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Why You Need a Lead Nurturing Strategy

LeadSquared

According to Market2Lead , nurtured leads experience a 23% shorter sales cycle. Then, you’ll have to segment these buyers based on items like profile or industry so that you give yourself a chance of creating reusable buckets of ideas. What makes this tricky is that there is a need for prior analysis.

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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

This is a natural result of a maturing market, as technology-oriented pioneers are replaced by buyers less likely to research their options in depth. Will they specialize in particular industries to establish a small but profitable niche? Will they specialize in particular industries to establish a small but profitable niche?

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. All thoughts are welcome!

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Marketing Automation Trends for 2010

LeadSloth

Megan Heuer , Research Director, SiriusDecisions. Kevin Joyce , CMO, Market2Lead. Megan Heuer, Research Director, SiriusDecisions ( @megheuer ). Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Malcolm Friedberg , Principal, Left Brain Marketing. Kristin Hambelton , Sr Director of Marketing, Neolane.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.