KoMarketing Associates

SEPTEMBER 22, 2016

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. Baidu Index.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

Spiralytics

AUGUST 31, 2023

Conducting thorough keyword research and finding low-competition keywords can greatly impact your search engine rankings and ultimately drive more organic traffic to your website. Utilizing keyword research tools can provide valuable insights into competition levels and help identify low-competition keywords.

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

Tiecas

MARCH 2, 2024

Read on to discover how generative AI for industrial SEO can be a powerful solution. According to a Semrush research study of more than 600,000 searches, as many as 57% of users on mobile and 53% on desktop don’t click an organic or paid result. AI’s presence is felt not just in industrial SEO and content marketing.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

ClearVoice

JANUARY 8, 2024

That’s why practices like keyword stuffing have fallen by the wayside (in fact, keyword stuffing will likely tank your ranking if you use it) in favor of creating quality content that incorporates short-tail and long-tail keywords in a meaningful, organic way. Do you really need short-tail and long-tail keywords?

Keywords 52

Keywords Long Tail Marketing High Quality Lead Work Management 52

chiefmartech

DECEMBER 5, 2023

We dive into a thorough examination of what’s happening in the long tail of martech apps. It is an engine of continual renewal, driving the evolution of our industry. We constantly see apps in the tail — and to the lesser extent in the torso — shuffled out as either their relevance or uniqueness wanes.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

Marketing Insider Group

JULY 3, 2023

Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. Exploding Topics Of course, you’ll want to dig deeper and quickly locate current trending topics that relate to your industry. Also, make sure you use Google Trends alongside other marketing tools. Image Source 2.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

seo.co

MAY 26, 2021

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. However, highly competitive, general, short tail keywords are equally important.

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

Navigate the Channel

SEPTEMBER 7, 2023

Long-Tail Keywords In the realm of modern SEO, the concept of long-tail keywords has risen to prominence as a strategic approach to enhancing online visibility and user engagement. Long-tail keywords are characterized by their extended length and specificity, setting them apart from shorter, more generic keyword phrases.

Keywords 65

Keywords SEO Long Tail Marketing Lead Scoring 65

Brightedge

JUNE 3, 2020

In this installment of our series on SEO now for the B2B tech industry, we’ll look at how B2B tech companies are handling the transition to online operations. In our research, we found that B2B tech companies are currently either rebounding or stabilizing, depending on which category they fall under.

Research 80

Research SEO B2B Long Tail Marketing 80

Top Rank Marketing

FEBRUARY 5, 2024

This approach often involves identifying a few generic keywords related to the business or industry and creating content optimized around those terms. We share an example of how this approach can fall short in our SEO content guide, Marketing with Intent : “For a very long time, raw keyword volume ruled SEO.

SEO 99

SEO Marketing & Strategy Content Lead Scoring 99

BOP Design

JULY 20, 2021

Buying intent is an indication of a web searcher at a buying stage – meaning they are not in a research stage but are actively looking to buy a product or service. Think of industry jargon and technical terms when considering your keywords. Long-Tail Keywords. It requires constant listening, research, and nimbleness.

Keywords 118

Keywords Intent Buy SEO 118

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Biznology

JULY 28, 2015

Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big.

Research 80

Research Process Long Tail Marketing Blogger 80

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Keywords 103

Keywords Research SEO Lead Scoring 103

Navigate the Channel

DECEMBER 20, 2023

Understand Keyword Research Keyword research is the foundation of effective keyword selection. To conduct thorough keyword research, consider the following steps: Identify Core Keywords: Begin with a list of core keywords that are directly related to your business, products, or services. RELATED: Do Keywords Still Matter?

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

QuanticMind

JANUARY 24, 2019

Thus, smart PPC keyword research is non-negotiable. That said, PPC advertisers need to think beyond the most basic PPC keyword research strategies. Here are seven tips and tricks to expand your PPC keyword research strategy. Google’s autocomplete feature is both a valuable and underutilized tool for PPC keyword research.

PPC 53

PPC Keywords Top of Funnel Research 53

Brightedge

MARCH 1, 2024

Notably, there has been a significant drop in non-SGE results in certain industries, with some nearly eliminating non-SGE results entirely. Interestingly, the size of SGE results varies across different industries. This suggests that Google is tailoring the SGE experience to suit the content requirements of each industry.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

KoMarketing Associates

APRIL 1, 2020

But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. In certain industries, compliance certifications and regulatory statements should be immediately accessible. Highlight third party references, awards, and industry certifications.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. ” The long tail of blogger outreach.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Only B2B

MARCH 10, 2022

The “ugly” fact is that your strategy must be tailored to your business, industry, product/service, and target audience. These stages are as follows: Customer awareness and research: The customer is aware of a solution they require or an issue they are experiencing, and they are beginning to learn more about it.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Contently

JANUARY 17, 2020

High-ranking content creates long-term value for your brand. Since Google has shifted to semantic search , you want to focus on long-tail keywords associated with a question that someone’s trying to answer. Focus on publishing original research and reporting that helps answer your audience’s big questions.

SEO 165

SEO Content Marketing Planning Long Tail Marketing 165

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. You can switch up your personalization efforts by tailoring your landing page, incentives, rewards, offers, and recommendations to foster a personalized experience based on the prospect’s industry, browsing history, online behavior, and stage of purchase.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

seo.co

NOVEMBER 1, 2021

Understanding keyword search volume is critical for engaging in meaningful keyword research , but many people misunderstand it. Appropriate and properly implemented keyword research is a critical component of our expert link building services. This is why we heavily advocate for targeting long-tail keywords in your SEO campaigns.

Keywords 105

Keywords Traffic Tools Long Tail Marketing 105

Zoominfo

MARCH 17, 2021

To solve the particular problem, you should conduct keyword research. However, for more competitive keywords, you should opt for less competitive long-tail phrases. Guest posting can be effective for many reasons: It allows you to build your credibility, authority, and reputation, and position yourself as an industry leader.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

SmartBug Media

AUGUST 12, 2020

Buyers often research online, even before talking to a manufacturer representative, and the content that lands on their computers has a significant impact on their final purchase decisions. industry publications, your suppliers, your customers) want to link their content to yours. Target Industry-Specific Keywords.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

Martech

APRIL 28, 2023

This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Unleashing the power of generative AI in keyword research Traditional keyword research includes many methods, but they all have one thing in common: It’s a manual process. It should never be skipped or overlooked.

Marketing AI 120

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 120

Launch Marketing

DECEMBER 14, 2022

Standing out and gaining readership can go a long way in generating awareness, traffic and overall leads to your website or wherever your blog may be featured on. Did they search long-tail, specific keywords? Is there a new technology making an impact in your industry? Did they search more generic, broad keywords?

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Source: Pew Research. The B2B buyer’s journey can vary depending on your organization and industry. The research they conduct leaves behind “digital footprints” or touch points (intent data). In 2019, 90% of all U.S.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Huptech Web

AUGUST 11, 2023

Foundations of Effective Keyword Research What is Keyword Relevance? Understand Search Volume and Competition Top-Rated SEO Tools For Effective Keyword Research Find the Right Balance by Evaluating Keyword Competition What is the User Intent of Keywords? The answer lies in the art of Keyword Research! Why Is It Important?

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Adobe Experience Cloud Blog

DECEMBER 15, 2016

As long as people use words to communicate with search engines, keywords will never die. Then, you need to expand your thinking to long-tail keywords and natural language search in order to keep up with modern search engines and user behavior. Long-Tail Keywords are Vital to a Sound SEO Strategy.

Marketing Automation Services 48

Marketing Automation Services Keywords Long Tail Marketing Budget Programs 48

Sprout Social

APRIL 7, 2021

Listening insights reveal which industry hashtags draw the most impressions and which key phrases are likely to engage your silent audience. Use the short and popular phrases revealed by social listening to research common long-tail keywords used in search engines. Let’s say your goal is to raise brand awareness.

Social Media 135

Social Media Long Tail Marketing Media CTR 135

Sharpspring

AUGUST 10, 2021

Consider the questions that your ideal customers might be researching that aren’t necessarily related to a purchase and create top of funnel content around those topics. Consumer Research Intent. Words like “cheapest,” “best” and “reviews” are typically in these search queries, so build content that includes long-tailed keywords.

Intent 115

Intent Planning Tips Long Tail Marketing 115

Webbiquity

MARCH 31, 2022

Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. It is different from the consumer version because it focuses on creating trust between brands and influential people in their industries. People won’t buy what they don’t understand.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Brightedge

OCTOBER 27, 2021

In late 2021, BrightEdge published a research report on the e-commerce industry that gives insight into consumer search behaviors based on roughly 6,000 e-commerce keywords tracked across 10 categories over a period of three years. So, how does a consumer find their way to a product page? Key Takeaways and Next Steps.

Ad Building 116

Ad Building Long Tail Marketing Dwell FAQ 116

Marketing Insider Group

NOVEMBER 7, 2022

These campaigns typically came at the direction of the VP of Sales for those segments: let’s get a full page in an industry trade publication. With SEO-based content marketing, we use objective research of the customer questions, keywords and concerns to decide what’s important. How long do they stay?

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

seo.co

OCTOBER 18, 2021

Advanced, enterprise SEO services including fully-managed SEO, keyword research , etc. The good news is that you can target long-tail and have a positive ROI on your SEO services, no matter what your budget is. One of the best ways is by evaluating offers from different SEO agencies that specialize in your industry or niche.

Budget Programs 105

Budget Programs SEO Advertising Agencies Enterprise Management 105