KoMarketing Associates

JUNE 21, 2016

One of the most exciting (and, let’s be honest, terrifying) things about working at an SEO agency is working on clients in completely different industries. It’s not enough to be an expert in one client industry or target market – you have to be an expert in all of them. But that’s also the beauty of it.

Forecasting 120

Forecasting Conference Content Vendors 120

KoMarketing Associates

MAY 15, 2014

One of the tasks we have as a content team is to execute timely, relevant industry news articles for our clients. While every client is different, we have a basic framework in place for creating news articles from start to finish, which ultimately results in getting our news buzzing within the appropriate industries.

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

MARCH 9, 2012

From a search engine results perspective, an image of the author will appear alongside applicable web information. At the very least, the following information should be entered when creating a complete Google+ Profile. We have heard from other industry professionals of it taking shorter time, but no less than two weeks.

Display 120

Display Organization B2B Thought Leadership Profiling 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

AUGUST 22, 2012

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. Striking a Balance. Social Media Has Emerged in a Big Way; Results Are Mixed.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

NOVEMBER 28, 2012

Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities. Fuel Growth with Increased Spending.

Customer Surveys 120

Customer Surveys Paid Search Agency B2B Marketing Banner Ads 120

KoMarketing Associates

AUGUST 3, 2022

This is followed by easy access to pricing and competitive information (62%) and a demonstrated expertise around specific industry needs (56%). Furthermore, most B2B buyers (84%) stated that winning vendors have provided content that made a significant impact on their purchasing decision in the past.

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

KoMarketing Associates

SEPTEMBER 1, 2021

Opportunities/pipeline generated (53%), total number of events/sessions attended (51%) and information/content downloads (50%) are some of the other key performance indicators used by B2B marketers. The Center for Exhibition Industry Research conducted a survey back in 2020 to gauge how COVID-19 is impacting B2B exhibition marketers.

Marketing Report 201

Marketing Report B2B Marketing Event Marketing B2B 201

KoMarketing Associates

MAY 6, 2020

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Cross-promotion with highly relevant industry influencers through outreach and collaboration is a great way to improve visibility.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

DECEMBER 8, 2021

B2B buyers have access to more data and information than ever — and that isn’t always a good thing. Buyers can get lost, not just in the buyer’s journey, but also in the overload of information and options they find online. The B2B buyer’s journey is no longer a straight line from discovery to conversion.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

APRIL 1, 2020

Comprehensive Company Information. Back in 2015, in our own independent research for the B2B Web Usability Report , we found that more than half (54 percent) of respondents indicated that the lack of thorough contact information reduced a vendor’s a credibility and thus would cause them to leave a website. Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

DECEMBER 12, 2019

It remains the most popular “professional networking” site that students, employers, and professionals use to share information, build work relationships, and find jobs. Not doing so can be detrimental by making the company look unprofessional or outdated because of incorrect or missing information on its page. Updated Information.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

KoMarketing Associates

APRIL 10, 2020

Depending on the industry or organizations’ target markets, it won’t be surprising if traffic, lead generation efforts, or overall digital marketing performance is down when comparing year over year or period to period benchmarks. Applicable industries. Times are difficult for digital marketing teams right now.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

MAY 28, 2020

UserTesting recently published the “2020 CX Industry Report,” and statistics showed that most marketers (60%) agree that their company is customer-centric, with 55% of respondents saying their organization is constantly working toward creating a better CX. The Benefits of Providing a Consistent Customer Experience.

Marketing Report 156

Marketing Report Differentiation Statistics Custom Publishing 156

KoMarketing Associates

JANUARY 23, 2018

to gauge which methods work best when attempting to reach out to industry professionals. Approximately 36 percent claim that they prefer to seek out information only when they need it, and 19 percent stated that they like to connect at trade shows. Spiceworks recently conducted a survey among 500 IT buyers in the U.S.

Email Marketing 120

Email Marketing Paid Search Agency Trade Show Differentiation 120

KoMarketing Associates

JUNE 25, 2019

Other stats from livestream further prove that online views in all industries and demographics enjoy live streaming videos: 45% of live video audiences would pay for live, exclusive, on-demand video. Internal discussion about industry topics. Industry news coverage. Post engagement for live videos was 178% higher than average.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

FEBRUARY 6, 2018

One of the first questions we ask when onboarding a new client is access to strategic marketing information. What type of information am I referencing? Buyer personas / any information on target buying profiles. Industry Analysis. Product marketing collateral and sales presentations. Final Thoughts.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. Make sure that it is accurate information being presented. Beside accurate information on the website, Knowledge Graph results can be further optimized through Google My Business.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

JULY 26, 2018

When it comes to writing in the B2B space, it’s especially important to understand your audience including their role and daily responsibilities, the common challenges they face, their understanding of the topics you’re writing about, how they find information and read content, etc. Writers must know how and where to: Do research online.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. the financial services industry). This challenge is called the curse of knowledge.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

DECEMBER 5, 2017

We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? Account-based marketing, AI-driven campaigns, and new AR/VR immersive experiences all collect and depend on information to drive growth. Anita Brearton , Founder and CEO, CabinetM.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

JULY 17, 2019

Interestingly, content such as case studies (28 percent) and industry newsletters (24 percent) were at the bottom of the list. By this mark, 38 percent of B2B customers have already developed an informal list of potential service and product providers.

Peer-to-peer 120

Peer-to-peer Purchase Research B2B 120

KoMarketing Associates

APRIL 3, 2017

New research suggests that B2B marketers are satisfied with the third-party resources they turn to for data, but they have more confidence in the information they harness through their own CRM. When respondents’ records conflict with the information from outside sources, 27 percent say they “keep both (records) and reconcile later.”

Marketing Report 120

Marketing Report B2B Marketing CRM B2B 120

KoMarketing Associates

FEBRUARY 10, 2021

SERP features are all the little widgets of information Google (or Bing) can put into the search results. It varies depending on which industry you’re in, which keyword search, and other factors. Search Result URL Information. The Knowledge Graph refers to Google’s vast database of related information. Featured Snippets.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

FEBRUARY 22, 2019

The additional third of the industry expects to maintain their investment level going forward.”. As marketers continue to invest in data and analytics, previous research indicates that real-time information is becoming a more critical component. Real-Time Data in the Hands of Marketers.

Marketing Report 151

Marketing Report Touchpoints Advertising Benchmark Analytics 151

KoMarketing Associates

OCTOBER 21, 2020

I recommend testing custom images and graphics, stock / lifestyle images specific to the industry being targeted, and even incorporating video when relevant to the campaign and asset being promoted. . Just as ad copy within a LinkedIn lead generation should be varied, the creative should be kept fresh as well. Whitepapers. Webinars / Events.

Linkedin 221

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 221

KoMarketing Associates

NOVEMBER 8, 2018

Below are some of the reasons why B2B marketing can actually make your organization more authoritative in its industry. Keeping the target audience informed with high-quality posts on social media, blogs posts on industry topics, and relevant company updates. Build Brand Awareness. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

DECEMBER 18, 2017

As B2B marketers look to dive deeper into their data, 54 percent stated that they want to collect more budget information on their contacts. Thirty-four percent want more data on their company revenue, while 33 percent want additional insight into their industry vertical and/or company size.

Acquisitions 178

Acquisitions B2B Marketing B2B Verticals 178

KoMarketing Associates

SEPTEMBER 4, 2019

With search queries from potential customers changing at such a fast pace in the industry, it is essential to not only determine when an ad should appear, but also when it shouldn’t. Specific Industries. It is essential to understand how to align keyword targets to applicable industry verticals. Accounting”. Marketing”.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

KoMarketing Associates

JUNE 28, 2023

Practically speaking, marketers without dependable measurement data won’t be able to make fully informed media mix decisions,” concluded the researchers behind the report. The majority of respondents (52%) stated that they are only focusing on their reach and frequency at this time.

ROI 247

ROI Planning Social Media Acquisitions 247

KoMarketing Associates

FEBRUARY 20, 2018

This document serves as the bedrock of the program, as it allows us to gather critical information pertaining to the client’s business and industry. By the time we gather information from the initial discovery questionnaire and buyer persona insights, we have a wealth of data at our disposal about the business and target audience.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

AUGUST 27, 2019

One of Salesforce’s tools, Pardot , has its own Twitter account that is a good example of interaction with their community and industry influencers. For example, they run a series called #TrailblazerTipTuesday , where influencers share a video tip for the industry and it is retreated and shared by Pardot.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. In addition, by trading high-quality content for contact information, the sales and marketing departments can get a leg up by already knowing what the prospect is interested in. Part of this is making it more exclusive.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

AUGUST 6, 2019

Titles, roles, and industries associated with buyer personas provide a path for user/interest research in social media platforms that can be used for organic network development and audience targeting in paid advertising. Is your organization leveraging the information found in buyer persona development?

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

JULY 12, 2018

Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. It gives users more time to review the information and visuals. It can also cut down on customer support inquiries if users are able to find out information on their own.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

JANUARY 30, 2018

These will be able to rescue and guide you when needed, as they have helped us stay informed of changes, updates, and even some cool marketing tricks. On the other hand, Bing Ads also has a great resource section with tons of guides as well as an insights page with industry trends and success stories. Google AdWords and Bing Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

MAY 17, 2023

As marketers continue to leverage data and analytics to reach their key objectives, new research suggests that those who are exceeding their goals trust in the accuracy of this information. Additionally, they have a more robust view of their customers and prospects.

Marketing Report 240

Marketing Report Advertising Agencies Comparison Analytics 240