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The Effective Marketer

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

Based on the intended audience you can then proceed to identify what information you will need and start thinking about a format for the battle card. The internet is your best friend for finding a trove of information about competitors. Data Collection: Knowing what data you need to gather, now you can start the process.

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Value is Not Benefits

The Effective Marketer

While a feature related to, let’s say, faster data synchronization might be translated into a benefit for the customer like “more accurate data”, the true value looks at what it means for the business and makes that connection obvious, like “up to the minute customer information when your support team most need it”.

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What My Paper Route Taught Me about Content Marketing

The Effective Marketer

Digital marketers can learn a LOT from the newspaper industry on this score: when people know when to expect information, they have a greater appetite for it. They work with middle market B2Bs in industries as diverse as restaurant merchant processing and bulk gloves. Social Sharing. About the Author.

Paper 100
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The Danger of Automatic Feeds in Social Media

The Effective Marketer

Twitter to distribute industry news and analysis highly relevant to its customer base. Facebook to provide in-depth information on its products and solicit feedback. They specialize in niche, middle market B2B industries such as flame resistant apparel and thermoplastic injection molding. A B2B firm might use ….

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How to Build a Content Development Plan for Your Site

The Effective Marketer

Have you ever visited a website that looked like a teenager’s bedroom – content strewn about everywhere, overflowing with information yet impossible to find what you’re looking for? If information is thrown together at the launch phase to meet a tight deadline or budget, entire sections may well come off looking extremely lame.

Planning 100
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The Science of Email Marketing « The Effective Marketer

The Effective Marketer

How many B2B vs. B2C companies, industries, and even job titles. No one knows your industry and customers better than you. billion emails sent. I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down.

Planning 100
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12+ Tips for Trade Show Success

The Effective Marketer

Capture detailed lead information. Tell the sales reps what the giveaways are going to be, any details about lead capture devices, and other relevant information. Talk to other vendors about the industry or the show, and get them to also post comments in your blog. Negotiate for the full list of registrants. Take pictures.