Lattice

MARCH 16, 2016

industry, revenue, employee band). Getting this information on a regular basis, validating it’s still correct and then making it available in your systems is a Herculean efforts all on its own. One of our customers in the tech industry is using this capability to run targeted competitive take-out campaigns (Figure 1).

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Lattice

OCTOBER 4, 2016

companies in similar industry), so sales reps can easily identify opportunities to expand relationships with their customers. This way if a decline in time is detected, which can be an early indicator of churn, sales reps can rectify any possible issues prior to renewal time.

Peer-to-peer 186

Peer-to-peer Paid Search Agency Amazon B2B Sales 186

Lattice

MARCH 23, 2016

Unicorns dominate the imagination of our technology industry, and I’m sure each of the more than 100 companies exhibiting aspires to become the next unicorn. Systems like Lattice constantly bring in new information and instead of breaking a system, we improve the outputs based on new data, or different types of information.

Lead Scoring 100

Lead Scoring Lead Ranking Conference Paid Search Agency 100

Lattice

DECEMBER 1, 2015

Now your MAP is just the starting point, it serves as the hub through which all other data and information flow, but it will no longer be the starting point for most marketing campaigns. Instead, teams will start with content, segmentation or other tools, and utilize their MAP as a backbone to support other activities.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100

Lattice

JUNE 23, 2016

Predictive marketing and sales solutions ingest and utilize all this data in their outputs and insights, so it’s imperative that solution vendors are compliant with the most rigorous industry standards.

Salesforce.com 113

Salesforce.com Vendors Guidelines Amazon 113