SalesIntel

OCTOBER 25, 2023

No one wants to realize they’ve locked themselves into a bad contract or have wasted their budget. Having 100,000 contacts at companies that can’t buy my product is worthless compared to 100 decision-makers in my target industry. The initial quoted price might not be for all the industries and data points you expect.

Zoominfo 52

Zoominfo Ideal Customer Profiles Paid Search Agency Companies 52

Customer Experience Matrix

APRIL 1, 2020

While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Retail Behavior Surveys Showing just how quickly the world changed, retail consumer research platform First Insight found that the impact of coronavirus on U.S. Retail foot traffic tracker Placer.ai

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Contently

DECEMBER 10, 2020

In our brainstorming and planning sessions, we are actively thinking through how to make up that gap while we continue to support the vital trade publications that put on these events in our industry. 2020 is a year unlike any other. As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Marketing Insider Group

NOVEMBER 7, 2022

Quick Takeaways: Spending your unused marketing budget on content marketing right now gets you a locked-in annual content plan before the year even starts. These campaigns typically came at the direction of the VP of Sales for those segments: let’s get a full page in an industry trade publication. We need a brochure.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Zoominfo

SEPTEMBER 6, 2022

However, while some industries are facing very hard times and difficult choices, others are still booming. “We’re million positions filled across all industries. As recovery from the pandemic continues, we’ve experienced a tumultuous period of labor shortages, inflation, and now fears of an impending economic downturn.

Work Management 130

Work Management Marketing Management Paid Search Agency Budget Programs 130

Modern B2B

MAY 22, 2023

research , as well as the recent roundtable. But for those high value, consultative industries where customers aren’t on subscription models, it’s rare to hear about retention strategies for customers, other than ABM style account development or customer event series. For SaaS software it’s different.

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

Valasys

AUGUST 30, 2023

You might also consider the industry. Obtain professional digital marketing support in performing keyword research for long-tail terms relating to hybrid work, flexibility, and office facilities. Backlink building by writing guest posts for other relevant industry personnel improves your authority online, helping you rank higher.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Planning Long Tail Marketing 52

Content Standard

JANUARY 3, 2023

Buyers today are prone to “binging,” not just the content they love and find entertaining, but binging content as part of the research and education process before making a purchase. Michael Schaefer first coined the concept of Content Shock in January 2014. Â Sound familiar? Â Sound familiar?

Merchandising 107

Merchandising Lock-In Content Barriers 107

Aberdeen

AUGUST 6, 2020

Some industries are suffering to the point of closing their doors permanently, whereas others are not only surviving, but thriving. Watch here for more insights: For more industry specific research related to how COVID-19 continues to impact the market, check out Aberdeen’s B2B Research Spotlight.

Advertising Benchmark 52

Advertising Benchmark Peer-to-peer Video Marketing Lock-In 52

DiscoverOrg

JANUARY 22, 2019

Even more confusing is the fact that most of our research analysts aren’t even on LinkedIn. If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’m going to let you in on a little secret: It’s not the best way.

Social Media 184

Social Media Contingency Planning Media Linkedin 184

Hubspot

MARCH 8, 2023

But locking in on a role you can secure and grow in can be tough. Average compensation for the role is expected to grow as well Pharmaceutical and medical sales is a massive industry with many opportunities for sales reps. So you know you want to enter sales, you've chosen a field with a wide range of career avenues and niches.

Lock-In 66

Lock-In Trade Show Education Statistics 66

Content Standard

JULY 14, 2021

Each offers a unique set of product and service packages, industry specialties, and track records. Research tools such as Gartner’s Magic Quadrant can help you evaluate the features and functionality of some of the industry’s leading content marketing platforms. No two content marketing partners are alike.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Valasys

MARCH 28, 2023

The automotive sector is highly competitive, and companies within the industry must continually adapt to changing consumer preferences, regulations, and technological advancements. The industry is also heavily influenced by macroeconomic factors such as global demand, trade policies, and supply chain disruptions.

High Quality Lead 52

High Quality Lead Work Management Business Marketing Management 52

Only B2B

MAY 22, 2020

Once you decide what services your company needs, you then need to research potential telemarketing agencies that suit your needs the best. Straight up, budget is an essential factor before locking up any deal. Telemarketing is a tremendously effective way to nurture your business. Get it wrong and your brand can be diluted.

Telemarketing 127

Telemarketing Vendors B2B Paid Search Agency 127

The Customer

JANUARY 22, 2024

For me it was the “cat bouncer” – a way to lock your cat out of the house if it shows up with the gift of a mouse in mouth. CES is always a convergence of innovation, bringing together some of the brightest minds in technology from around the world. Pinterest Cocktail Event From left: Jeff Minsky, MediaWhiz, E.B.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

Martech

APRIL 7, 2022

This led the discussion at IAB’s first-ever PlayFronts, an event dedicated to advertising and partnership opportunities in the gaming industry. The New York event showed marketers a crash course about the metaverse and how games are part of that. That’s because if you don’t advertise in or around games, you won’t reach many of these gamers.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Planning Work Management 116

Top Rank Marketing

AUGUST 14, 2023

Or do think of an exciting opportunity to impact an industry projected to reach $1.8 While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.”

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Valasys

JANUARY 17, 2024

Powered by insights from customer data, industry trends, and buying behavior, they pinpoint high-value accounts with surgical precision. Their sights laser-focused on tackling churn, they approach Acme eCommerce, a titan locked in a battle against losing customers. Highlight real metrics, industry echoes, and decision-maker whispers.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles B2B Marketing 40

DealSignal

JULY 19, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Why B2B Data Engines Matter Data has become one of the most valuable assets for many companies.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Why B2B Data Engines Matter Data has become one of the most valuable assets for many companies.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 17, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Why B2B Data Engines Matter Data has become one of the most valuable assets for many companies.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

Content Standard

NOVEMBER 30, 2021

Another VP in the financial services industry told me the pandemic was a wake-up call: “We quickly realized how disjointed some of our digital experiences and our user journeys were…it really highlighted opportunities for us to be better in a holistic and really visceral way.” So what role does content play in all this?

Top of Funnel 131

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 131

Madison Logic

MARCH 23, 2023

Lock up your data! Check Point Research reports a 38% increase in global cybersecurity attacks from 2021 to 2022. Cybercriminals specifically targeted the healthcare industry, hacking patient information and electronic health records. Success or failure in account-based marketing (ABM) hinges on account prioritization.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

The Marketing Blender

MAY 4, 2021

One action involves a prospect researching a need; thus, they sign up for a webinar or download a piece of content as an example. But what about if your brand is you—a thought leader in your industry. Once you have this information locked down, you can determine where to spend your marketing dollars: Strategy or branding.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

ClickZ

AUGUST 27, 2020

Intelligent chat offers a conversational solution for mortgage lenders who are helping buyers lock in lower rates. According to Forrester Research , marketers are increasingly turning to intelligent chat to support their sales efforts and respond to questions during such an unpredictable era. Streamlining COVID-era lending .

Marketing AI 111

Marketing AI Work Management Resource Management Marketing Management 111

Hubspot

FEBRUARY 4, 2021

While keyword research, overlap tests, and link-building, are a must for creating an online presence, there's much more you can do to increase the amount of traffic coming to your webpages. These are keywords that aren't specific to your brand, but they may be relevant to your industry.

Hubspot 101

Hubspot SEO Content Lead Scoring 101

DealSignal

AUGUST 7, 2023

DealSignal is the leading Verified B2B Data software solution for B2B businesses looking to go-to-market across multiple market segments, multiple industries, and international geographies. In a Nutshell: DealSignal vs Apollo.io Source: WIRED.com ) In stark contrast, DealSignal is SOC2 certified and GDPR compliant.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

Aberdeen

AUGUST 16, 2022

Internal Collaboration with Teams: According to recent Aberdeen research , 43% of small businesses using an internal social/collaboration tool ranked it as the number one IT solution that has the greatest value for their business, second only to 5G, which was ranked number one by 51% of small businesses.

Small Business Marketing 52

Small Business Marketing Work Management Business Lock-In 52

Content Standard

OCTOBER 8, 2020

If you’re a brand leader who, like me, has spent a good deal of the last few months locked in virtual conferences with other execs, you know this is a question that comes up more frequently now than ever. Our recent research confirms a linear relationship between content creator expertise and program performance. …etc.

Peer-to-peer 98

Peer-to-peer SME Content Trust Marketing 98

Webbiquity

MARCH 8, 2018

Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. While landing a celebrity to wear or promote your product was once the PR scoop of the century, today the rising profiles of social media influencers have made reaching wider audiences much more accessible.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Seismic

JUNE 12, 2019

With a few clicks or swipes, they can research, access product reviews, find pricing, and get recommendations from their peers… and they’re already 57% of the way through the buying process before ever engaging with a seller. Anthony Iannarino provides the ultimate truth about buyers: “Buyers don’t have time to research what they need to buy.

Peer-to-peer 53

Peer-to-peer Lock-In Word of Mouth Work Management 53

PureB2B

JUNE 23, 2022

Buyers now navigate much of their journey solo, with almost half of them taking at least three months to conduct self-guided research into new vendors before reaching out to a sales rep. For example, ensure all the information needed to thoroughly research your products and services is available and accessible.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

Metadata

MAY 5, 2021

You can target Facebook users with three categories native to the ad platform: Demographics – like age, gender, and work information like job title and industry Behaviors -like prior purchases and device usage Interests – like entertainment, family & relationships, and hobbies & activities. They’re incredibly high level.

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

Porch Group Media

FEBRUARY 23, 2021

Just a few months into Covid-19, we saw consumers flocking to online shopping and ecommerce alternatives as a result of lock-downs and store closures. In research by McKinsey & Company, growth in consumers purchasing online for many categories is between 15-35%. Take a look at some other popular categories in the chart below.

Purchase 52

Purchase Planning Multi-Touch Attribution First-Mover Advantage 52

Convince & Convert

APRIL 10, 2015

These days, mobile strategy is an imperative for marketing departments across every industry. In fact, 80 percent of those purchasers research in advance—and they spend an average of 79 days collecting that information online. Rethink the window shopping experience for mobile , and make it as engaging as possible to lock in the sale.

Marketing & Strategy 163

Marketing & Strategy Mobile Advertising Mobile Marketing Business 163

Hubspot

FEBRUARY 28, 2022

Lock in on the right clientele. Conduct thorough research. Conduct market research to see where the organization stands within its competitive landscape. Landing clients is a tricky process that requires a lot of tactful communication, finesse, strategy, and — in many cases — luck. Who is it competing with? Who is it targeting?

Work Management 54

Work Management Marketing Management Lock-In Peer-to-peer 54

DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52