Chris Koch

SEPTEMBER 9, 2011

Assuming that you’ve done the necessary research to understand your target audience, that change can be on a personal, organizational, or industry level. These are the ideas that prompt buyers to think about change. These ideas aren’t necessarily about predicting the future or painting a picture of how it will look.

Thought Leadership 100

Thought Leadership Peer-to-peer Loyalty Case Study 100

Chris Koch

MAY 21, 2010

If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. The question that we’re asking Facebook is the question that we should be asking ourselves in our marketing: Do we really need all this information? The expectation on Twitter is that 99.9%

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Chris Koch

OCTOBER 7, 2011

ITSMA research shows that 66% of buyers seek information themselves rather than waiting to hear from providers. They seek that information through search: 79% of c-level executives do at least three searches per day. But at this point, buyers are trolling for good ideas, insight into industry trends, and news. What do you think?

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

OCTOBER 7, 2011

ITSMA research shows that 66% of buyers seek information themselves rather than waiting to hear from providers. They seek that information through search: 79% of c-level executives do at least three searches per day. But at this point, buyers are trolling for good ideas, insight into industry trends, and news. What do you think?

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

FEBRUARY 18, 2011

Usually, that means experience that is deeper than the target audience has, or breadth of experience working across multiple companies or industries, or all of the above. Good ideas aren’t enough; those ideas need to be informed by a wide-ranging exposure to other inputs and opinions. Hard to define, but you know it when you see it.

Peer-to-peer 100

Peer-to-peer Thought Leadership Social Media Storytelling 100

Chris Koch

APRIL 30, 2010

The classic B2B mobile applications have been internally focused, giving maintenance people access to service information while they are out in the field. One possibility is to use location at your events so that attendees can find each other or share schedules and information. Continuity.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

FEBRUARY 11, 2014

It’s often not a question of winning or losing fans,” says Mark Lehew , SAP’s Global Head of Sports & Entertainment Industry. Despite all these advances, few teams have all the information they need to get truly personal with their fans. But sports teams often have a massive global fan base.

Loyalty 100

Loyalty Eye-Tracking Mobile Marketing Stats 100

Chris Koch

JANUARY 21, 2011

It has made those little pictures and bios at the end of white papers seem inadequate when compared to the wealth of information we can see about people on such social media channels as LinkedIn and Twitter. Just 18% said they did it to become authorities within their industries. Buyers have higher expectations for intimacy.

Social Media 100

Social Media Budget Programs Paper PR 100

Chris Koch

MAY 15, 2012

But I don’t have access to that kind of information. Every B2B company has subject matter experts (SMEs) who are working with customers to solve problems and have deep backgrounds in customers’ processes, industries, and functions. Maybe not, but someone inside your organization does.

FAQ 100

FAQ Custom Publishing B2B Sales Work Management 100

Chris Koch

FEBRUARY 12, 2010

Information yearns to be free” is utter nonsense uttered by people who don’t know what the hell they’re talking about. Yes, crappy information yearns to be free and is worth what we pay for it, but good information, such as that provided by Forrester, cannot and should not be free. Forrester is shocked, shocked.

Social Media 100

Social Media Forrester Media Transparency 100

Chris Koch

JULY 22, 2011

Send your top dog, most empathetic, articulate, industry-savvy, alpha salesperson in to market the service, and then show up to do the work with the freshly-minted biz school grads and the interns. Then, the day after surgery, the nurse informed me that I was being moved to be “with my own kind” over in orthopedics. I was in heaven.

Work Management 100

Work Management Marketing Management Social Media B2B Marketing 100

Chris Koch

AUGUST 13, 2010

His posts chronicle the sweeping arc of frustration felt by a veteran flight attendant (he has been flying since 1990) over the steady decline of an industry that he clearly loves. The information from a social site like this changes how journalists can write about a huge company like HP.

Social Media 100

Social Media Media SME B2B 100

Chris Koch

JUNE 5, 2009

auto industry as a whole. Industry and financial analysts will likely have differing opinions about the current and future prospects of the company. Customers and prospects are better informed than ever, thanks to the Internet and global connectivity. Ethical and moral impact. Analysts and influencers.

Paid Search Agency 100

Paid Search Agency Companies Work Management Ethics 100

Chris Koch

MAY 5, 2014

As the entertainment and publishing industries have discovered much to their chagrin, people just like to create things, solve problems, and get public recognition for it, even if that recognition doesn’t involve financial reward. Because these bricks are information, they can be shared and recombined in numerous ways, says Lemley.

Copyright 100

Copyright Distribution Youtube Internet Marketing 100

Chris Koch

JULY 29, 2011

That information vacuum led some bloggers to fill it with questions about the quality of McKinsey’s research and its motives. However, our early-2011 survey of more than 1,300 employers across industries, geographies, and employer sizes, as well as other proprietary research, found that reform will provoke a much greater response.”.

Social Media 100

Social Media Thought Leadership Paid Search Agency Companies 100