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LinkedIn for Business: 4 Ways B2B Marketers Can Reach Their Target Audience

KoMarketing Associates

Matched audiences allow B2B marketers to upload lists of accounts for direct targeting. Account Targeting: consists of uploading a list of specific companies. Contact Targeting: uploading a list of email addresses of users. Matched Audiences on LinkedIn. One of these is matched audiences.

Linkedin 373
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B2B Marketers Now Use Facebook More Than Any Other Social Network

KoMarketing Associates

B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. Now, new research indicates that the one they use most often also tops the list of most important platforms among social media marketers. In terms of importance, Facebook (40%) topped the list among B2B marketers.

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All The Digital Marketing Tools You Need To Get The Job Done

Marketing Insider Group

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. So I’ve created a list of the digital marketing tools we use on a regular basis. This wealth of choice is great news for marketers, but it can also be quite overwhelming.

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How Buying Signals Rise from Layers of Data

Zoominfo

ZoomInfo offers three tools in its platform that show different types of buying signals: WebSights tracks which anonymous companies are coming to your website, including specific pages, over a given date range. Many other filters, such as company headquarters location, industry, or technologies installed, are also available.

Buy 246
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How to Measure Your Small Business’s Marketing Success

Marketing Insider Group

For the best results, segment your email list based on demographics, behavior, and interests and personalize your content accordingly. Marketing solutions can range in price from free to thousands of dollars per month. For the best results, invest in a solution that specifically caters to your industry. Consider your budget.

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Should Your Job Posting Require a Degree? 

Zoominfo

Skills-Based Hiring Skills-based hiring — screening and hiring for applicable skills and competencies rather than educational background — has been a recent trend in the recruitment industry. Companies like IBM and Accenture have implemented this practice and have removed degree requirements from many of their roles.

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Five Tips for Promoting a Technology Solution On Social Media

Webbiquity

There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts. 1. Using the products, services, target market, industries, and geographic areas you serve, create a list of words and phrases that relate to your business. Return to Google for competitive analysis.