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How to Lock Your Digital Door: Data Privacy Best Practices in 2024

Salesforce Marketing Cloud

Consider the healthcare industry, for instance. Data takes center stage in building trust. However, stories about data loss can steal the spotlight – and be reputation killers. Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. The outcome?

Lock-In 59
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The New Customer Journey: How Live Video Is Transforming the Travel Industry

Contently

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. The travel and hospitality industry has been slower to adopt live video than industries like tech or gaming.

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Industry Pulse Survey: The role of email in identity post third-party cookies

Liveintent

An original two-week lock down turned into four, then six, and so on, driving entire industries to a halt; advertising and publishing were not without exception. An original two-week lock down turned into four, then six, and so on, driving entire industries to a halt; advertising and publishing were not without exception.

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What Marketers Need to Learn from the Entertainment Industry

Convince & Convert

Whatever business you think you are in, you are now in the entertainment industry—and most marketers are ill-prepared. Part of the reason we struggle so much with communication that moves beyond permission to willing participation is that we are so locked into a “what’s in it for us” mindset. It used to be so easy.

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How to make sure your data is AI-ready

Martech

Lock up your system Once that’s done, nail down which fields and screens are essential. Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. That’s great and exciting. They’ll admit that.

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Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation

Martech

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. CMA report. Amazon on the Reach deal. “As Why we care. Any of them in the U.K.?

Amazon 100
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Best Lead Enrichment Tools for 2024

DealSignal

Lead generation is an essential step in any B2B sales process. But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market and tailor their messaging accordingly. This is where lead enrichment tools come in. What is a Lead Enrichment Tool?