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2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. Many of the manufacturers and industrial companies fall in the smaller size category.

To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

Modern Marketing

Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. To YouTube & Beyond!

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These are the leaders in the information and communications technology sector who truly “get” social media and social business. She’s a rock star on Twitter and also speaks French.

20 Twitter Tricks for B2Bers Who Want to Up Their Game

Act-On

Here: Twitter is old school. That’s not an entrenched belief, but I’m sure you’ve heard a rumor or two of how Twitter has been losing ground over the last year. I’m thinking of when Fizzle pondered if Twitter was still effective (they concluded it was ), or when The New Yorker wrote about “ The End of Twitter ” due to its management woes. Compared to rapid-growth social media networks like Snapchat, Twitter is in kinda shaky territory.

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Using Content Marketing in the Professional Services Industry

Hubspot

They won’t be in the same industry (those are competitors), but tangential ones. Write up blogs that fit into the messaging types described above, and then include links in them that lead to the next useful piece of information.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. According to QuickSprout , linking to YouTube videos results in a 75% higher share rate.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These are the leaders in the information and communications technology sector who truly “get” social media and social business. She’s a rock star on Twitter and also speaks French.

BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week

Hubspot

Many marketers have begun to accept this as fact, but there are companies like Twitter that have found ways to revitalize what seems like a dying industry for marketers. BuzzFeed, CNN, and YouTube Plan Online Video Channel, From The Wall Street Journal.

20 Ideas to super-charge your social media network

grow - Practical Marketing Solutions

A focus on Twitter. I have 20 ideas for you … all starting with Twitter. Why Twitter? Plus, unlike other social media platforms, you have an unlimited ability to build an audience on Twitter even if your contacts don’t follow you back. Mining Twitter Lists.

6 Strategies to Make Your A/E/C Industry Conference Experience "Social"

Marketri

Conferences are a common venue for architecture, engineering and construction firms to network, stay up to date on industry knowledge and build a presence within the industry "community." " Facebook, Twitter and LinkedIn that is.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) 66% use Facebook while 54% utilize Twitter.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 51% of active Twitter users follow companies, brands or products on social networks. How popular is Twitter?

25 ideas for your social media network strategy

grow - Practical Marketing Solutions

A focus on Twitter. I have 25 ideas for you … all starting with Twitter. Why Twitter? Plus, unlike other social media platforms, you can build an audience on Twitter even if your contacts don’t follow you back. Look on your Twitter profile. Why Twitter?

How to Produce Flawless Audio Interviews With Industry Experts

Hubspot

While interviewing your industry’s top experts can pay off big in terms of viewer interest and social shares, getting these gurus to commit can be difficult, if not impossible.

15 Must-Follow Social Media Experts on Twitter

Hootsuite

If you’ve ever considered asking someone if you can “pick their brain,” it might be a good idea to save yourself the awkwardness and check out their Twitter account instead. Twitter is an incredible resource for networking and seeking out top professionals and influencers in any industry, but this is especially true for social media experts. Jay Baer’s Twitter header image declares “Content is fire. 10 Twitter Marketing Mistakes You Need to Stop Making https://t.co/rSIcJF9kOU

20 More of the Best Social Media Marketing Guides and Tips of 2013

Webbiquity

Moneka Khurana compiles b2b best practices and tips from Dell and Cisco, demonstrating how different types of information (e.g., brand information vs. market trends) lend themselves to different content formats, and a six-step approach to building a robust social media presence.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million.

35 Stupendous Social Networking Facts and Stats

Webbiquity

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks.

Five Ways to “Get Real” With B-to-B Social Media

Biznology

You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. If you want to be seen as a thought leader in your industry, or a trusted advisor to businesses trying to solve problems, then it’s all about content. Or publish an informative blog and promote it via Twitter and LinkedIn micro posts.

All your best content may now be considered fake news

Biznology

Now, as a direct result of the firestorm that has erupted against the firebrand, news, content, media and information are allegedly being filtered out of reddit and Facebook. It’s time for you to really invest in your own personal or professional social platforms.

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An End to B2B Social Media Madness

Marketing Craftmanship

Forget Facebook, Twitter and Google+. YouTube can be a very effective social media channel for B2B firms. Ensure that you develop ways to drive consistent traffic to your YouTube channel. LinkedIn is 3x more effective for demand generation than either Facebook or Twitter.

Case Study: Denny’s flips its audience with a sassy social media strategy

grow - Practical Marketing Solutions

Creating an experience worth sharing Companies hoping to make a connection with their customers have long looked to social media as a quick way to connect and inform. Follower numbers on Twitter and Tumblr have doubled and tripled, respectively, in less than a year.

How to Build the Ultimate Online Newsroom

Webbiquity

And there was the constant balancing act: include too much information, and nothing will get read (it will seem overwhelming). It ideally should include: • The primary media contact’s name and contact information (including social network profile links).

Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. YouTube has been one of its early successes. “We

Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week

Hubspot

Twitter Testing a New Look for Threaded Conversations, From Mashable. This week, Twitter started testing a new look on its website for messages and replies. In a post from Mashable, some users shared screenshots illustrating the new look on their Twitter feeds. You''re smart.

The hurdles to truly “social” video experiences

grow - Practical Marketing Solutions

Can you click on items within the video to get more information? The industry has not pushed for innovation in terms of user experience because, much like print media five years ago, the overarching trend shows an increased consumption of the core product.

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B2B Video Content Marketing on Youtube

delicious b2bmarketing

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. B2B content creators should seriously consider creating videos and uploading them to Youtube.

PPC 3

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of small business owners on Twitter post just once per day or even less frequently, yet one out of three want to spend less time on social media.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size manufacturer or engineering company? Industrial giants have deep pockets to create marketing content on a daily basis. There is plenty of information out there about buyer personas.

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Top 10 Advantages of Online Marketing for Professional Services

Hinge Marketing

Perhaps your blog post uses a YouTube video to illustrate a key point. Email marketing, keyword phrase targeting , and other strategies can help you target a tailored message with laser precision to, say, the CIOs of the hundred largest businesses in your industry.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. Tell a story – most industrial marketing content tends to be cut-and-dried with lists of features and benefits.

Robert Egger On Why Nonprofits Need To Re-Think Marketing

Modern Marketing

Egger is the author of Begging for Change: The Dollars and Sense of Making Nonprofits Responsive, Efficient, and Rewarding for All and a frequent speaker on the nonprofit industry. How has social media changed nonprofit industry, particularly when it comes to generating revenue?

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? How can industrial and B2B marketers apply the same creative problem solving lessons in engaging with their prospects and customers?

The FTC Cracks Down on Warner Bros. and PewDiePie’s Shady Influencer Marketing… Sort Of

Contently

With 46 million YouTube subscribers, PewDiePie is arguably the most powerful individual force in the gaming industry. His channel is the largest on YouTube by a large margin: The closest, HolaSoyGerman, has 28 million subscribers. Brands Influencer marketing YouTube

Reading between the lines of the latest Facebook usage data

grow - Practical Marketing Solutions

Twitter and Instagram have particular appeal to younger adults, urban dwellers, and non-whites. There is substantial overlap between Twitter and Instagram user bases. In fact it begs the question, will there be further consolidation in the social networking industry?