Modern B2B

MARCH 28, 2024

The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. With the AI industry expected to grow 120% year on year, around 48% of businesses are already using some form of AI to utilise big data effectively.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Scoop.it

JULY 20, 2023

Your brand might already practice content curation , which is the art of researching, collecting, and publishing content from your brand and from elsewhere for maximum consumer benefit. Today, let’s break down what tailored curation is, how it works, and how you can leverage the most niche content to boost customer loyalty and more.

Curation 72

Curation Loyalty Ideal Customer Profiles Burn Rate 72

Vision Edge Marketing

OCTOBER 3, 2023

The quest to discover new customers and retain the loyalty of existing ones is not without challenges. Moreover, the map to customer satisfaction and customer loyalty is ever-changing, requiring businesses to decipher clues and adapt their customer-centric strategies. Wondering what kind of data to navigate?

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Vision Edge Marketing

JANUARY 30, 2024

Evolving Customer Needs and Foster Loyalty : In his book, The Practice of Management , Peter Drucker declares there is only one purpose of a business: to create a customer. It often involves tactics like price adjustments, loyalty programs, and improving customer service. As time has progressed, specialized approaches have evolved.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Vision Edge Marketing

APRIL 9, 2024

Why has this concept expanded so rapidly across all industries? For B2B companies who desire to acquire and gain market share and category ownership , and to build customer trust and customer loyalty , customer-centricity is paramount. Customer Success! In this episode What’s Your Edge? They are all about making the number.

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. This study also saw the addition of industry-specific versions of the report, such as this one. Cross Industry Comparisons Included.

Consulting 157

Consulting Research Work Management Marketing Management 157

B2B Marketing Directions

MARCH 20, 2022

Unfortunately, it appears that customer loyalty is more elusive than ever. Marketing and customer experience pundits have been proclaiming the demise of customer loyalty for the past several years, and two recent surveys lend support to their point of view. Why Has Customer Loyalty Declined?

Loyalty 74

Loyalty Brand Identity Branding Paid Search Agency 74

Vision Edge Marketing

JANUARY 9, 2024

The published research has compared customer-centricity laggards to their counterparts. Not just for some industries, or business models. A poor customer experience costs money via lower customer retention rates, lower referral rates, lower customer lifetime value, fleeting loyalty , or worse – negative, reviews.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Customer advocacy is a long game, building loyalty and customers for life.

Research 206

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 206

The Lead Agency

MAY 11, 2022

They are imperative there is a critical connecting bridge between positive customer experience and customer loyalty which is achieved through customer loyalty programs. . The Importance of B2B Customer loyalty . While customer loyalty programs are largely associated with B2C businesses, they are even more important for B2B.

Loyalty 62

Loyalty WOM Advertising Agencies B2B 62

Salesforce Marketing Cloud

FEBRUARY 2, 2023

What exactly is the Fourth Industrial Revolution — and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. Start now Here’s everything you wanted to know about the Fourth Industrial Revolution (but were afraid to ask).

Marketing AI 98

Marketing AI Internet Marketing Privacy Terms and Conditions 98

SmartBug Media

DECEMBER 14, 2022

Cultivate brand loyalty with relevant, on-brand messaging that’s true to your vision as you follow along and track results in real time. At SmartBug Media, our team of email marketers and Klaviyo experts have helped businesses in the health and nutrition industry increase their revenue in as few as 30 days. Grow e-commerce sales.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

SmartBug Media

FEBRUARY 2, 2023

Doing so results in: Subscribers who are engaged with your brand Boosted revenue Customers who are loyal to your brand Our team of e-commerce marketers works with a variety of businesses in many industries, including the beauty and skincare industry, and we’ve witnessed some serious revenue wins. percent click rate 53.1

Email Marketing 97

Email Marketing Privacy Policies Open Rate Click Rate 97

Only B2B

JUNE 8, 2021

It is the best process to improve sales, revamp brand loyalty and distribute important or educational content or information. Strategic email campaigns are all about personalization and relevant content, produced on interior platforms, with a perfect email body, and the market research and analysis details. Happy Marketing! .

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

ClearVoice

AUGUST 6, 2020

Here, professionals across various industries shed insight into the hidden perks of this trend: Teamlancing naturally attracts those with a similar work ethic. Teamlancing builds loyalties that are often found in traditional employment. This makes sense, but don’t give up before you research.

Loyalty 116

Loyalty Lead Scoring Lead Ranking Leads 116

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. We’ve identified seven factors and the financial value of each that we believe contribute significantly to customer-centric growth.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Hinge Marketing

JANUARY 9, 2020

By blending the market strength and brand awareness of two or more companies, co-branding often improves customer bases, customer loyalty, brand image, and perceived value for all participants. Source: Seismic, Hinge Research Institute. Source: Hinge Research Institute. Launching with Co-branding with Research.

Research 118

Research Co-Registration Brand Identity Branding 118

SmartBug Media

JANUARY 4, 2023

At SmartBug, our team of e-commerce experts have worked with many businesses in the food and beverage industry to help them see serious results—sometimes in as little as 30 days. Combining the two together results in: Subscribers who are engaged with your brand. Boosted revenue. Customers who are loyal to your brand.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

Marketing Insider Group

MARCH 27, 2023

Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. Previous research has shown that B2B companies are able to maintain respectable client retention rates by building customer relationships and brand loyalty. Every company’s client retention strategy will look different.

Tactics 253

Tactics Effectiveness B2B Marketing Management 253

Vision Edge Marketing

FEBRUARY 21, 2023

This is Laura Patterson and in this episode, we will leverage learnings from the movie industry to help ensure that your organization’s products and services (solutions) succeed and enable you to grow, or in the vernacular of the movie industry achieve blockbuster status. The same applies to every industry. You decide with data.

Work Management 234

Work Management Marketing Management Customer Satisfaction Lead Scoring 234

Tony Zambito

JANUARY 4, 2022

Including lack of adequate childcare, health, industries severely impacted by the pandemic, acting upon personal interests, and early retirement. As buyer insights research interviews during the past year indicate, there are underlying reasons why the “Great Buyer Resignation” is happening. There are a variety of reasons cited.

Interactive Marketing 242

Interactive Marketing Loyalty Act-On B2B Marketing 242

Valasys

SEPTEMBER 23, 2021

A business never underestimates the importance of online research. You are aware that the success of your company depends on how well you grasp the basics of your industry, your consumer, and competitors. Online research may be a little bit frightening to a new company owner, but that’s where you reap gold. New product research.

Communities 52

Communities Research Enterprise Management Business 52

Valasys

SEPTEMBER 21, 2021

A business never underestimates the importance of online research. You are aware that the success of your company depends on how well you grasp the basics of your industry, your consumer, and competitors. Online research may be a little bit frightening to a new company owner, but that’s where you reap gold.

Communities 52

Communities Research Enterprise Management Business 52

Martech Advisor

JANUARY 28, 2020

Here are five practices to help you safeguard customer data and build customer trust and loyalty. All parties within the advertising ecosystem must work together to support industry-wide privacy regulations and ensure consumer choices are respected throughout the entire supply chain. 45% are unsure about how companies use their data.

Privacy 99

Privacy Loyalty Work Management CPO 99

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. It provides valuable insights into customer preferences, behaviors, needs, industry trends and opportunities. So let’s dive in and unlock the power of market research data. What Is Market Research?

Research 52

Research Paid Search Agency Business Analysis 52

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty. Even those at the top are always at risk. Offer expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Martech Advisor

MARCH 18, 2020

What does it take to not only attract new customers in the increasingly competitive travel space, but also to retain these customers and nurture them along the path to loyalty? answers, Bryan Finke, SVP of Strategy at Yes Marketing, presents key findings into new research on the traveler’s journey. Acquisition.

Loyalty 52

Loyalty Acquisitions Brand Identity Branding 52

Vision Edge Marketing

OCTOBER 23, 2023

It requires thorough market research to form, validate, and fine-tune your positioning platform. Sustainability : A positioning framework should be relevant over time and adaptable to changes in the market and industry trends. Emotional resonance helps create lasting brand loyalty and engagement.

Positioning 216

Positioning Best Practices Differentiation Touchpoints 216

Vision Edge Marketing

JANUARY 24, 2012

Let me take a minute to inundate you some commonly accepted facts about the impact of customer loyalty or the lack of it on an organization. The top 5 businesses in any industry have 93% – 95% customer retention, although most businesses average 78-82%? For example, is the focus of customer loyalty to increase repurchase?

Loyalty 100

Loyalty Lead Scoring Lead Ranking Customer Satisfaction 100

Tony Zambito

NOVEMBER 21, 2020

And a multitude of industries and markets drastically affected. More Research. Despite this accepted notion that shifts are happening, there is the usual impulse by businesses to cut back on any planned research. This is exactly the time to conduct buyer research. No area of everyday living has been left untouched.

Buyer Personas 255

Buyer Personas B2B Sales Research eCommerce 255

Convince & Convert

APRIL 12, 2024

Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. Identify which metrics ladder back up to business/marketing metrics and research industry benchmarks Testing & Optimization – Understand the goals you want to create and choose a desired experimentation to test and learn.

Social Media 135

Social Media ROI Media Cross-Selling 135

KoMarketing Associates

MAY 11, 2022

As marketers seek new ways to gather valuable data with the elimination of third-party cookies, new research suggests that many are turning to emerging technology, such as artificial intelligence (AI). Without high quality data, previous research indicates that many marketers are unable to provide an optimal customer experience.

Marketing Report 242

Marketing Report Planning Account Based Marketing Advertising Agencies 242

Vision Edge Marketing

FEBRUARY 21, 2019

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. But it is an adjunct to, not a replacement for, traditional market research.

Research 101

Research Work Management Paid Search Agency Marketing Management 101

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. Mistrust in mainstream media has hit record lows, as highlighted by Edelman’s latest Trust Barometer research. But here’s the catch: earning that loyalty is harder than ever.

Media 98

Media Brand Identity Branding Storytelling 98

Hubspot

JUNE 26, 2019

And if you’re like 65% of marketers, your company has implemented a loyalty program. But is your loyalty program working? According to the 2015 Colloquy Customer Loyalty Census , American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them.

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

Vision Edge Marketing

JUNE 6, 2023

It falls on their shoulders to develop and execute the overall customer-centric growth strategy for the organization that creates sustainable revenue streams for the organization, builds brand loyalty , and gains a competitive edge in the marketplace. These numbers demonstrate the importance of CX in building customer loyalty and advocacy.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 96

Paid Content Research Ad Frequency Demographics 96