Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. We’re thrilled to partner with Adobe to bring video hosting and analytics to organizations of every size that depend on Marketo Engage.

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50

Heinz Marketing

MARCH 28, 2024

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Not to date myself, but I’ve been using Marketo for close to 15 years. Ease of support and customer service: If you’ve never tried logging a support ticket with Salesforce/Pardot or Marketo – count yourself lucky.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

ANNUITAS

MARCH 21, 2023

Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. The hidden gem in the Dynamic Chat additions is the ability for Adobe Marketo Engage users to take advantage of generative AI to suggest content and responses once the chat is being handled by an internal human. conversations to date.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Martech

APRIL 22, 2024

Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry. Consider factors such as company size, industry segment, job titles, and pain points.

Lead Generation 82

Lead Generation Lead Ranking Tactics Lead Scoring 82

Customer Experience Matrix

NOVEMBER 16, 2011

Marketo this morning announced a new $50 million funding round, almost exactly one year to the day after raising $25 million in November 2010. All this new information begs for an update of the analysis of Marketo’s finances that I prepared last year. Remember that Marketo said it has $70 million cash on hand?

Marketo 120

Marketo Eloqua Comparison Acquisitions 120

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Conversica

FEBRUARY 26, 2019

Leader in Conversational Artificial Intelligence Recognized for Powerful Integration with Marketo to Drive Marketing Programs and Sales Opportunities. a leader in conversational artificial intelligence (AI) for business, today announced that it has been named Technology Partner of the Year by Marketo, an Adobe company.

Marketo 40

Marketo Advertising Agencies Marketing AI Marketing Management 40

Televerde

JANUARY 13, 2021

The company combines end-to-end sales and marketing solutions to drive engagement, pipeline and revenue for the world’s leading B2B companies including SAP, GE, and Adobe-Marketo. For more information on Televerde, visit [link]. # # #. Since the company began in 1995, Televerde has generated $10B in revenue for its clients.

CMO 98

CMO Lead Ranking Communities Marketo 98

Customer Experience Matrix

JULY 30, 2013

This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments. I personally suggest that anyone interested in the industry buy a copy for themselves and another for someone they love.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Biznology

JANUARY 19, 2018

Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” Sullair’s headquarters in Buenos Aires is located in the funky industrial neighborhood of Barracas.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

The Mx Group

MAY 5, 2017

At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. Because today’s buyers self-direct their purchase journeys, they choose what information and experiences to interact with. Where was I, you ask?

Marketo 63

Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

Martech

JANUARY 22, 2024

It helps you meet your clients’ specific needs in their industry and the current market, enabling you to track performance properly, collect the right first-party data and improve the revenue-generating potential of your campaigns. How the RevOps team has the backend set up so you can feed them the correct information.

Ideal Customer Profiles 103

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 103

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on. Mismatched Content Type Priorities.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Adobe Experience Cloud Blog

FEBRUARY 17, 2015

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. The first integration between Marketo and Facebook Custom Audiences empowers marketers to better target “known” customers on Facebook with relevant information. Allow me to explain what these integrations mean….

Marketo 48

Marketo Work Management Facebook Marketing Management 48

Adobe Experience Cloud Blog

APRIL 1, 2015

Armed with this information, marketers can now create more intelligent AdWords campaigns by focusing their bidding on the keywords that generate the most revenue—regardless of whether the purchase was made on or offline. Marketo’s Engagement Marketing Platform is now connected to Google Analytics. More Data, Less Questions.

Marketo 48

Marketo ROI Adwords Google 48

Top Rank Marketing

NOVEMBER 13, 2023

In other words, if you’re writing what B2B buyers in your industry are genuinely looking for, and providing legitimately useful information, you’ll eventually start showing up higher in search results. This update from Google is incredibly good news for B2B brands, because helpful B2B content is also intent-qualified content.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

The Lead Agency

MAY 1, 2019

“The Financial Services Industry has been extremely slow in modernising their marketing in step with changing consumer behaviour” – Marketo The financial industry is continually evolving and, as such, it’s essential that your business is responsive to these changes. Simplify Processes Finances can be confusing.

Paid Search Agency 48

Paid Search Agency Work Management Advertising Agencies Marketing Management 48

Adobe Experience Cloud Blog

AUGUST 24, 2020

Last week’s Experience Makers Live virtual conference held by Adobe was packed with interesting and informative keynotes and breakout sessions on a variety of topics related to modern business and marketing and sales. Content is the best way to be helpful, relevant, informative, and timely.

Digital Asset Management 174

Digital Asset Management Webcast Digital Transformation Marketing Management 174

Smashmouth Marketing

AUGUST 4, 2009

I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. It's filled with useful information, starting with the basics and then working to the advanced. Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals.

Lead Nurturing 100

Lead Nurturing Marketo Sales Qualified Leads Lead Generation 100

Adobe Experience Cloud Blog

JUNE 9, 2015

Specifically, attendees stopped by the Marketo booth to ask, “I get that we have to better engage consumers, but how do I do it? Change is hard, especially in an industry like healthcare that’s held to regulations and security precautions that other consumer industries are not familiar with. Shopping Is Shopping.

Marketo 48

Marketo Conference Thought Leadership Blast Campaigns 48

Smashmouth Marketing

AUGUST 4, 2009

I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. It's filled with useful information, starting with the basics and then working to the advanced. Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals.

Lead Nurturing 100

Lead Nurturing Marketo Sales Qualified Leads Lead Generation 100

Webbiquity

SEPTEMBER 27, 2019

Security: Determine whether your company follows all necessary practices to ensure safe information transmission. But, according to Marketo , 41 characters or 7 words is the best length for email subject line in 2019. Image credit: Marketo. How to Audit Your Email Campaigns. Don’t forget to test all of the links.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Adobe Experience Cloud Blog

APRIL 30, 2018

Industries? But in the modern era of marketing technology, segmentation has remained largely linear – defined by the obvious demographic criteria such as industry, company size, and yes, job title. Last year, Marketo kicked off a multiyear alliance with Google Cloud, to migrate our entire infrastructure to the Google Cloud Platform.

Marketing AI 128

Marketing AI Campaigns Elasticity Marketo 128

SmartBug Media

MAY 22, 2020

As your leads come into Marketo, it's nice to have a way to continue the conversation and build up the trust of your company. You can do this by creating nurture programs with Marketo's Engagement Program. Marketo simplifies the process with dynamic features. Using email in your marketing strategy can lead to powerful impact.

Email Marketing 104

Email Marketing Planning Top of Funnel Marketo 104

Webbiquity

AUGUST 4, 2020

Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Is your information unique? If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). ClickMeeting. Total reviews: 254.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Biznology

MARCH 7, 2019

Part of the upturn is due to the growth of the proprietary client conference , where B2B companies host clients, and often prospects, with an array of educational and schmooze opportunities. Sirius Decisions , Terminus and Marketo are prime examples. March 24-28, Las Vegas, Marketo Marketing Nation Summit. April 2019.

Conference 146

Conference B2B Marketing B2B DemandBase 146

SmartBug Media

FEBRUARY 10, 2020

Below, we provide the definitive guide to Marketo Lead Scoring —which will help you grow your business by understanding your prospects and where they are at in the marketing funnel. Scores are based on information prospects give to you directly, such as the information you receive when they complete an online form.

Lead Scoring 19

Lead Scoring Lead Ranking Marketo Sales Qualified Leads 19

Sprout Social

JUNE 28, 2023

There has never been more customer, competitor or industry data available to marketing teams. Define your customer segments Segmentation categorizes your target audience into groups and lists based on specific factors, like job title, industry, buying intent and past interactions. And more businesses are starting to warm up to this.

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Enterprise Management Automation 109

Only B2B

MARCH 6, 2024

It includes -aiming to raise brand awareness, generate initial engagement, and capture contact information that allows for further nurturing. Focus: Lead generation efforts prioritize attracting a broad audience who might be somewhat familiar with your industry or have a general need that your solution could address.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

SalesIntel

DECEMBER 6, 2023

Using sales tools can help increase productivity and efficiency in the sales process by automating repetitive tasks, tracking and analyzing sales data, and providing actionable insights to inform better decision-making. Inaccurate tracking and analysis of sales data, making it difficult to identify trends and make informed decisions.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Adobe Experience Cloud Blog

MARCH 18, 2015

Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Over the course of an hour, the panel weighed in on the state of marketing, the changes that our industry is undergoing, and what the next three to five years will bring.

Marketo 48

Marketo CMO Thought Leadership Top of Funnel 48

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. We created separate nurtures tracks based on industry and buyer personas, and we have learned a lot of lessons along the way. What are the hot topics in your industry? What industry publications do they trust?

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Only B2B

FEBRUARY 28, 2024

This empowers you to: Pinpoint High-Potential Leads: Ditch the comprehensive view and embrace the focal point approach- those actively researching relevant keywords, solutions, and industries. Utilize the platform’s capabilities to identify high-intent leads based on relevant keywords, industries, and firmographic criteria.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Adobe Experience Cloud Blog

JANUARY 25, 2012

With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. We are then using this information to score campaign members. How did we do it?

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

Adobe Experience Cloud Blog

JUNE 2, 2020

According to marketing industry influencer Krista Neher , the human brain can process images up to 60,000 times faster than words. 5 Industry Knowledge. Today marketers are expected to have a strong understanding of their industry, business, product, and customers.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

Adobe Experience Cloud Blog

DECEMBER 9, 2019

We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. The deadline to apply for the Marketo Champion Program 2020 is this week, on December 6th, 2019. What does it take to be a Marketo Champion? Let’s hear from our veteran Champions!

Marketo 20

Marketo Communities Thought Leadership Marketing Automation Services 20