to its lead generation algorithm raises concerns about the freshness and precision of its data.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. 89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. Whether it is on LinkedIn or not, it is imperative to market on the platforms your audience is on.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

Advertising Agencies 113

Advertising Agencies Brand Identity Branding Marketing & Strategy 113