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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

Google’s message targets less-than-reputable senders but reminds “legitimate” senders to check that their sending practices are in order. As an industry, we email marketers were focused on getting back to doing things. The post 2023 in review: 3 key trends to inform your 2024 marketing plan appeared first on MarTech.

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How To Find the CEO’s Email, CEO’s Phone Number, and Other B2B Decision-Makers’ Contact Information

SalesIntel

Five Common Ways to Find CEO Emails, Phone Numbers, and B2B Decision-Makers’ Contacts Use a Sales Intelligence Tool Sales intelligence tools leverage advanced algorithms and databases to compile comprehensive information about companies and their key personnel.

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A New World for B2B: Demandbase and LiveRamp To Provide Industry-Leading Identification and Targeting Solutions

Engagio

In response, vendors are investing more in digital marketing, particularly in account identification and ad targeting solutions, which have become a primary means to reach their target accounts. B2B brands will now have access to the industry’s best account identification and targeting capabilities at their fingertips.

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How Hyper-Targeted Marketing Helped Zola Take Over the Wedding Industry

Unbounce

If you haven’t, suffice to say that they’re kind of a big deal in the wedding industry. What you probably haven’t heard is how the brand’s marketers helped drive customer acquisition like mad by persuasively communicating Zola’s benefits to the diverse segments of its target audience. Enter Unbounce.

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10 social media monitoring tools to inform your campaigns

Sprout Social

Specifically, the platform highlights common complaints within any given industry through sentiment analysis. In short, Awario can identify specific instances of people asking for recommendations for a particular industry. Stepping up your social monitoring should be a top priority regardless of your industry.

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Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit

Content Standard

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

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Content + Intent Data: Informing Content Based on Interest

Content4Demand

Informing Content Based on Interest. B2B Fusion has developed industry award-wining ABM experiences for its clients. So it can expand the target market. An example of a content strategy would be targeting bottom-of-the-funnel activities for those using G2 Crowd to make comparisons of vendors.