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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

“Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains. This necessitates a deeper understanding of the target audience’s pain points, industry trends, and the ability to showcase expertise and authority.

SEO 238
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6 Marketing Skills in the New Decade | How to Stay Relevant

Adobe Experience Cloud Blog

Therein lies the keyword that will guide marketing in the post-COVID era – business essential. To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill. According to marketing industry influencer Krista Neher , the human brain can process images up to 60,000 times faster than words.

Relevance 171
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The 1-2-3 Guide to SEO Competitor Analysis

Marketing Insider Group

When executed with precision, SEO competitor analysis paves the way for creating superior content , climbing the search engine ladder, and pulling relevant traffic to your digital doorstep. We like to use tools like Google Analytics to see which keywords are driving traffic to our site. Type in your main keywords and see who pops up.

Analysis 250
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Why Is SEO Not Working for You? (It’s Not Dead)

Marketing Insider Group

Quick Takeaways Master SEO by understanding search engine algorithms, playing the keyword game right, and creating a user-friendly website experience. Find relevant keywords, hunt for fresh content opportunities , and consistently publish high quality content to keep users engaged. of all website traffic.

SEO 202
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Keyword Clustering: The Only Guide You’ll Need

Marketing Insider Group

A lot of website owners are still stuck using outdated tactics, optimizing their websites with just a handful of keywords. That’s old school SEO, especially when we know our web pages end up ranking for a ton of keywords anyway. That’s where keyword clustering comes in. What Is Keyword Clustering?

Keywords 223
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How Fresh Content Impacts SEO in 2023

Marketing Insider Group

Fresh content improves search rankings, increases engagement, establishes trust, optimizes keywords, and earns backlinks. ” As a result, it keeps your website relevant and improves your visibility on SERPs. Regularly publishing high-quality, fresh content helps establish your brand as a thought leader in your industry.

SEO 232
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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

In short, these videos simplify complex ideas and translate industry jargon into plain, straightforward language. Webinars and similar virtual events provide a platform for you to share insights, industry knowledge, customer stories, and expertise. In this regard, they are often the best kind of material to use when making a video ad.