sagefrog

APRIL 2, 2024

While marketing has always been a dynamic and evolving practice, the role of technology in B2B marketing strategies has become paramount in the perpetually developing and digitally driven industries of 2024. LeadLander 7. While the MarTech industry is vast and ever-evolving, some essential tools have stood the test of time.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

Biznology

JULY 18, 2016

I would urge you to think about as many facets as you can for each persona: not just industry, but also role within the industry at the very minimum. Tracking what your subscribers, visitors, or followers have done in the past can be a great way to home in on what matters to the most – even more than persona-based research.

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

NuSpark Consulting

DECEMBER 18, 2011

JumpLead , Leadlander , LeadsExplorer and ProspectVision have similar functionality. Plus you can research trigger events with Google. Identify the types of firms visiting your websites, landing pages, and blogs via search marketing and social media, and focus on the industries or company sizes most engaged with your site and content.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. I have checked out Hubspot and LeadLander. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40