Champion Communications

JULY 12, 2022

Is graphene the key to pioneering change in the construction industry? From podcasts to surveys, this month’s highlights showcase a variety of strong leaders wanting to revolutionise their industries. Catriona also touches on what organisations can do to elevate women in the tech industry. . . Logicalis .

Multi-Channel 62

Multi-Channel CMO Digital Transformation Paid Search Agency 62

Trade Press Services Newsletter

JULY 6, 2023

Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. Research shows that recruiters spend an average of seven seconds reviewing a resume before determining if it warrants further reading.

Personalization 130

Personalization Tips Brand Identity Branding 130

Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. He has covered everything from local politics to architecture and engineering, food service and franchise ownership, and the sports industry. Q: How has B2B trade magazine publishing changed over the last 25 years?

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

SmartBrief - Marketing

MARCH 22, 2024

This scenario isn’t real, but the general feeling around AI in regard to employment has many segments of industry in panic mode. AI can hurt — and help If there’s an industry where that is rife with those possibilities, it’s essentially any type of content creation. For the first notion, that might not hold true for long.

Marketing AI 91

Marketing AI Copywriting Creativity CAN-SPAM 91

Webbiquity

JANUARY 11, 2022

They evaluate a company’s line of products, assess its industry expertise, and look for trust signals that indicate the business’s reputability. Business customers also typically put a great deal of research and consideration into the purchases they make. Eleanor Hecks is editor-in-chief at Designerly Magazine.

Design 269

Design Paid Search Agency Companies B2B 269

Hubspot

JULY 13, 2018

In some circles, market research is a catch-all term for asking the industry what it wants. "Do Let me do some market research to find out," someone might say. Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Webbiquity

JUNE 28, 2022

Note how they highlight different types of businesses to show they have multiple solutions no matter what industry you might be in. Researchers found about 80% of people who aren’t happy with the look or experience on a site will head to a competitor’s page. Eleanor Hecks is editor-in-chief at Designerly Magazine.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Trade Press Services

FEBRUARY 19, 2024

As publication experts who support immigrating and non-immigrating experts across all industries, we understand what it takes to effectively establish credibility, visibility, and reputability in any marketplace. Press releases are a valuable medium for sharing news related to research or scholarly contributions.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. BtoB Research Defining the Modern Marketer. Social Media Use in the Industrial Sector.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Brandpoint

APRIL 12, 2023

Thanks to our findings from our 2023 Future of the PR Industry Research Report, we have a solid look into the future of the Public Relations profession. See our top three takeaways from the survey in this article by David Olson published on PRsay, a sub-section of PRSA’s Strategies & Tactics magazine.

Forecasting 62

Forecasting PR Public Relations Tactics 62

Zoominfo

MAY 8, 2020

A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list. What industries are we likely to sell into? Justin uses ZoomInfo to create filtered searches that specify industry, company size, and geographical location. For example, ZoomInfo markets to companies of all sizes and in all industries.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Trade Press Services

JANUARY 29, 2024

Research shows that brand messages reach a whopping 561 percent farther when shared by employees versus the same message shared on a company’s official social channels. “If These partners understand what your business does and have a unique opportunity to connect with other viable prospects in your industry.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Trade Press Services

MARCH 4, 2024

When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices. However, it’s equally important for brands to position themselves as a part of the current conversation in their industries.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

KoMarketing Associates

AUGUST 22, 2012

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. Striking a Balance. Online) Marketing Spending on the Rise. Challenges as Far as the Eye Can See.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Adobe Experience Cloud Blog

MARCH 20, 2019

Last Christmas, I bought a friend of mine a subscription to a science and culture magazine. She had discovered the magazine during downtime at work, so she was delighted when they started showing up at her door. But then other magazines offers started to arrive in the mail. How did she know that the magazine had sold her data?

Privacy Policies 134

Privacy Policies Ad Exchange Paid Search Agency Privacy 134

Walker Sands

OCTOBER 26, 2023

Magazine, Motherboard and CNET joined me to talk about the state of journalism, the ways news consumption is changing, misinformation on social media, and (of course) AI. Magazine, who covers HR, public policy and legal affairs, said she and her team can tell if an idea will make a good story right away. “My A third of U.S.

Public Relations 52

Public Relations Paid Search Agency Social Media Aggregators 52

KEO Marketing

APRIL 7, 2015

KEO Marketing is excited to have contributed a story in the current issue of a newly reformatted digital magazine serving the region’s tech community. Just like customers, job seekers will also begin their interaction with your company by researching it online.

Features 48

Features Paid Search Agency Social Media Communities 48

Litmus

SEPTEMBER 29, 2023

So grab your coffee (or caffeinated beverage of choice) and sip on the biggest headlines shaping the email industry. While marketers are most interested in organic social media to reach their target audiences, research shows that consumers prefer to communicate with brands via email. Fort Lauderdale, Florida made a $1.2

Marketing AI 80

Marketing AI Email Marketing Phishing Ideal Customer Profiles 80

Webbiquity

MAY 11, 2021

Although hiring an outside firm to conduct your efficiency audit gives you better results, there are some things you can and should do on your own before turning information over to your researcher. What industry trends might change your business in the next five years? Eleanor Hecks is editor-in-chief at Designerly Magazine.

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Top Rank Marketing

NOVEMBER 17, 2023

Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. Have you come across an important B2B marketing news item we haven’t yet covered?

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Biznology

JANUARY 26, 2022

I was recently interviewed by Karen Mangia, VP at Salesforce, for Authority Magazine on the Great Resignation and the Future of Work. We virtually hosted 30 senior leaders across numerous industries who were eager to understand how they could better meet the needs of today’s workforce. Career gaps won’t be career killers.

Trends 190

Trends Work Management Burn Rate Thought Leadership 190

nDash

NOVEMBER 2, 2021

Read on for six expert content writers focused on the hospitality industry. She’s worked with Escapism magazine, Foodism magazine, enRoute, NUVO, SHARP, and Time Out. Mark has a background in journalism, market research, and content marketing. Jessica Huras. Gwen Luscombe.

Marketing Budget 52

Marketing Budget Top of Funnel Content Marketing SERP 52

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. GE’s content is crafted around the human stories behind the technology.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Insider Group

JANUARY 16, 2020

My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. Perform keyword research. Did you get that?

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

ClearVoice

FEBRUARY 4, 2020

’ Forbes named him one of the “Top 10 Online Marketing Experts to Watch” and Entrepreneur Magazine included Crestodina in their “Top 50 Marketing Influencer” list. It’s the magazine. It’s the mini-version of Wikipedia for your industry. ' Your blog is the magazine. Lucky us… he agreed. It doesn’t sell.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Envy

MARCH 11, 2019

Sophos are cyber security veterans, involved in the industry since 1985. Javvad Malik, as well as being a security advocate for AlienVault, is a well-known cyber security evangelist and broadcaster across social media on security industry news. Dark reading is a magazine style blog covering the whole gamut of cyber security.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Zoominfo

AUGUST 1, 2023

Researchers at credit monitoring agency Experian, for example, determined that the costs of bad data can exceed between 15–25% of a company’s total revenue, driven largely by the time and productivity costs of correcting errors and manually verifying data outputs. Today, it’s sales and marketing.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

DotDigital

OCTOBER 28, 2021

Tom Burrell changed advertising forever, he was instrumental in creating marketing for the Afro-American consumer, whilst fighting for his place in the industry harder than any white colleague had to. Breaking into the industry. Breaking into an industry that was almost entirely white was undeniably a challenge.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Marketing & Strategy Ad Agencies 98

Hinge Marketing

AUGUST 28, 2015

We know that brand research is important, but whose perspective do you need? SEE ALSO: Cost and Benefits of Market Research. They can be experts, members of an association, professionals who work in a complimentary industry, or even contributors to a popular blog, newspaper, industry journal or magazine.

Research 48

Research Brand Identity Branding Lead Scoring 48

Envy

JUNE 29, 2022

With AI on everyone’s mind, multiple industries, including B2B marketing, are lining up to see how to take advantage of the wonders of AI. OpenAI is a non-profit research group of industry experts. The Berkeley Artificial Intelligence Research. And a great way to do this is through following the best AI blogs.

Marketing AI 118

Marketing AI Amazon Lead Ranking Inbound Marketing 118

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. Their “outside in” perspective is critical, with the ability to keep a pulse on the marketplace with regular insights and research from experts with deep expertise in specific areas of focus.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

Valasys

JANUARY 23, 2024

For these magazines, the BlueTree team pitches and produces topically relevant material in which linkages to customers, services, and goods are organically and fluidly included in excellent, long-form writing. You can determine whether link-building is appropriate for your company through thorough research.

Link Building 40

Link Building Service Ad Building Acquisitions 40

Zoominfo

APRIL 16, 2018

Keenan’s book shares how the rules of the industrial age no longer work and that if you want to be successful, you must learn the new rules for success. Administrative tasks and prospect research eat up a ton of time that reps could spend selling. Look for hacks and restructure your processes to streamline your research.

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

Walker Sands

DECEMBER 12, 2023

Currently a senior editor at CRN, the IT channel trade outlet formerly known as Computer Reseller News magazine, Kyle has covered cybersecurity and related topics for many years. But there doesn’t have to be an explicit channel program angle for Kyle to cover a piece of news or research. There are 3,000 cybersecurity vendors. “I

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Contify

AUGUST 17, 2020

SaaS Magazine Prestigious ‘SaaS 1000’ honors Contify, a competitive intelligence company, for its fast growth. Contify continues to innovate in the competitive intelligence space to deliver custom actionable insights to clients across industries such as automotive , banks , insurance , consulting, market research firms , and pharma companies.

Enterprise Management 93

Enterprise Management Marketing Management Paid Search Agency Companies 93

Industrial Marketing Today

MAY 15, 2012

However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Is email marketing effective for engaging with an industrial audience ? IMO, they both belong in an industrial marketer’s toolbox.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

In fact, Statista projects that the industry will grow to double its size in this year alone, ballooning to $12 billion in total market value. Start with Research. Conducting market research can be done in a myriad of ways. For this, you’ll want to look at what the large brands are doing within the tech industry.

Ideal Customer Profiles 134

Ideal Customer Profiles Product Marketing & Strategy Copywriting 134