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How to Measure Your Small Business’s Marketing Success

Marketing Insider Group

Direct mail: Since it can be difficult to measure the effectiveness of a direct mail campaign, add a tracking mechanism, like a unique URL or promo code, to each piece of mail to monitor conversion and response rates. Marketing solutions can range in price from free to thousands of dollars per month. Consider your budget.

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Seven Event Marketing Ideas to Attract and Engage Attendees

Webbiquity

That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important. Keep in mind that millions of industry experts are disabled, and that they too deserve to attend important events. Image credit: Teemu Paananen on Unsplash. Promote Your Event Through All Online Channels.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Send (Lumpy) Direct Mail. Email was supposed to kill direct mail. ” Not just any direct mail, though.

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All The Digital Marketing Tools You Need To Get The Job Done

Marketing Insider Group

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. Email marketing is an important part of your overall content strategy, and MailChimp is one of the most popular tools for managing mailing lists and managing your email communications.

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Innovative Developments in B2B Chemical Manufacturing: Challenges, Opportunities, and Future Growth Prospects

Fount Media

The Chemical Manufacturing Industry plays a crucial role in the global economy, as it provides the building blocks for a wide range of industries, including agriculture, pharmaceuticals, construction, textiles, and automotive.

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. Specific gifting tactics have generated return on investment ranging from 250 percent to a jaw-dropping 14,971 percent. What do we mean by “direct mail marketing”?

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A guide to an effective email newsletter: Strategic planning best practices (Part 1 of 3)

SmartBrief - Marketing

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. As a result, sales and marketing should be in alignment regarding objectives ranging from content to calls-to-action.