Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website content

Marketing Tools for the Makers & Doers of the Manufacturing Industry

Act-On

The good news is: the US manufacturing industry is once again on the rise. In fact, many economists are predicting that there is a second Industrial Revolution on the horizon in America. The manufacturing industry is no exception.

Trending Sources

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Penetration reached eight percent among larger firms and varied substantially by industry.

The 10 most fascinating people in B2B marketing in 2017

Biznology

Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” Sullair’s headquarters in Buenos Aires is located in the funky industrial neighborhood of Barracas. John Whelan heads the for-profit media division of HIMSS , the global association for healthcare information and technology.

suitecx Offers Industrial-Strength Customer Journey Maps and More

Customer Experience Matrix

Customer journey mapping is just one feature within suitecx, which is sold as three modules: diagnosticcx to gather and organize customer experience information; visualizecx to display maps, findings, and recommendations; and precisioncx, which defines contact strategies and campaign flows.

Create B2B Buyer Personas that Inform Content Marketing Strategy

Marketing Interactions

Anyone who’s ever heard me speak on the subject of personas knows I’m passionate about the usefulness of every bit of information included in a B2B buyer persona. Reveal information needed throughout the buying process. Inform the tone, style, and voice for content.

10 Infographics to Inform Your 2018 B2B Content Marketing Strategy

KoMarketing Associates

With this in mind, we’ve put together a short list of graphics that can help inform your content strategy as it launches and matures. Which Industries Have the Best Content Marketing? It’s a known fact that content marketing metrics vary across industries, and it’s important to consider industry averages before launching a strategy. In this graphic, Contently compares across the B2B, finance, and tech industries.

B2B competitor research – 8 free sources of information

The B2B Research Blog

Here are eight free sources of competitor information for those operating in B2B markets: Companies House. So the trade-off is that the company needs to make certain pieces of financial information publicly available so that others can judge their health. If a competitor is publicly listed on a stock exchange, they disclose even more information. But in B2B markets this kind of customer review information isn’t usually available.

Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies

Act-On

In “Marketing Challenges in Regulated Industries Part 1, Pharma & Alcohol/Tobacco ,” we delved into the world of regulated substances. The simple solution is to keep up-to-date with changing FINRA regulations using their regular informational notices.

How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic]

Hubspot

Did you ever stop to think about how much of your personal information is out there on the web? There is a slew of information on you out there that''s being added to every day.

20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain

Hubspot

What better way to display valuable pieces of information than through a visual format like a SlideShare? I''m an extrovert, but some of the most admirable and remarkable professionals in this industry are introverts!

How to Leverage Content Marketing in “Boring” B2B Industries

KoMarketing Associates

For instance, you could walk through common acronyms, industry slang, or best practices that might be tedious to read. As long as it doesn’t include any proprietary information, make it public so even potential customers can see what it’s like to work with you.

How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

It is often a lengthy process, requiring a lot of information. Get customers and industry experts to recommend your product. For more information, read my previous post about this. ). Ask for a minimum of contact information when CIOs download your materials.

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5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events.

Here’s An Industry Analysis Of The Most Effective B2B Marketing Channels

bizible

The coverage was broad, so we are blogging a series of deep dives into our survey data to uncover industry and firmographic trends. And if you’re curious whether it varies by industry, you would be correct. Meet The Industries.

Industrial Marketing Content that Helps Buyers

Industrial Marketing Today

It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Buyers can easily find information about your products and that of your competition from their online research. So ask yourself this question, “Is my industrial marketing content really helping my buyers make a more informed decision and is it moving them closer them to a RFQ?”.

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. Need more information? References to organizations, memberships, and industry affiliations.

Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Customer Experience Matrix

This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. Many of the manufacturers and industrial companies fall in the smaller size category.

Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond

Act-On

So, we asked press, analysts and other industry influencers, “What’s a retro concept, throwback idea, or disruptive strategy that will make headway with marketers in 2017? Industry Analyst and Host of CXOTALK. That customer feedback can then inform your marketing strategy. As an example, if you choose to personalize based on industry or vertical, that information has to be correct.

Industrial Content Marketing with Purpose

Industrial Marketing Today

Manufacturers and industrial companies cannot be content with just publishing content, their content marketing needs to drive the sales process. However, creating content that will convert traffic into leads in one fell swoop is a challenge since industrial sales typically have long sales cycles and a multitude of stakeholders are involved in the purchase decision. See Problem-centric Industrial Marketing ). See Industrial Marketing Content that Helps Buyers ).

The Disruptive Forces Reshaping the Marketing Industry

Modern Marketing

At a recent panel discussion - formed part of the recent Modern Marketing Tour Melbourne, Australia conducted by Oracle Marketing Cloud featured three leading Australian marketers who shared their views on the forces shaping their industry.

Why Information Overload Shouldn’t Be a Big Marketing Concern

Content Standard

It’s a torrent of information, but information overload never sets in; I’m totally comfortable navigating through it all. According to the Pew Research Center, the large majority of Americans don’t feel that too much information is an issue for them.

An Eight-Step Process for Creating Front-Page B2B Industry News

KoMarketing Associates

One of the tasks we have as a content team is to execute timely, relevant industry news articles for our clients. Here’s a look at the 8-step process we use to get our industry news to the top: (Note: This strategy is not strictly for agency purposes.

Busted! 23 Marketing Myths Held By (Some) Industries

Hubspot

Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. 9) “Marketing is not needed in an RFP-driven industry.”.

Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. Manufacturers and industrial companies often use solutions or consultative selling to add value for their customers and transform themselves from suppliers into trusted partners. The industrial buy cycle has not changed. However, the way potential buyers look for information has.

Using Content Marketing in the Professional Services Industry

Hubspot

They won’t be in the same industry (those are competitors), but tangential ones. Write up blogs that fit into the messaging types described above, and then include links in them that lead to the next useful piece of information.

10 Phenomenal Blogs in Totally Boring Industries

Hubspot

They''re for industries that you most likely don''t care about -- most are B2B businesses, so the chances of you being interested in that content and also a reader of our blog are kinda slim. Definitely a blog to learn from, regardless of the industry you''re in.

How to optimize your LinkedIn profile

Biznology

If you’re building a personal brand or want to become known as a subject matter expert in your industry, your LinkedIn profile is home base. Do not pack your resume information into this section. Education : Add your formal and informal educational experiences here, especially if they build your credibility. One of the questions I get asked the most on Quora relates to optimizing your LinkedIn profile.

How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

For those industries where the list of competitors seems too large to research and your research budget is small or non-existent, there are cost effective ways to analyze the competition. The Internet has made information about the competition more accessible for researchers.

Why a Content BOM is Crucial to a Successful Industrial Web Design

Industrial Marketing Today

I am amazed how often I find that creating content is an afterthought for people who are considering an industrial web design (more commonly a site redesign). It is not surprising then that many of these industrial web redesigns are nothing more than a cosmetic facelift with copy-pasted content from their old site and/or outdated marketing collateral. I’ve used the term content BOM because many of my readers are from manufacturing, engineering and industrial companies.

Industrial Marketing is not Disconnected Tactics

Industrial Marketing Today

Many manufacturers and industrial companies are learning some hard lessons these days. When that doesn’t work, they turn to the Internet in search of information on how to do industrial marketing on a shoestring budget. After being burned a few times by free tips from self-proclaimed experts online, they become frustrated and are suspicious of any more advice even if it is from a legitimate and proven industrial marketing consultant.

Healthcare Digital Marketing Industry Update – August

Fathom

Once a month, Fathom Health provides our clients with the latest digital marketing industry news. Topic categories range from social media and content marketing, SEO and digital strategy, to broader healthcare industry news. What can you do with this information?

Creating Digital Content for Industrial Marketing

Industrial Marketing Today

“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. Industrial buying decisions are usually made by a committee of different stakeholders and rarely by an individual.

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Interesting Infographics: How To Use Storytelling To Reduce Information Overload

LEADership

The B2B industry is inundated with news and information. So how can you make your way through information clutter and get your message across? I invite you to review the following information, which is further explained in the Beutler Ink-LookBookHQ infographic.

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis.

Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions

Industrial Marketing Today

Yet, if you read the content on most industrial websites, they tend to sound similar within each industry. Most manufacturers and industrial companies make generic claims that are often copied by their competition and lack validation. However, my clients look to me for answers for overcoming their lead generation challenges using my knowledge and experience in industrial marketing.

How Marketers Can Navigate Compliance to Create Compelling Content in Highly Regulated Industries

Content Standard

Marketing and compliance have to work hand in hand in highly regulated industries like healthcare, finance, pharma, legal, and education. The first time I experienced large-scale compliance intervention was with a client in the financial and payroll industry.

5 Website Design Lessons for Industrial Businesses

Hubspot

Especially in the industrial space, where resources are limited and staff members are already being pulled in a hundred different directions, adding a website re-design to the mix is an intimidating prospect, to say the least. It’s no different in the industrial space.

Is Your Industrial Website Leaking Leads?

Industrial Marketing Today

One persistent problem for many manufacturers and industrial companies is the small number of leads generated from their Websites. It is quite likely, that your industrial Website is attracting enough traffic but suffers from poor conversion. In short, you may have a leaky industrial Website. Often, I find industrial websites designed with no thought given to traffic conversion. I suggest that you create a digital self-service center on your industrial Website.