Kaon

JULY 27, 2015

Marketing is the facilitator and curator of the information needs of the sales team, from competitive positioning to virtual product demonstrations to key industry knowledge. CFOs Expect Financial Returns From Marketing.

High Quality Lead 100

High Quality Lead Deliverability Thought Leadership CMO 100

Kaon

JULY 20, 2015

What industries do your serve? About 80-percent them are already doing preliminary buying research on their own, using the web to gather information about potential solution providers. For instance, in the medical device industry, one of our clients sells very expensive and complex lab equipment for blood analysis.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Kaon

JANUARY 9, 2017

dynamic interactive experience, you should be able to create very targeted information exchanges that drive repeat visits and long term engagement. If you can achieve all of the above when developing your app; 1.) evolving content 2.) accessible everywhere and 3.)

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Kaon

FEBRUARY 7, 2017

This is particularly true of companies that provide complex solutions and products, in a wide variety of industries. Other applications show images of consumer products based on a specific GPS location, or present data that represents some meaningful information based on what the person is seeing through the camera view.

B2B Marketing 100

B2B Marketing Lead Ranking B2B B2B Sales 100

Kaon

OCTOBER 4, 2017

AR is the ability to insert digital objects into a camera view of the real world, based on information about the scene that is within the camera’s view. This is also the case with augmented reality (AR) and virtual reality (VR), two distinct but related technologies that have become popular in the business and consumer press.

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

Kaon

OCTOBER 21, 2015

This included competitors, partners and even those in totally different industries. On our virtual experience, we actually have the information of how to take out the power supply and put it back and we can embed this information into the product,” he said. You can spin things around. You can zoom in.”

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

AUGUST 2, 2017

When it makes sense to overlay marketing information on a real-world scene (say, for example, showing a unique internal product feature that can’t be seen from the outside), then there is a memorable and meaningful association of the technology to the marketing message. VR for complex B2B solutions.

Work Management 100

Work Management Marketing Management Trade Show Trigger Marketing 100

Kaon

JULY 14, 2015

Nine out of 10 B2B marketers are actively using content marketing, regardless of their size or industry. Using content marketing to deliver a compelling story allows marketers to build an emotional connection with the audience, bringing to life the information and making it relevant, interesting, and useful. Focus on engagement .

Deliverability 100

Deliverability Content Interactive Marketing Lead Ranking 100

Kaon

MARCH 12, 2020

For example, suppose your prospect searches for information about your product. For comparison purposes, industry averages for time-on-page range from 40 seconds to two minutes.) Because analytics software is limited to the range of data that was collected, and web analytics typically only counts “hits” on pages or clicks.

Marketing Analytics Tools 205

Marketing Analytics Tools Lead Ranking Distribution Analytics 205

Kaon

SEPTEMBER 26, 2019

Pia joined Kaon’s project management team in early September with over 10 years of experience in the retail, IT, marketing, and real estate industries. Her industry experience is wide, including software and hardware development, manufacturing, and biotechnology/pharmaceutical. Pia Achterberg, Project Manager.

Class 30

Class Enterprise Management Work Management Marketing Management 30